Youtube for government

YouTube for Government: How you can use YouTube to reach citizens : 

YouTube for Government: How you can use YouTube to reach citizens Steve Grove

YouTube for Government : 

YouTube for Government Background: what is YouTube, who is YouTube? Your YouTube Account: How does it work? How-to: 10 ways to use YouTube to reach citizens Questions?

YouTube Demographics : 

YouTube Demographics In 1 minute… 15 hours of video are uploaded to YouTube #6 Largest site in the US Source: Nielsen//NetRatings (October 2007) - US audience.

YouTube is both media and community : 

YouTube is both media and community Note: Social and media are ranked roughly by the amount of activity of each in comparison to the other on a given site. Source: Nielsen//NetRatings (Oct 2007) MySpace YouTube Comcast AOL Video Flickr CNET Network MSN Video Yahoo Video Sling Media** Facebook MetaCafe Digg DailyMotion Veoh eBaumsWorld Yelp StumbleUpon LiveVideo Del.icio.us bebo Friendster Brightcove SecondLife Sling Media Joost NetVibes SOCIAL MEDIA

Background: How YouTube works : 

Background: How YouTube works Channel overview: what is a channel and how does it work? Social interactivity: what happens after I upload a video? Tags, embeds, related content: how is content discovered on YouTube? Other features

Your YouTube Channel: A Hub : 

Your YouTube Channel: A Hub

The YouTube Site: Town Hall : 

The YouTube Site: Town Hall Your options for interaction: Comments Video replies Rankings Favorites Playlists

Social Interactivity : 

Social Interactivity Your options for moderation: 3 levels Allow all comments/responses Allow comments/responses with moderation (gatekeeper function) Do not allow comments/responses

Social Interactivity : 

Social Interactivity 10 Downing St. Dept. of State Two examples:

Tags : 

Tags Be relevant to what’s happening now Dig a pathway to your video

Embeds - how to use whitelabeled player : 

Embeds - how to use whitelabeled player

Captions - how to use captions : 

Captions - how to use captions

How to use YouTube: 3 most important points : 

How to use YouTube: 3 most important points ACCESS: giving citizens access to information EMPOWERMENT: empowering citizens to be better informed; to engage in a dialogue with you online EFFICIENCY: get messages out faster and more effectively than ever before; use video to research the political landscape

10 ways to use YouTube : 

10 ways to use YouTube #1: Research

10 ways to use YouTube : 

10 ways to use YouTube #2: Crisis messaging

10 ways to use YouTube : 

10 ways to use YouTube #3: Flooding the system Romney campaign: every TV appearance on YouTube Obama campaign: 3-4 videos per day from the campaign trail Steady stream of content holds audience; insure message dissemination at every turn

10 ways to use YouTube : 

10 ways to use YouTube #4. Instant/Topical Messaging

10 ways to use YouTube : 

10 ways to use YouTube State-by-state analysis over time Discoverability analysis #5. Content Analysis Comments, rankings, video responses - automatic focus group Social Interactivity YouTube Insight

10 ways to use YouTube : 

10 ways to use YouTube #6. Interacting with Citizens Two-way conversation Call-out for questions Q & A Videos Collaborative Videos Interviews Creative messaging

10 ways to use YouTube : 

10 ways to use YouTube #7: Calls to action Submit your own anti-tobacco video Winner received Mac computer State of Florida anti-tobacco contest

10 ways to use YouTube : 

10 ways to use YouTube #8: Present “consumer” information

10 ways to use YouTube : 

10 ways to use YouTube #9: Letting citizens in the door

10 ways to use YouTube : 

10 ways to use YouTube #10. Don’t obsess about getting fancy: Show a human side

How to use YouTube: 3 most important points : 

How to use YouTube: 3 most important points ACCESS: giving citizens access to information EMPOWERMENT: empowering citizens to be better informed; to engage in a dialogue with them online EFFICIENCY: get messages out faster and more effectively to more people than ever before.

What if I don’t have any resources? : 

What if I don’t have any resources? Use a Flip cam Build a hub, aggregate content Find volunteers on YouTube Get local schools (civics classes) to do video projects for govt. Use slide shows/animations if you don’t have video youtube.com/cityofminneapolis

Last point… : 

Last point… It doesn’t have to be glamorous… just authentic!

Copy people…. Keep track of what’s happening on…. : 

Copy people…. Keep track of what’s happening on…. www.citizentube.com

Let us know you’re here: : 

Let us know you’re here: If you’re a federal govt. agency, contact Kay Morrison - Morrison.Kay@epamail.epa.gov - to get set up on YouTube. If you’re a state or local govt. entity, let us know you’re here by sending the following information to government@youtube.com: The name of your government, government department, or agency. Your .gov website URL. The account name you've registered on YouTube (i.e., your YouTube username). The email address you are using to manage the account. Any other information you want to tell us about your plans to launch the channel, and what types of content you plan to post.

Slide 29: 

QUESTIONS?