logging in or signing up Store Design_Visual Merchandising richa.manjhi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1033 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: August 03, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript PowerPoint Presentation: A well designed store is like a GOOD STORY , with a beginning, middle and end. The story Begins at the ENTRANCE creates expectations and offers promises The Middle of the story comes from the INSIDE of the store The Climax of the story is the CHECK OUT COUNTER .Objectives: Objectives Implement the Retailers strategy Influence Customer Buying Behavior Flexibility CostsTradeoff in Store Design: Tradeoff in Store Design Easy of locating merchandise for planned purchases Exploration of store, impulse purchasesElements: Elements Store Layouts Visual Communications Feature AreasPowerPoint Presentation: Store LayoutsTypes of Store Layouts: Types of Store Layouts Grid Racetrack Free FormGrid (Straight) Design: Grid (Straight) Design Best used in retail environments in which majority of customers shop the entire store Easy to locate merchandise Allows more merchandise to be displayed Cost efficient LIMITATION Can be confusing and frustrating because it is difficult to see over the fixtures to other merchandise Examples : Supermarkets, DrugstoresPowerPoint Presentation: Fruit Vegetables Office & customer service Books, magazines, seasonal display Receiving & storage Exit Entrance Cart area Checkouts Race Track/Loop Layout: Race Track/Loop Layout Major customer aisle(s) begins at entrance, loops through the store (usually in shape of circle, square or rectangle) and returns customer to front of store Draws customers around the store. Provide different site lines and encourage exploration, impulse buying Ex: Department storesFree-Form/Boutique Layout: Free-Form/Boutique Layout Fixtures and merchandise grouped into free-flowing patterns on the sales floor – no defined traffic pattern Works best in small stores (under 5,000 square feet) in which customers wish to browse Works best when merchandise is of the same type, such as fashion apparel If there is a great variety of merchandise, fails to provide cues as to where one department stops and another starts Inefficient use of space More susceptible to shoplifting – salespeople can not view adjacent spaces. Ex: Specialty storesPowerPoint Presentation: Storage, Receiving, Marketing Dressing Rooms Checkout counter Clearance Items Feature Feature Jeans Casual Wear Stockings Accessories Pants Tops Tops Skirts and Dresses Hats and Handbags Open Display Window Open Display WindowPowerPoint Presentation: Visual CommunicationsPowerPoint Presentation: Signage and graphics that help customers locate specific products and departments, provide product information and suggest items or special purchases are called Visual communicationsTypes: Types Location Category Promotional Point of sale Life Style Images Digital SignagePowerPoint Presentation: Feature AreasPowerPoint Presentation: The areas within a store designed to get the customer’s attention which include: Freestanding fixtures End caps – displays located at the end of the aisles Promotional aisle/area Windows Walls Point-of-purchase (POP) displays/Cash WrapsFree Standing Fixtures: Free Standing FixturesEnd Caps: End CapsPromotional Aisle: Promotional AisleWalls: WallsWindows: WindowsPoint of Purchase/Check Out Counters: Point of Purchase/Check Out CountersPowerPoint Presentation: Space ManagementSpace Management: Space Management Space Management deals with allocating floor/shelf space and locating merchandise inside the store Issues: Where should merchandise be displayed? How much space should be allocated to each category/item? How many items of each SKUs should be displayed?Factors: Factors Profitability of merchandise Customer Buying considerations Impulse products near front Demand/Destination areas off the beaten path Physical characteristics of product. Complementary products should be adjacent Sales rate More units of faster selling merchandise need to be displayedPowerPoint Presentation: While TV Ad’s leave a residue at 9 PM the previous night and press does it at 7 AM, and radio has the potential of doing all the time, Visual Merchandising is one medium that does it at the Point of PurchaseVisual Merchandising: Visual Merchandising It is the Presentation of the store and its merchandise in ways that will attract the attention of potential customers It includes 1. The Fixtures 2. The Presentation Techniques 3. AtmosphericsFixtures: Fixtures The Primary purpose of a fixture are to efficiently hold and display merchandise Also define areas of store and encourage traffic flow. Types 1. Straight Rack 2. Rounder 3. 4- Way 4. GondolaPowerPoint Presentation: Straight Rack It consists of a long pipe suspended from supports going to the floor attached to a wall or floor Its holds a lot of apparel Its hard to feature specific styles and colors Often found in Discount storesPowerPoint Presentation: Rounder It is also known as a Bulk/Capacity Fixture It is a round fixture that sits on pedestal Designed to hold maximum amount of merchandise Easy to move Cant get a frontal view of the merchandisePowerPoint Presentation: Four-Way It is also known as feature Fixture Has 2 cross bars that sit perpendicularly to each other on a pedestal Holds a large amount of merchandise and allows the customer to view the entire merchandise Should be of similar style or color else leads to confusion Commonly used by Fashion Oriented Apparel retailersPowerPoint Presentation: Gondola Are extremely versatile Used extensively in grocery and discount stores to display everything from canned foods, towels, house wares etc.Types of Apparel Display Fixtures: Types of Apparel Display Fixtures Straight Rack Rounder Four-Way GondolaPresentation Techniques: Presentation Techniques Idea-Oriented Presentation Style/Item Presentation Color Organization Price Lining Vertical Merchandising Tonnage Merchandising Frontal PresentationPowerPoint Presentation: AtmosphericsStore Environment: Store Environment Color Scent Music Lighting AtmosphereLighting: Lighting Important but often overlooked element in successful store design Highlight merchandise Capture a mood Downplay less Attractive featuresColor: Color The Creative use of color can enhance a retailer’s image and help create mood. Warm colors(RED, YELLOW etc..) produce excitement, attract customers and gain attention but can also be distracting Cool colors(BLUE & GREEN) are relaxing, peaceful, calm and pleasantMusic & Scent: Music & Scent Music It can either add to or detract from Retailer’s total atmospheric package It can easily be changed It is used to affect the customer’s behavior, music can control the pace of store traffic, create an image and attract customer attention Scent Smell has a large impact on our emotions . It improves customer’s subjective shopping experience by making them feel that they are spending less time at the store You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.