Mojo Music Promotions

Mojo Music PromotionsMarketing Plan : 

Mojo Music PromotionsMarketing Plan Rey Lopez Reinaldo Lopez Principles of Marketing IP5 American Intercontinental University

Slide 2: 

Music Today The internet today is defining business with a new language. Music is no exception. Speed, ease of access, and technology have married music and the internet. Record companies are struggling to catch up with the changes, and struggling to survive. In the meantime more and more up and coming quality artists are finding it more difficult to get their foot in the door, let alone be heard. The power of the internet has brought the artist to an exciting new level. Artists can now promote themselves. But they need someone to take the technical side of promotion, and puts the power of the internet into their hands. At Mojo Music Promotions we give them that power with our product and our mission statement. We give them: “The power to define your own destiny.”

Product Definition : 

Product Definition Promotional tool for independent artists Interactive website for both artists and fans Artists can upload their music Songs can be posted to the web by artists via customizable players Fans can join team that also posts players “Artist room” allows artists to track number of song plays and fans, as well as rank among other artists Offer further promotional tools such as Press Kits, Digital Distribution, and Artist web site builder

Market Selection : 

Market Selection Vertical market opportunities Music involves artists and fans Give artists the power to promote themselves Give music fans the power to hear what they want to hear Involve other facets of the music business in promoting themselves and advertising their products on the artist promotion website

Competition : 

Competition The competitive landscape There are other websites that allow artists to display their music but lack interactivity for both fans and artists Many music promotion websites charge excessive fees and have minimal result Because of this they are not well known among the artists and the music industry

Target Market : 

Target Market Artists looking for better and simpler ways to promote Fans looking for new artists with music they like Music Industry Related Companies looking for sites where artists and fans go to

Product Strategy : 

Product Strategy Offer more ways to promote Profile Page with Bio and Pictures Music and Video players that can be posted web wide Banners that can be posted web wide Blog spaces Fan Team feature E-Mailing List feature Share features with social network sites Offer more services Stats of visitors and number of song plays Electronic Press Kits Digital Distribution options

Distribution Strategy : 

Distribution Strategy For the website itself Announce on other music websites Announce on social networking sites Email Marketing For the artists Links to online retailers such as Amazon, Emusic, Itunes, Napster,Rhapsody, etc., WebSite builder tools Direct posts to social networking sites

Communication Strategies : 

Communication Strategies Relate to customer with personal experiences in music industry Summarize advantages of using our services as opposed to our competition Summarize how artists issues can be resolved with our products and services Summarize products, services, and package options and benefits of each Customer testimonials Provide artists with information regarding a topic that is important to them

Pricing Strategy : 

Pricing Strategy Pricing Basic services free to artists Additional services for extra fee Policies Similar to how newspapers, TV and radio stations operate, advertising of other music related products available throughout the site allows for profitabilty. If the artists want more of the services which the website offers, they are then charged fees according to services they request.

Conclusions : 

Conclusions Positioning of product or service Having a place for an artist to promote his music without running any ground or knocking down doors can be of great appeal Music on the internet and on portable devices is fast becoming the norm and the artists needs to be there Staying ahead of the competition is knowing: what the artists wants what the music industry needs what music fans want to hear While other websites merely presents artists to the world via the internet, we would put the power of that medium in the artists hands.

Slide 12: 

Kerin, R., Hartley, S., & Rudelius, W. (2009). Marketing (10th ed.). New York: McGraw Hill. http://www.small-biz-marketing-tips.com/marketing-communication-strategy.html http://www.reverbnation.com/ http://office.microsoft.com/en-us/templates/TC010178121033.aspx?CategoryID=CT101450061033 www.reverbnation.com/reylopez References