Rhett A. Cunningham - Best Sales And Marketing Alignment Practices For

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Rhett A. Cunningham, also advises that sales and marketing departments must work together to provide the buyer with relevant, high quality, valuable content for a winning the deal.

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Rhett A. Cunningham:

Rhett A. Cunningham Best Sales And Marketing Alignment Practices For Building A Revenue Machine Rhett A. Cunningham

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One of the biggest issues facing many organizations today is sales and marketing alignment. Marketing and sales departments in aligned companies coordinate their efforts to achieve revenue (the ultimate goal). Marketing and sales alignment is probably one of the most critical indicators when it comes to building a repeatable, scalable revenue system. According to sales and marketing expert Rhett A. Cunningham, organizations that report complete alignment of the sales and marketing departments are able to obtain their revenue goals than those who have no alignment between the two departments. Organizations which have obtained strong marketing and sales alignment are benefiting greatly from their sales system and are operating within the most advanced organizational structures. The same way, organizations which do not align these two departments happen to operate within an environment that has sales and marketing are almost in two separate worlds. Rhett A. Cunningham

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According to a research, businesses which have a strongly aligned marketing and sales had 36% more retention rate for customers and obtained 38% higher win rates sales. Again, companies with adaptable, dynamic sales and marketing processes had on average 10% a lot more sales representatives on quota. Again, based on other research, companies which were aligned obtained on average 32% annual growth in term of revenue while organizations that were less aligned had an average of 7% revenue decline. Business to business organizations with strongly aligned marketing and sales operations grew 24% faster as well as increasing profits by 27% faster during a period of 3 years according to a business research. Rhett A. Cunningham

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The above data and statistics make the potency of aligned companies stand out. Even with many years of these emphases and statistical figures, marketing and sales alignment is still quite difficult for many companies to accomplish. According to Rhett A. Cunningham, you could outsource this part of your job to marketing and sales experts such who with a good knowledge of your customers can help build an excellent sales and marketing strategy that can help to align the two departments. Rhett A. Cunningham

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Although alignment of the marketing and sales departments is difficult for many organizations, one good thing among many businesses is the desire to make changes. The reason for this new mindset is due to sales. Now sales realize there is a change in the behavior of buyers and marketing must now be involved in a substantial percentage of the buying process. In a current research on 300 sales executives, the top third of this sales cycle has been removed. Salespeople think that the start of the standard sales process has gone away and therefore customers are serving their own demands as opposed to engaging with salespeople. Rhett A. Cunningham

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According to Rhett A. Cunningham, today’s marketing and sales teams are operating in the age of the customer. In order to be successful, these teams must focus their actions and strategies on the problems of the buyer and opportunities. This means that instead of focusing marketing content and sales conversations on product features and company glory, they must rather turn their focus on the situation of the buyer and how they can make the most of an opportunity or help them solve their problems. Rhett A. Cunningham

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The move in focus from product-centric to customer-centric shows another shift that must happen in order for organizations of today to be competitive: a shift in the sales-marketing dynamic. The traditional independent operations of sales and marketing teams simply don't work anymore. Rhett A. Cunningham, also advises that sales and marketing departments must work together to provide the buyer with relevant, high quality, valuable content for a winning the deal. Rhett A. Cunningham

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