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TABLE OF CONTENT Introduction Objective Of Study Durex Condom Nirodh Condom Hypothesis Research Design Research Methodology Questionnaire Finding Conclusion & Suggestion
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Comparative study between Durex and Nirodh condom India is the 2 nd largest country in population Today AIDS has assumed alarming proportions all over the world. India too has got a very large number of AIDS cases. Condoms are usefull because of two reasons. First of all, it can help couples to space births & practice safe sex .Secondly it can help to prevent sexually transmitted diseases .
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About Durex Durex stands for Durability, Reliability & Excellence The world’s No. 1 condom manufacturer More than four billion condoms are sold every year and Durex accounts for around 29 percent of this global market. The company is a market leader in more than 40 countries. Long legacy of investment in marketing, research and development, the company is now recognised internationally as the premium condom brand Durex also works with healthcare professionals, governments and organisations including the World Health Organisation, UNAIDS and
United Nations Population Fund in promoting good sexual health
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About Nirodh Deluxe Nirodh is a brand of quality lubricated thin condom owned by Government of India, manufactured by Hindustan Latex Ltd. The ,brand carries a cognitive image of low priced and easily available condom. The brand currently is synonymous with spacing method for men that offers triple protection against unwanted pregnancy, STIs and HIV/AIDS. The positioning statement for the brand is “ Bharosemand Saathi ”, which means a “Reliable Friend / Companion”. Priced at Rs.3/- for a pack of 5 condoms, Deluxe Nirodh has the imagery of highest selling low cost brand currently available which has got high acceptance in rural and semi urban India. The brand currently enjoys a market share of 35% of the total condom market in India.
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Primary data ; The survey was conducted through 6 strategically unselected pharmacies Maqdis Chemist, Medicineland , Point 5 Pharmacy, Point 6 Pharmacy, Point 9 Pharmacy and Remedy Pharmacy Sample unit ; 6 pharmacies. Sampling instrument; personal interview Sample area ; area Sampling has been adopted i.e. samples are from pharmacies of Colaba , mumbai , maharastra , india Secondary data; The secondary data was collected from various reports, internet, articles from journals, newspapers, magazines etc RESEARCH METHODLOGY
QUESTIONAIRE :
QUESTIONAIRE
Thank you:
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