UK Smartphone App Market Overview

UK Smartphone App Market Overview:

UK Smartphone App Market Overview Smartphone App Market Monitor March 2011 For moredetailspleasevisit : http://www.research2guidance.com/shop/index.php/uk-app-market-monitor

Contents:

Contents Smartphone Market 2010 UK smartphone app market monitor UK population, number of mobile susbcribers, mobile penetration (2007 Q4 – 2010 Q4 quarterly) UK smartphone penetration estimates (6 different sources, year 2008-2010) Number of smartphones in UK, smartphone penetration (2007 Q4 – 2010 Q4 quarterly) UK Smartphone OS shares by ownership and activity Top smartphone manufactuers in UK, Top 10 smart devices in UK (by activity) Smartphone app revenue and user base globally and in UK Overview of UK smartphone market Smartphone User Demographics UK smartphone users by gender UK smartphone users by age (abs. number of devices 2009-2010) UK smartphone and iPhone penetration by age and gender (Jan 2010, Nov 2010) Smartphone User Habits Share of UK mobile/featurephone/smartphone users who use downloaded applications Average number of apps downloaded and used on smartphone Amount paid for an app by an average user Most popular app categories in UK ( Share of active smartphone users, that use an app from a category at least once a day) Mobile Internet Mobile internet users by age (2010) Share of UK mobile users accessing mobile internet

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Symbian has largest share of UK devices, but their users are among the least active:

Symbian has largest share of UK devices, but their users are among the least active Sources : comScore Mobile Benchmark Data for the European Market 2007-2010 ( Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); AdMob Mobile Metrics Report, May 2010 (count of ad requests on mobile web and in smartphone applications); inMobi A Global View of Mobile Advertising, July 2010 Report (count of web and in-app ad impressions); GlobalStats StatCounter web analytics service (Tracking code, installed on more than 3 million sites globally, tracks users activity based on website views). . UK smartphone OS shares by ownership and activity Ownership: … Activity: … Comments Ownership Activity/ traffic Smartphone market Preview Please purchase for full content

The addressable market for smartphone application developers in UK will reach a substantial size in 2010 :

The addressable market for smartphone application developers in UK will reach a substantial size in 2010 UK Mobile subscribers 2010 ( EoY ) UK App market metrics 2010 Downloads EoY XX m Paid downloads EoY XX m App revenue* EoY  XX m Average app price £ XX Average customer expenditure £ XX Average customertotal downloads XX Average customer paid downloads XX XXm Smartphone market Preview Please purchase for full content

Average UK smartphone user is around XX years old:

Average UK smartphone user is around XX years old Sources : [1] comScore Mobile Benchmark Data for the European Market 2007-2010 ( Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [ 2] mobileSQUARED , Mobile Market Trends: UK 2010 Number UK Smartphone users by age (in millions) Smartphone user profile Preview Please purchase for full content

There are around XX million smartphone users in UK who use downloaded apps:

There are around XX million smartphone users in UK who use downloaded apps Sources : [1] comScore Mobile Benchmark Data for the European Market 2007-2010 ( Survey of mobile subscribers in UK (up to 15,588 respondents). Data based on three-month moving average); [ 2] The Nielsen Company , The Connected Devices Playbook , August 2010 ( n=5,000) Share of UK mobile subscribers who used a downloaded application Translates to XX million smartphone users and XX million feature phone users w ho download apps Smartphone user profile Preview Please purchase for full content

Average UK smartphone user has downloaded XX applications but frequently uses only X of them:

Average UK smartphone user has downloaded XX applications but frequently uses only X of them Source : GfK NOP June 2010 (Online survey of 1,108 UK smart phone users). Average number of apps downloaded and used on smartphone Respondents earning more than £ XXk download XX apps daily. XX year old smartphone owners use XX apps daily Smartphone user profile Preview Please purchase for full content

XX% of UK smartphone users have spent more than £XX for single app at least once in the past:

XX% of UK smartphone users have spent more than £XX for single app at least once in the past Source : GfK NOP June 2010 (Online survey of 1,108 UK smart phone users). Amount paid for an app by an average user Smartphone user profile Preview Please purchase for full content

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