Slide 2:
Intentional Deception
Creating fake blogs, “flogs”, to increase product buzz or establish false pretenses
Knowingly exploit private consumer information for monetary gain
Slide 3:
Unintentional Exploitation
Fail to ensure protection of consumers privacy
Lack adequate security for children
Refuse to claim responsibility for security failures and unethical practices
Slide 4:
Internet is currently the most effective way to market, but is also to most risky
Failures to perform ethically lowers consumers trust in companies and internet
Security shortcomings scare users away
Companies continue to breach consumers trust and only further the downfall of the legitimacy of companies marketing ploys over the internet.