logging in or signing up Advertising rishi.gangoli Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1138 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: August 18, 2010 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: prabhu_blue (12 month(s) ago) very nice presentation...can u please mail this to me prabhu_blue@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close By: jcpham (21 month(s) ago) how can i download it? Saving..... Post Reply Close Saving..... Edit Comment Close By: rajlegends (21 month(s) ago) hi i want to down oad this presentation pleas allow me. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Hi! Slide 2: ADVERTISING??? Advertising is bringing a product or service to the attention of potential and current customers. : Advertising is bringing a product or service to the attention of potential and current customers. Slide 4: Disclaimer: Advertising can never succeed in selling something which the public will not accept! Slide 5: Integrated Marketing Communication sales promotion personal selling direct marketing public relations advertising Wanna meet Aamir Khan? Sms ATitan to 56565 : Wanna meet Aamir Khan? Sms ATitan to 56565 Sales Promotion Slide 7: “Experts redefine hair for Indian women” Public Relations Slide 8: Amway, Tupperware, Eureka Forbes… Direct Marketing Slide 9: A salesperson at a counter for Nokia, in a mall Personal Selling Slide 10: A complimentary air ticket with every credit card Sales Promotion Why advertise at all??? : Why advertise at all??? Slide 12: C C U S T O M E R I N S I G H T S Slide 13: “Why should men have all the fun?” “I like to win” “I would like to listen to music all the time” “I’m a macho man” “I don’t want to be at anyone’s mercy after I retire” “We take a lot of pride in our home” ATTENTION : ATTENTION INTEREST DESIRE ACTION Advertising Efforts Slide 16: infancy growth maturity decline SALES TIME informative persuasive reinforcement reminder Slide 17: Modes of Advertising | print | electronic | outdoor | online | ambient | Slide 18: | print | electronic | outdoor | online | ambient | economical static local coverage multi-lingual storage & retrieval Slide 19: | print | electronic | outdoor | online | ambient | mass media technology measurable expensive exaggerated Slide 20: | print | electronic | outdoor | online | ambient | larger than life on the go right placement mobility interactive Slide 21: | print | electronic | outdoor | online | ambient | interactive cost-effective measurable inquisitiveness Slide 22: | print | electronic | outdoor | online | ambient | imaginative 360o approach subtlety criticism Slide 23: N D GENCY |create|convince|communicate| : |create|convince|communicate| |create|convince|communicate| : |create|convince|communicate| “GOOD ADS, BAD ADS, BOTH ARE EFFECTIVE ADS” The Storyboard Copywriters Visualizers Creative Director The Layout |create|convince|communicate| : |create|convince|communicate| Account Planning Client Servicing ‘The hub to all spokes’ Strategy Formulation Clientele Building “A CLIENT SATISFIED IS BUSINESS ASSURED!” |create|convince|communicate| : |create|convince|communicate| Media Planning Media Buying Surveys & Research ABC, TAM, NRS “CLIENT WINS, I WIN” Slide 28: CLIENT COMES CALLING ACCOUNT EXECUTIVE ACCOUNT PLANNER RESEARCH: BOTH IN-HOUSE & SYNDICATED FIND OUT CUSTOMER INSIGHTS “THE CREATIVE BRIEF” CREATIVE DIRECTOR “AN AD CAMPAIGN” Slide 29: THE LOGO QUIZ! Slide 39: HMV Slide 51: Volkswagen Slide 52: Thank You! Rishi Gangoli rishi.gangoli@gmail.com 9833 822 521 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Advertising rishi.gangoli Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1138 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: August 18, 2010 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: prabhu_blue (12 month(s) ago) very nice presentation...can u please mail this to me prabhu_blue@yahoo.co.in Saving..... Post Reply Close Saving..... Edit Comment Close By: jcpham (21 month(s) ago) how can i download it? Saving..... Post Reply Close Saving..... Edit Comment Close By: rajlegends (21 month(s) ago) hi i want to down oad this presentation pleas allow me. Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Hi! Slide 2: ADVERTISING??? Advertising is bringing a product or service to the attention of potential and current customers. : Advertising is bringing a product or service to the attention of potential and current customers. Slide 4: Disclaimer: Advertising can never succeed in selling something which the public will not accept! Slide 5: Integrated Marketing Communication sales promotion personal selling direct marketing public relations advertising Wanna meet Aamir Khan? Sms ATitan to 56565 : Wanna meet Aamir Khan? Sms ATitan to 56565 Sales Promotion Slide 7: “Experts redefine hair for Indian women” Public Relations Slide 8: Amway, Tupperware, Eureka Forbes… Direct Marketing Slide 9: A salesperson at a counter for Nokia, in a mall Personal Selling Slide 10: A complimentary air ticket with every credit card Sales Promotion Why advertise at all??? : Why advertise at all??? Slide 12: C C U S T O M E R I N S I G H T S Slide 13: “Why should men have all the fun?” “I like to win” “I would like to listen to music all the time” “I’m a macho man” “I don’t want to be at anyone’s mercy after I retire” “We take a lot of pride in our home” ATTENTION : ATTENTION INTEREST DESIRE ACTION Advertising Efforts Slide 16: infancy growth maturity decline SALES TIME informative persuasive reinforcement reminder Slide 17: Modes of Advertising | print | electronic | outdoor | online | ambient | Slide 18: | print | electronic | outdoor | online | ambient | economical static local coverage multi-lingual storage & retrieval Slide 19: | print | electronic | outdoor | online | ambient | mass media technology measurable expensive exaggerated Slide 20: | print | electronic | outdoor | online | ambient | larger than life on the go right placement mobility interactive Slide 21: | print | electronic | outdoor | online | ambient | interactive cost-effective measurable inquisitiveness Slide 22: | print | electronic | outdoor | online | ambient | imaginative 360o approach subtlety criticism Slide 23: N D GENCY |create|convince|communicate| : |create|convince|communicate| |create|convince|communicate| : |create|convince|communicate| “GOOD ADS, BAD ADS, BOTH ARE EFFECTIVE ADS” The Storyboard Copywriters Visualizers Creative Director The Layout |create|convince|communicate| : |create|convince|communicate| Account Planning Client Servicing ‘The hub to all spokes’ Strategy Formulation Clientele Building “A CLIENT SATISFIED IS BUSINESS ASSURED!” |create|convince|communicate| : |create|convince|communicate| Media Planning Media Buying Surveys & Research ABC, TAM, NRS “CLIENT WINS, I WIN” Slide 28: CLIENT COMES CALLING ACCOUNT EXECUTIVE ACCOUNT PLANNER RESEARCH: BOTH IN-HOUSE & SYNDICATED FIND OUT CUSTOMER INSIGHTS “THE CREATIVE BRIEF” CREATIVE DIRECTOR “AN AD CAMPAIGN” Slide 29: THE LOGO QUIZ! Slide 39: HMV Slide 51: Volkswagen Slide 52: Thank You! Rishi Gangoli rishi.gangoli@gmail.com 9833 822 521