scooty pep branding strategies_2

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Branding Strategies of two wheeler for women in India Presented By: Madhavi Sai Madhuri Sai Preeti Parihar Rajlaxmi Richa Manjhi

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Content Definition of Branding Strategy Classification of Branding Strategy Branding strategies used by: TVS Scooty Pep Plus Suzuki Swish-125 Honda Mahindra symflyte Conclusion

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Branding Strategy:- It is defined as long term plan for the brand including determination of key audiences as an understanding of what those audience need to know about the brand and experience.

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BRANDING STRATEGIES:- Most of the companies follow either of them or follow mixed branding strategies. The product brand The line brand The range brand The umbrella brand The source brand The endorsing brand

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The Product brand Strategy:- “The brand acquires its ‘own’ set of associations and a stand of its own. It does not share other products and does not take on company associations” (EX) Bajaj and Hero Honda are not having product brand strategies. Generally these strategy is adopted by FMCG players. They create individual brands like P&G has brands like Ariel, Tide, Head & Shoulders, Olay etc. Bajaj Auto & Hero Honda does product branding for their premium products such as Pulsar 220 and Karizma ZMR.

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The Line Brand Strategy:- The line involves the exploitation of successful concept by extending it but by staying very close to initial products. Example – L’Oreal offers structuring gel, lacquer, a spray etc. under brand name of StudioLine . These strategy is more often practiced by cosmetic.

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The range brand strategy The range brands bestow a single brand name and promote through a single promise a range of products belonging to the same area of competence. Clarins products – Creams, Solutions, fluids, Gels, Baths etc. It has 3 lines for each products – Soothing line, Slimming and firmness line and line Y. Hero Honda follows Range brand strategy for Karizma , Splendour , Passion and CD brands.

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The Source Brand strategy The products have their own brand name. They are no longer called by one generic name like scooter, bike, moped etc. Bajaj Auto and Hero Honda have moved on to source brand strategy to a great extent. For example earlier scooters were known by Bajaj and bikes by name of Hero Honda. Now all their products are having their individual brand names such as Hero Honda Spendour , Bajaj Discover DTSI etc.

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The Endorsing Brand Strategy General Motors and Johnson & Johnson use endorsing branding strategy in which it they endorses many brands under them. For example – Buick, Chevrolet, Opel etc. are endorsed by GM.

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Branding strategies used by:- TVS Scooty Pep Plus Suzuki Swish-125 Honda Mahindra symflyte

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A BRANDING STRTEGIES FOR TVS SCOOTY PEP PLUS

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Cont.. From TVS Scooty ES to Scooty Pep and then scooty Pep to Scooty Pep plus, is a line extension branding strategy of TVS. Since there are a host of enhancements in terms of style, design, colours and features, from the old Scooty Pep model it has been renamed to Scooty Pep Plus.

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Current strategies TVS Motor Company has broadened the horizons of its TVS Scooty brand with the launch of Balancing Wheels . Addressing a never-before segment , 'those who do not know how to ride, even a bicycle.

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Branding Strategies Of Suzuki Swish-125 Joint venture of Suzuki motorcycle India Pvt. Ltd and IndusIand Bank. This facility can be availed at all 250 dealerships of Suzuki.

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Branding Strategies of Honda The main strategy is to add the valuable features to vehicles to keep the brand loyalty.

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Branding Strategies of Mahindra symflyte We also provide Maintenance services like: Bike wash Body polishing

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BRAND AMBASSADOR:-

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We provide bike accessories like : Helmets Exhaust Alloy Wheels Additional facilities we provide : Providing insurance Providing finance Cont..

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