Challenges of BrassCom in Argentina:
Challenges of BrassCom in Argentina High inflation rates that difficult business It will compete organizations that are established in Argentina with similar purposes: CESSI, Palermo Valley It will have to lobby and make alliances with these companies
Opportunity of BrassCom in Argentina:
Opportunity of BrassCom in Argentina Argentinean government is interested in supporting IT industry Industrial pole in Tierra del Fuego Tech waste management decree recently approved IT industry is continuously growing Argentina is one of the leader of Internet penetration rate in Argentina according to UNCAD 2008 Argentina – 50,32% Chile – 41,57% Colombia – 35,46% Uruguay – 29,99% Costa Rica – 29,75% República Dominicana – 26,66% Perú – 26,42% Brasil – 25,93% In terms on mobile phones, by 2006, Argentina had 45 million mobile phones and around 117% penetration rate.
Internet and social media opportunities:
Internet and social media opportunities 22 MM users of internet - 57% of the population 21% growth per year An Argentinean spends an average of 24.5 hours per month using internet 87% of Argentineans who use the internet have profiles on social network platforms such as facebook, twitter or linkedin Social networking takes up to 19.1% of the time internet users are online in Argentina From August 2009 to August 2010 Facebook increased in a 23% the quantity of Argentinean users With a 72% of online users older than 25 years old, Argentinean market shows a high potential for E-commerce. Source - Comscore