tqm 7 QFD_Matrix

INTRODUCTION TO QFD : 

INTRODUCTION TO QFD This set of slides is intended to provide a basic understanding of Quality Function Deployment (QFD) as applied to Business Design

MAKING SENSE OF THE WHY-HOW : 

MAKING SENSE OF THE WHY-HOW

AN ALTERNATIVE APPROACH : 

AN ALTERNATIVE APPROACH

BUILDING THE QFD MATRIX : 

BUILDING THE QFD MATRIX The matrix enables you to map out the identified relationships..

WEIGHTING THE OBJECTIVES : 

WEIGHTING THE OBJECTIVES Wt. The matrix allows for reflecting the result of front end logic through a weighting column Address New Market Areas Build Customer Loyalty Develop Winning Products Reduce Lead Times Improve Resource Utilisation Reduce Costs of Poor- Quality Improve Economy of Mat’l Supply Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Design and Develop winning Product Supply and Distribute Product on time Research Novel Techn’gy and Science Develop People Resource and Capability EfficientlyManage Facilities and Assets Support and Develop Satisfied Customer Provide and Control Material Efficiently Address New Market Areas Build Customer Loyalty Produce Succesful Products Reduce Lead Times Improve Resource Utilisation Reduce Costs of Poor- Quality Improve Economy of Mat’l Supply Maximise Profitable Growth Reduce Operating Cost Improve Product Value Increase Sales Volume Design and Develop winning Concepts Supply and Distribute Product on time Research Novel Techn’gy and Science Develop People Resource and Capability EfficientlyManage Facilities and Assets Support and Develop Satisfied Customer Provide and Control Material Efficiently

RANKING IMPORTANCE : 

RANKING IMPORTANCE Ranking Wt. The result of the logic can be calculated numerically as a basis for discussion, or for setting priorities

DRIVING INSIGHT : 

DRIVING INSIGHT Ranking Wt. Exploring the full potential of each strategy to make a difference, and reconciling different views ?

RECOGNISING NEED : 

RECOGNISING NEED Ranking Wt. The grid can be used to identify poorly supported objectives… ?

CHALLENGING APPROACH : 

CHALLENGING APPROACH Ranking Wt. …or poorly utilised (redundant?) processes ?

DEPLOYING CONCLUSIONS : 

DEPLOYING CONCLUSIONS Ranking Wt. Providing clear direction and understanding to harness and harmonise the creative effort of separate teams © TMS

ESTABLISHING MEASURES AND TARGETS : 

ESTABLISHING MEASURES AND TARGETS Ranking Measure Target Wt. Quantitative Criteria for Determining Success The discussionsshouldprovidea clearbasisforidentifyingmeasuresandsettingtargets...

IDENTIFYINGCONFLICT AND SYNERGY : 

IDENTIFYINGCONFLICT AND SYNERGY Wt. Having establishedmeaningfultargets,theapproachcan becheckedfor conflictandsynergy. This shouldprovide the basis of a communications/reporting strategy.

VALUE OF QFD : 

Wt. VALUE OF QFD Structured, systematic basis for reductionist thinking: Drives exploration and shared understanding of the whole business Establishes a basis for objective design and management of business entities Encourages thought before action Challenges assumptions Prioritises effort

QFD: A TOUR OF THE HOUSE : 

QFD: A TOUR OF THE HOUSE

REAL EXAMPLE OF BUSINESS DESIGN : 

REAL EXAMPLE OF BUSINESS DESIGN