Manage Your Online Reputation in Google Search Results

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A lot of people believe that this is mainly about getting rid of negative content (such as in the UC Davis example) or pushing negative references lower while improving the rankings of positive material residing on your website. However, if you choose to manage your online reputation in Google, it goes beyond taking away negatives.

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Experts Guide: Manage Your Online Reputation in Google Search Results :

Experts Guide : Manage Your Online Reputation in Google Search Results Reputation Planners

Introduction:

Introduction Supervision of your online reputation in a search engine is not something you can leave to chance UC Davis, part of California University shared an example of situations that took place: the school was  reportedly forced to spend $175,000  in order to clean up negative references that appeared online after the incident – student protesters were sprayed with pepper spray by campus police.

Online Reputation Management Practice – It Goes a Long Way!:

Online Reputation Management Practice – It Goes a Long Way! A lot of people believe that this is mainly about getting rid of negative content (such as in the UC Davis example) or pushing negative references lower while improving the rankings of positive material residing on your website. However, if you choose to  manage your online reputation  in  Google , it goes beyond taking away negatives.

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The practice ensures the information people are seeing about you are precise, up-to-date and consistent across all regions and countries . Most importantly, you will keep on finding ways of improving search results in order to ensure the information appearing is engaging and shades a more desirable picture So, here are the four  online reputation management tips . Recommended to consider before you start to manage your online reputation in Google:

#1 SERP Appearing To Potential Customers – Your Online Information :

#1 SERP Appearing To Potential Customers – Your Online Information Conduct an audit to analyses the appearing information associated with your brand keywords on Google and other search engines. Elements include universal search integration (news, images, videos, etc.) twitter posts, knowledge graph, paid search results and much more Make sure to analyze search results based on region, country, and device because all of these throw up different results. .

#2 Other Elements Appearing For Your Brand – Your Social Channels:

#2 Other Elements Appearing For Your Brand – Your Social Channels You definitely own or have control over your website, your company blog, industry profiles, social profiles and YouTube page. All these find their way into search results pages, so it’s important to post stock carefully -whatever they are ! Further, you need to make sure that everything on the pages you own or can control is on message. Do you’ve up-to-date content? Does it reflect a positive image of your company in front of target audiences? Whatever you are saying is consistent across all the different elements – including images, videos, and online slide presentations.

#3 Visibility of Elements in the SERPs – You Own or Can Control :

#3 Visibility of Elements in the SERPs – You Own or Can Control In order to know;  how to do online reputation management  and control higher up the search ranking pages so they are visible for brand searches, it is essential to consult expert  online presence management services . This huge subject usually falls under the remit of your SEO consultant. It ensures the technical optimization of your web pages and properties. Other areas like site speed, load time, site structure, internal linking impacts the domain performance in search results.

#4 Influence of Elements – You Don’t Own and Control:

#4 Influence of Elements – You Don’t Own and Control A lot of times, search engine display results associated with your brand that you don’t own or not directly control by you. This includes sites that mention your company ranging from competitors to partners, industry publications, blogs and online forums and review sites . In such a case, you can consider contacting the website owner or author and asking them to correct it. On the other hand, if there is a negative forum or social media post, you can respond to it.

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Coming back to the searches rather than organic links, there are things you can influence with. Examples include :- Video Results:  YouTube integrated a lot of video results in the SERPs . Image Results:  Optimize image assets on your website and social channels, including brand search terms in captions, ALT text and descriptions to increase their chances of appearing in image results. News Results:  Consult media specialist that manages the flow of company news to target media and influence your news results when people search for your brand. Knowledge Graph:  The Knowledge Graph is incredibly important. It takes information from a brand’s website, social channels, Google My Business account, etc. Therefore, make sure your logos, images, contact details, social profiles etc., are all correct and up-to-date . Site Links:  Google sometimes considers the links of important pages to your brand’s website underneath the main organic blue link. You can include site links to pages you want to target and show to a customer, creating an XML sitemap and using anchor text and ALT text.

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