Ad Analysis

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Category: Entertainment
     
 

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Ad Analysis Project : 

Ad Analysis Project Eufemia Rodrigo Adela Dora Spring 2009

Information about the ad : 

Information about the ad Source: http://www.hulu.com/superbowl/55730/super-bowl-xliii-ads-pepsi-pepsuber#s-p1-sn-i0 Name of company: Pepsi Name of product or service: Pepsub Type of product or service: Soda Type of ad: TV commercial Possible markets (intended audience): meddle ages

Watch the commercial : 

Watch the commercial

Analysis and comments : 

Analysis and comments Message: When you are stressed, you drink a Pepsi to relax. Advertising strategies: The strategies used are Exemplary Story and Parody. The advertisement makes a parody using the T.V. show “MacGyver.”

MacGyver video : 

MacGyver video

Successful Ad? : 

Successful Ad? Locally: Yes. Everyone enjoys a refreshing drink under a stressful situation. Globally: No. MacGayver is not famous in every country. He is more famous in the US.

Conclusion : 

Conclusion Having a Pepsi will relax you and refresh your thirst when you are in a stressful situation.