Business Strategy

Business Strategy : 

By: Riya Anand Roll No- 47 Business Strategy

About The Company: : 

About The Company: DISH TV is an Essel Group venture. Essel Group has a vast range of national and global business interests that include media programming, broadcasting & distribution, specialty packaging and entertainment. The businesses have close synergies in the areas of content, distribution and infrastructure. Continuing with the same path-breaking tradition, the group now brings to you a new era of digital quality TV viewing. The Essel group is headed by Mr. Subhash Chandra.

Introduction : 

Introduction In the face of the opportunity that lies ahead, as well as the challenges with respect to the competitive environment, it would be paramount to sustain high paced growth and long-term viability of the business model. On a broader scale, the Media and Television industry is also going through a dynamic phase, therefore flexibility, adaptability and growth remain key concerns of the management. .

Strategies : 

Strategies Brand Building: Dish TV is already considered a pioneer and 31 leader in the DTH segment. Efforts will be on, to make the brand a force to reckon with, that carves a niche for itself in the consumers mind-space and life. Further, it will be the task of marketing to educate consumers, about the relevance of this technology to their entertainment needs, which will drive faster adoption.

Slide 6: 

II) Subscriber and Revenue Growth: The Company has created a Zonal structure comprising of seven zones to create a wide spread distribution muscle across the length and breadth of the country. Apart from traditional retail outlets in the durable and telecom categories, the product will also find presence in multi brand national and regional modern trade chain stores the country.

Slide 7: 

Corporate are being approached for bulk sales for their employees, vendor gifts, trade schemes and the like. Whilst acquiring new subscribers would remain one of the primary drivers for growth, retention of existing customers would also be a key focus area. Distinct emphasis is being laid to build capability in the team to develop subscriber relationship management and CRM calendars that will help in reducing churn and boosting revenues through timely collection and upgrade offers

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(III) Service Capability: Recognizing that service would be a key differentiator for this business, a commendable service team has been set up, over the last year, to take care of both the front end service management in the field and a back end support end service management in the field and a back end support from the enhanced call centre capabilities.

Slide 9: 

93 Dish Care Centers DCC and service franchisees have been set up across major cities to provide on-site customer service, in the likelihood of such a service requirement. A large team of experienced professionals have been hired across regions, to build a service infrastructure that is commensurate with the growth in subscriber base and to steer the service function on goingly. Call centre infrastructure has also been upgraded to cater to the demands of our growing base. Emphasis is placed on ease of access, instant customer responsiveness, quality of call centre interactions and fast resolution time. .

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The objective being to build customer loyalty and an overall feeling pride of possession among the Dish TV subscribers.

Recommended Strategies : 

Recommended Strategies The organization provides cab facility to its employees for all kinds of shift, but night shift employees demand there drop at their home. To retain there employees goodwill they must give a notice to those who fail to clear their training. For better recruitment process they must follow a strategy to recruit on several days and from consultancy , it will save their time and man power.

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The waiting time of candidates for interview is long due to a long selection process, so they must give them a day time at least to prepare themselves or take rest. It kills their patience. A proper performance appraisal should be done with the proper checks, to reduce biasedness from the organization.

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They must try to cover rural areas with a facility of back up in the set up box so that without electricity they can watch for two hours and so after charging there set up box. Timely HR person should talk to there organization people to enhance their moral and motivate them to work and ask about their feedbacks and to involve them in new planning.

Slide 14: 

There is a policy in Dish TV that they fire there customer care executive at third fetal, which is being considered, when they talk harsh to the customers, so to avoid this kind of disatisfaction among employees, the organization must conduct a patience test at the time of recruitment. To maintain there customer relations they must organize some events , membership plan, or birthday wishes to give them a sense of feeling of a Dish TV family.

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Thank you!!