What is a Brand :
What is a Brand A Brand is a Symbol (what do you symbolize as a woman, an executive, and as a human being?)
A Brand Sets Expectations (what can people expect from you, what consistencies do you want to portray?)
A Brand Sets You Apart from the Crowd
(what makes you special & memorable)
A Brand is a Symbol :
A Brand is a Symbol What do you symbolize as a woman, an executive, and as a human being?
Build your symbol on 3 core values important to what you want to express to the world
Nike=Victory, Coke=Happiness Google=Information
You=____ _____ _____
A Brand Sets Expectations :
A Brand Sets Expectations What can people expect from you, what consistencies do you want to portray?
Commit to your core values
Core Values=Loyalty because they are unchanging, dependable and can be flexible within various scenarios
A Brand Sets You Apart from the Crowd :
A Brand Sets You Apart from the Crowd What makes you special makes you memorable
Start telling a story that can be elaborated upon, added to and updated frequently
How to Build Your Personal Brand - Personal Branding Expert Ben Angel :
How to Build Your Personal Brand - Personal Branding Expert Ben Angel