logging in or signing up Utilizing Social Media rhug Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 28 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: March 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Utilizing Social Media: Utilizing Social Media Rich Hug, Director of Technology and Communications Unionville-Chadds Ford School DistrictAre You Ready for Social Networking: Are You Ready for Social Networking Do You Have Tiger Blood? Are You Winning?What is Social Media?: What is Social Media? The use of web-based and mobile technologies to turn communication into interactive dialogue User-Generated Content (UGC) or In business: Consumer-Generated Media (CGM)What is Social Media?: What is Social Media? Arab revolutions and revolts of 2011 As one Cairo activist put it, “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.”What is Social Media?: What is Social Media? Examples Blogs , Wikis , Podcasts (Web 2.0) Mixed Content Amazon RSS Feeds Twitter, Facebook , Youtube , LinkedIn , Flickr , Blogspot Linking together so one post creates multiple instances of the contentFACEBOOK: FACEBOOK More than 500 million active users Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user creates 90 pieces of content each month About 70% of Facebook users are outside the United StatesFACEBOOK: FACEBOOK Every month, more than 250 million people engage with Facebook on external websites Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day There are more than 200 million active users currently accessing Facebook through their mobile devices People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile usersFacebook Basics: Facebook Basics Friends Wall Info Photos Discussions Events Links Individuals, Organizations, GroupsFacebook: FacebookTWITTER: TWITTER Twitter now has 105,779,710 registered users New users are signing up at the rate of 300,000 per day 180 million unique visitors come to the site every month. Twitter users are, in total, tweeting an average of 55 million tweets a day. Of Twitter's active users, 37 percent use their phone to tweet. Over half of all tweets (60 percent) come from third party applications. Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.TWITTER Basics: TWITTER Basics 140 Characters Following/Followers URL shortening ( bit.ly , goo.gl , tinyurl.com ) Hashtags Mentions Retweets Twitpic , memozu , notepub TWOOSH # @ RTYOUTUBE: YOUTUBE Exceeds Two Billion views a day. Nearly double the primetime audience of all three major US broadcast networks combined. Twenty four hours of video uploaded every minute Average person spends fifteen minutes a day on YouTube More video is uploaded to YouTube in sixty days than all three major US networks created in sixty years. Seventy percent of YouTube’s traffic comes from outside the USYouTube Basics: YouTube Basics Playlists Subscribers Comments SharingFLICKR: FLICKR Flickr now hosts more than 4 billion imagesFLICKR Basics: FLICKR Basics Galleries Tags Comments Slide ShowsLINKEDIN: LINKEDIN LinkedIn has over 50m members worldwide.. There are now 11m LinkedIn users across Europe. India is currently the fastest-growing country to use LinkedIn , with around 3m total users.LINKEDIN Basics: LINKEDIN Basics Profile Contacts Groups JobsWhat to be Concerned About: What to be Concerned About Loss of Control Dealing with Negative Coments While we may not be able to control the message, or completely control perception, we can help steer it if we’re a part of the conversation. “Negativity will not go away simply because you opt out of participating. Negative commentary, at the very least, is truly an opportunity to change the perception that you did or didn’t know existed (Solis 2008).”What to be Concerned About: What to be Concerned About Time Commitment 1 – 10 hours a week Probably will not replace what you are doing Don’t do it unless you are ready to put the time and effort into it Be strategic in what you updateWhat to be Concerned About: What to be Concerned About Information Overload With so many ways to communicate and interact, it is easy to get overloadedWhat to be Concerned About: What to be Concerned About Rogue Identities Anyone can create a page or presence for your organization Reserve the your organization’s name with social media sitesWhat to be Concerned About: What to be Concerned About Success Moving into the world of Social Media may encourage others in your organization to participate Develop a Social Media Use policyTake the Plunge: Take the Plunge Set Goals Plan Your Strategy Pick Your Vehicle(s ) Identify Contributors Identify MonitorsSlide 30: THANK YOU!! 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Utilizing Social Media rhug Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 28 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: March 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Utilizing Social Media: Utilizing Social Media Rich Hug, Director of Technology and Communications Unionville-Chadds Ford School DistrictAre You Ready for Social Networking: Are You Ready for Social Networking Do You Have Tiger Blood? Are You Winning?What is Social Media?: What is Social Media? The use of web-based and mobile technologies to turn communication into interactive dialogue User-Generated Content (UGC) or In business: Consumer-Generated Media (CGM)What is Social Media?: What is Social Media? Arab revolutions and revolts of 2011 As one Cairo activist put it, “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.”What is Social Media?: What is Social Media? Examples Blogs , Wikis , Podcasts (Web 2.0) Mixed Content Amazon RSS Feeds Twitter, Facebook , Youtube , LinkedIn , Flickr , Blogspot Linking together so one post creates multiple instances of the contentFACEBOOK: FACEBOOK More than 500 million active users Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user creates 90 pieces of content each month About 70% of Facebook users are outside the United StatesFACEBOOK: FACEBOOK Every month, more than 250 million people engage with Facebook on external websites Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day There are more than 200 million active users currently accessing Facebook through their mobile devices People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile usersFacebook Basics: Facebook Basics Friends Wall Info Photos Discussions Events Links Individuals, Organizations, GroupsFacebook: FacebookTWITTER: TWITTER Twitter now has 105,779,710 registered users New users are signing up at the rate of 300,000 per day 180 million unique visitors come to the site every month. Twitter users are, in total, tweeting an average of 55 million tweets a day. Of Twitter's active users, 37 percent use their phone to tweet. Over half of all tweets (60 percent) come from third party applications. Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.TWITTER Basics: TWITTER Basics 140 Characters Following/Followers URL shortening ( bit.ly , goo.gl , tinyurl.com ) Hashtags Mentions Retweets Twitpic , memozu , notepub TWOOSH # @ RTYOUTUBE: YOUTUBE Exceeds Two Billion views a day. Nearly double the primetime audience of all three major US broadcast networks combined. Twenty four hours of video uploaded every minute Average person spends fifteen minutes a day on YouTube More video is uploaded to YouTube in sixty days than all three major US networks created in sixty years. Seventy percent of YouTube’s traffic comes from outside the USYouTube Basics: YouTube Basics Playlists Subscribers Comments SharingFLICKR: FLICKR Flickr now hosts more than 4 billion imagesFLICKR Basics: FLICKR Basics Galleries Tags Comments Slide ShowsLINKEDIN: LINKEDIN LinkedIn has over 50m members worldwide.. There are now 11m LinkedIn users across Europe. India is currently the fastest-growing country to use LinkedIn , with around 3m total users.LINKEDIN Basics: LINKEDIN Basics Profile Contacts Groups JobsWhat to be Concerned About: What to be Concerned About Loss of Control Dealing with Negative Coments While we may not be able to control the message, or completely control perception, we can help steer it if we’re a part of the conversation. “Negativity will not go away simply because you opt out of participating. Negative commentary, at the very least, is truly an opportunity to change the perception that you did or didn’t know existed (Solis 2008).”What to be Concerned About: What to be Concerned About Time Commitment 1 – 10 hours a week Probably will not replace what you are doing Don’t do it unless you are ready to put the time and effort into it Be strategic in what you updateWhat to be Concerned About: What to be Concerned About Information Overload With so many ways to communicate and interact, it is easy to get overloadedWhat to be Concerned About: What to be Concerned About Rogue Identities Anyone can create a page or presence for your organization Reserve the your organization’s name with social media sitesWhat to be Concerned About: What to be Concerned About Success Moving into the world of Social Media may encourage others in your organization to participate Develop a Social Media Use policyTake the Plunge: Take the Plunge Set Goals Plan Your Strategy Pick Your Vehicle(s ) Identify Contributors Identify MonitorsSlide 30: THANK YOU!!