PowerPoint Presentation: Hi!
PowerPoint Presentation: ADVERTISING???
Advertising is bringing a product or service to the attention of potential and current customers.: Advertising is bringing a product or service to the attention of potential and current customers.
PowerPoint Presentation: Disclaimer: Advertising can never succeed in selling something which the public will not accept!
PowerPoint Presentation: Integrated Marketing Communication sales promotion personal selling direct marketing public relations advertising
Wanna meet Aamir Khan? Sms ATitan to 56565: Wanna meet Aamir Khan? Sms ATitan to 56565 Sales Promotion
PowerPoint Presentation: “Experts redefine hair for Indian women” Public Relations
PowerPoint Presentation: Amway, Tupperware, Eureka Forbes… Direct Marketing
PowerPoint Presentation: A salesperson at a counter for Nokia, in a mall Personal Selling
PowerPoint Presentation: A complimentary air t icket with every credit card Sales Promotion
Why advertise at all???: Why advertise at all???
PowerPoint Presentation: C C U S T O M E R I N S I G H T S
PowerPoint Presentation: “Why should men have all the fun? ” “I like to win ” “I would like to listen to music all the time” “I’m a macho man” “I don’t want to be at anyone’s mercy after I retire ” “We take a lot of pride in our home ”
PowerPoint Presentation: THE AIDA MODEL
ATTENTION: ATTENTION INTEREST DESIRE ACTION Advertising Efforts E.K. STRONG, 1925
PowerPoint Presentation: infancy growth maturity decline SALES TIME informative persuasive reinforcement reminder
PowerPoint Presentation: Modes of Advertising | print | electronic | outdoor | online | ambient |
PowerPoint Presentation: | print | electronic | outdoor | online | ambient | economical static local coverage multi-lingual storage & retrieval
PowerPoint Presentation: | print | electronic | outdoor | online | ambient | mass media technology measurable expensive exaggerated
PowerPoint Presentation: | print | electronic | outdoor | online | ambient | larger than life on the go right placement mobility interactive
PowerPoint Presentation: | print | electronic | outdoor | online | ambient | interactive cost-effective measurable inquisitiveness
PowerPoint Presentation: | print | electronic | outdoor | online | ambient | imaginative 360 o approach subtlety criticism
PowerPoint Presentation: N D GENCY
|create|convince|communicate|: |create|convince|communicate|
|create|convince|communicate|: |create| convince|communicate| “GOOD ADS, BAD ADS, BOTH ARE EFFECTIVE ADS” The Storyboard Copywriters Visualizers Creative Director The Layout
|create|convince|communicate|: |create |convince| communicate| Account Planning Client Servicing ‘The hub to all spokes’ Strategy Formulation Clientele Building “A CLIENT SATISFIED IS BUSINESS ASSURED!”
|create|convince|communicate|: |create|convince |communicate| Media Planning Media Buying Surveys & Research ABC, TAM, NRS “CLIENT WINS, I WIN”
PowerPoint Presentation: CLIENT COMES CALLING ACCOUNT EXECUTIVE ACCOUNT PLANNER RESEARCH: BOTH IN-HOUSE & SYNDICATED FIND OUT CUSTOMER INSIGHTS “THE CREATIVE BRIEF” CREATIVE DIRECTOR “AN AD CAMPAIGN”
PowerPoint Presentation: THE LOGO QUIZ!
PowerPoint Presentation: HMV
PowerPoint Presentation: Volkswagen
PowerPoint Presentation: Thank You! Rishi Gangoli rishi.gangoli@gmail.com 9833 822 521