Advertising

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Hi!

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ADVERTISING???

Advertising is bringing a product or service to the attention of potential and current customers.:

Advertising is bringing a product or service to the attention of potential and current customers.

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Disclaimer: Advertising can never succeed in selling something which the public will not accept!

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Integrated Marketing Communication sales promotion personal selling direct marketing public relations advertising

Wanna meet Aamir Khan? Sms ATitan to 56565:

Wanna meet Aamir Khan? Sms ATitan to 56565 Sales Promotion

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“Experts redefine hair for Indian women” Public Relations

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Amway, Tupperware, Eureka Forbes… Direct Marketing

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A salesperson at a counter for Nokia, in a mall Personal Selling

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A complimentary air t icket with every credit card Sales Promotion

Why advertise at all???:

Why advertise at all???

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C C U S T O M E R I N S I G H T S

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“Why should men have all the fun? ” “I like to win ” “I would like to listen to music all the time” “I’m a macho man” “I don’t want to be at anyone’s mercy after I retire ” “We take a lot of pride in our home ”

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THE AIDA MODEL

ATTENTION:

ATTENTION INTEREST DESIRE ACTION Advertising Efforts E.K. STRONG, 1925

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infancy growth maturity decline SALES TIME informative persuasive reinforcement reminder

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Modes of Advertising | print | electronic | outdoor | online | ambient |

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| print | electronic | outdoor | online | ambient | economical static local coverage multi-lingual storage & retrieval

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| print | electronic | outdoor | online | ambient | mass media technology measurable expensive exaggerated

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| print | electronic | outdoor | online | ambient | larger than life on the go right placement mobility interactive

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| print | electronic | outdoor | online | ambient | interactive cost-effective measurable inquisitiveness

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| print | electronic | outdoor | online | ambient | imaginative 360 o approach subtlety criticism

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N D GENCY

|create|convince|communicate|:

|create|convince|communicate|

|create|convince|communicate|:

|create| convince|communicate| “GOOD ADS, BAD ADS, BOTH ARE EFFECTIVE ADS” The Storyboard Copywriters Visualizers Creative Director The Layout

|create|convince|communicate|:

|create |convince| communicate| Account Planning Client Servicing ‘The hub to all spokes’ Strategy Formulation Clientele Building “A CLIENT SATISFIED IS BUSINESS ASSURED!”

|create|convince|communicate|:

|create|convince |communicate| Media Planning Media Buying Surveys & Research ABC, TAM, NRS “CLIENT WINS, I WIN”

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CLIENT COMES CALLING ACCOUNT EXECUTIVE ACCOUNT PLANNER RESEARCH: BOTH IN-HOUSE & SYNDICATED FIND OUT CUSTOMER INSIGHTS “THE CREATIVE BRIEF” CREATIVE DIRECTOR “AN AD CAMPAIGN”

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THE LOGO QUIZ!

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HMV

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Volkswagen

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Thank You! Rishi Gangoli rishi.gangoli@gmail.com 9833 822 521

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