The Future of Mobile Marketing

The Future of Mobile Marketing: 

The Future of Mobile Marketing A Presentation B y: Juan Grillo Marketing Ninja Tatiana Mendoza Renan Peralta Mario Perla

PowerPoint Presentation: 

Location-Based Marketing (LBM)

What is Location-Based Marketing?: 

What is Location-Based Marketing? Location-Based Marketing uses global positioning technology. Location-based marketing adapts to particular traits of customers. Location Based Services offered by some cell phone networks as custom marketing.

Facts about Location-Based Marketing: 

Facts about Location-Based Marketing When location-based marketing is effective, the results themselves drive adoption. Location-based marketing gives the businesses that use it a great deal of flexibility. The future of location-based marketing will take the concept beyond tech-savvy early adopters and integrate it into the behavior of mainstream consumers. The proliferation of smart-phones has increased the potential for location-based marketing.

Why is Location-Based Marketing on the rise?: 

Why is Location-Based Marketing on the rise ?

Benefits of Location Based Marketing Include:: 

Benefits of Location Based Marketing Include: A captured target. Increased Impulse buying. Development of one-to-one relationship marketing. Direct marketing spending effectiveness. Psychological Nurturing. Increased return on investment.

Mobile Payments: 

Mobile Payments

Near Field Communication (NFC): 

Near Field Communication (NFC) NFC works by equipping an electronic device with a short distance radio transceiver, which exchanges information with a point-of-sale (POS) terminal for instant payments. Your mobile device will have a direct connection with your bank or credit card account, from which the purchase will be debited in real time.

The Digital Wallet: 

The Digital Wallet

How a Digital Wallet Works: 

How a Digital Wallet Works Users create a digital wallet account with a provider. Add credit card numbers and checking accounts to the digital wallet. Can also add loyalty points and reward cards from vendors. Seamless, one-click-payment experience. “Wallet in the Cloud.”

Digital Wallet Example: 

Digital Wallet Example You are shopping online through your computer or mobile device. There will be a button during checkout to make a one-click payment using your digital wallet provider. Payment will be debited from the account that offers the biggest discount or loyalty point bonus. For instance, your Visa credit card may offer 5% cash back for purchases made at bestbuy.com.

PowerPoint Presentation: 

Mobile Platform Optimization Mobile Applications Mobile Website

Video presentations: 

Video presentations Knovio which is just being introduced, is a new simple , easy-to-use Internet service for creating and sharing online video presentations. “Knovio is the marriage of two of the most important communications media in business: the business presentation and online video,” noted Michael Kolowich, Knovio founder and CEO. “Our team has created a very simple way to pitch ideas, explain concepts, share knowledge and sell products—putting a new face on business communications.”

Video conferencing: 

Video conferencing Vidyo is one of many companies that specializes in high-quality video conferencing technology. They are an example of companies bringing video conferencing to mobile devices, including tablets and smartphones . Similar to Skype, Vidyo offers a technology that allows people to connect with each other over the web via video conferencing.

Video advertising: 

Video advertising Since the advent of video streaming platforms such as YouTube and Daily Motion and other mobile video on demand websites, this has allowed for a lot of video advertising to take place. More recently a lot of websites have taken up the option of embedding ads into their video or mobile phone app, so that it pops up at some point during the video but doesn’t disrupt their viewing.

PowerPoint Presentation: 

What’s the difference? Mobile application (apps) Downloaded by users Free, Paid, or Hybrid Can store personal preferences Leverage device’s capabilities Works on different platforms Mobile website Available to all Consolidated website Requires Internet connection More cost effective

PowerPoint Presentation: 

Which is Better? It depends… What works better for the organization? Target audience? Functionality desired?

PowerPoint Presentation: 

Mobile Apps vs. Web Consumption

PowerPoint Presentation: 

Mobile Apps vs. Web Consumption

PowerPoint Presentation: 

Mobile Apps

PowerPoint Presentation: 

Recommendations Use both mobile applications and mobile sites. Dependent on an organization’s budget and timeline. Create content that addresses a need. User friendly interfaces. Leverage device capabilities.

Mobile Devices: 

Mobile Devices

Mobile Devices: 

Mobile Devices As mobile devices continue to advance and introduce new features for users, the opportunities for mobile marketers will greatly expand. Technologies already present, or currently being introduced to the market are already re-shaping the landscape of mobile advertising.

Image Recognition: 

Image Recognition

Image Recognition: 

Image Recognition Currently, the majority of mobile devices are equipped with some sort of digital camera for snapping pictures. These cameras have been continuously improving in resolution, image quality and functionality. Many current devices are able to snap a picture of a bar-code or QR code and decipher the message, content or shortcut embedded in the code. Augmented Reality and Facial Recognition are among the future technologies that mobile devices will take advantage of through the use of their equipped digital cameras.

Augmented Reality: 

Augmented Reality

Augmented Reality: 

Augmented Reality With devices and applications taking advantage of Augmented Reality, consumers and marketers will be able to embed locations with much more information than currently “meets the eye.” A user will be able to scan their surroundings with the “electronic eye” equipped in their mobile device and gather digital information about the targeted location. Marketers will be able to insert digital offers and advertisements into specific locations with the use of Augmented Reality.

Facial Recognition: 

Facial Recognition Facial recognition will introduce new and exciting possibilities to both users and marketers. Users will be able to keep their mobile devices more secure by limiting who can access their device and which features they can use. Marketers may be able to derive more information about their consumers and target advertising more accurately through facial recognition, but the legal and privacy concerns of such technology are yet to be explored.

Future Mobile Devices: 

Future Mobile Devices

Future Mobile Devices: 

Future Mobile Devices It is difficult to ascertain exactly which technologies or features future devices will include. However, there is greater consensus for certain features or technologies over others. There is a tendency among current prototypes towards ergonomic designs that adapt more closely to the shape of the human body, considering the ever-increasing role mobile devices play in our daily lives.

Ergonomic Designs: 

Ergonomic Designs The Nokia Morph is a mobile phone prototype in which carbon nanotubes in the devices material allow for the device to change shapes according to the users needs or preference. The device may be able to “morph” from the shape of a bracelet to that of a headset or a display screen depending on the user’s needs.

Lighter, Slimmer Designs: 

Lighter, Slimmer Designs There are industry rumors that prototypes under research by Apple for their future iPhones or mobile devices will be light, see-through devices made of fiberglass.

More Sensors: 

More Sensors Future devices are likely to be equipped with more sensors than current devices for greater functionality. Air and barometric pressure sensors will provide users and marketers with more information about the individual’s weather conditions. Personal health sensors will allow users to keep better track of their health, which will allow marketers to further target offers to the needs of the individual.

Laser Projection: 

Laser Projection Laser technology will allow small devices to make large, 3D projections, and escape the display limitations of a small handheld device. These projections can interact with users by assuming the functions of current products, such as keyboards.

Mobile Social Networking: 

Mobile Social Networking

Mobile Social Networking: 

Mobile Social Networking Social media goes mobile Making use of the growing utilization of hand-held devices and smart phones by people in a variety of businesses. Social media will need to soon adapt itself towards the mobile globe, otherwise face the situation to grow to be obsolete.

Mobile Social Networking: 

Mobile Social Networking People are using their mobile devices to access social networks more than ever. 73% of mobile phone users in the United States use their phones to engage social networking sites on a daily basis.

Mobile Social Networking: 

Mobile Social Networking

Mobile Social Networking: 

Mobile Social Networking

Mobile Social Networking: 

Mobile Social Networking In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. Social networking is commonly thought of as something for “the kids,” but the 35-54 age group had more active mobile social networkers than any other group.

Mobile Social Networking: 

Mobile Social Networking

Mobile Social Networking: 

Mobile Social Networking

Mobile Media Networking: 

Mobile Media Networking Many users in the developing world do not have access to PC but have mobile phones and hence can use only mobile social networking. My Gamma, a social network run by the Buzz City has over 3 million in Asia and Africa. These 3 million people have mobiles as the only way to get on to the internet.

Mobile Social Networking: 

Mobile Social Networking

Mobile Social Marketing: 

Mobile Social Marketing Mobile is a ubiquitous personal device and is the best medium of access for social networking. The updates can be sent and received on the go. It provides richer social interaction

Mobile Social Networking: 

Mobile Social Networking Mobile social networking is on the rise. As of August 2011, the number of people who accessed Facebook, LinkedIn, and Twitter via mobile devices grew 50%, 69%, and 75%, respectively, over the same period of a year.

Mobile Social Marketing: 

Mobile Social Marketing

The future of mobile marketing: 

The future of mobile marketing With all of the above being said the future of mobile marketing is on the rise. With all the advancements and capabilities to come, more and more people will be affected by mobile marketing. The key trends, mobile options, video capabilities, and social networks are growing at a quicker pace than ever before. The mobile market is going to explode!

Works cited: 

Works cited Costa , R. (2011, March). How to Use Video Marekting . Retrieved from CerTex: www.certex.com/how-to-use-video-marketing-to-increase-your-mobile-marketing-conversion-rates / Platform, V. a. (2008, May). Velti and Vantrix make Video Advertising Available on Mobile Devices . Retrieved from Velti : www.velti.com Roa , L. (2010, September). Tech Crunch . Retrieved from Vidyo Future of Advertising: http://techcrunch.com/2010/09/03/vidyo-bets-on-the-ipad-and-iphone-for-the-future-of-video-conferencing / Team, O. P. (2011, November). The Rise of Mobile Video Advertising . Retrieved from Opportunities Planet: www.opportunitiesplanet.com/... marketing/mobile-video-advertising Web, P. (2011, November). Introducing Knovio:Tool for Video Presentations . Retrieved from Knovio : http:// news.yahoo.com/introducing-knovio-free-online-tool-video-presentations-140052596.html

Works cited: 

Works cited Chaunan , K. (2011, May 01). Future Smartphones . Retrieved from GET THE THINGS FOR FREE: FUTURE SMARTPHONES Norris, M. (2009, December 01). Gadgetseria . Retrieved from The future smartphone?MID : The T-Glove: http://gadgetsteria.com/2009/12/01/the-future-smarthphonemid-the-t-glove / Parr, B. (2011, July 08). The Future of Mobile Payments [INFOGRAPHIC] . Retrieved from Mashable Tech: http://mashable.com/2011/07/08/the-future-of-mobile-payments-infographic / Rao , L. (2011, August 07). How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More . Retrieved from TechCrunch : http://techcrunch.com/2011/08/07/how-visa-plans-to-dominate-mobile-payments-create-the-digital-wallet-and-more / Sterling, B. (2011, aPRIL 25). Augmented Reality: Ben Butchart , ‘Augmented Reality for Smartphones’ . Retrieved from WIRED: http://www.wired.com/beyond_the_beyond/2011/04/augmented-reality-ben-butchart-augmented-reality-for-smartphones /

Works cited: 

Works cited Human Service Solutions . (2000-2011). Retrieved November 27th, 2011, from Mobile Website vs. Mobile App: http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps / Newark-French, C. (2011, June 20th). Mobile Apps put the Web in the Rearview Mirror . Retrieved November 27th, 2011, from Flurry Blog: http:// blog.flurry.com/bid/63907/Mobile-Apps-Put-the-Web-in-Their-Rear-view-Mirror Perez, S. (2010, February 20th). The Truth about Mobile Application Stores . Retrieved November 27th, 2011, from Read Write Web: http:// www.readwriteweb.com/archives/the_truth_about_mobile_application_stores.php Raman, S. (2011, October 7th). Which Strategy is Best . Retrieved November 27th, 2011, from Fierce Mobile Content: http:// www.fiercemobilecontent.com/special-reports/mobile-web-vs-mobile-apps-which-should-i-choose

Works cited: 

Works cited Butcher, D. (2011, March 29th). Location-based marketing can increase average order value, frequency, loyalty . Retrieved November 27th, 2011, from Mobile Marketer: http:// www.mobilemarketer.com/cms/news/advertising/9540.html Fell, J. (2011, October 28th). Entrepreneur . Retrieved November 27th, 2011, from The Daily Dose: http:// www.entrepreneur.com/blog/220627 Orfao , T. (2011, July 19th). 8 Key Mobile Marketing Trends . Retrieved November 27th, 2011, from Hubspot Blog: http:// blog.hubspot.com/blog/tabid/6307/bid/20034/8-Key-Mobile-Marketing-Trends.aspx

Works cited: 

Works cited Mobile Social Networking . (2007, November). Retrieved November 27th, 2011, from Wikipedia: http:// en.wikipedia.org/wiki/Mobile_social_network Block, B. (2011, November 21st). Mobile Social Networking Audience . Retrieved November 27th, 2011, from ComScore : http:// www.comscore.com/Press_Events/Press_Releases/2011/11/Mobile_Social_Networking_Audience_Grew_44_Percent_Over_Past_Year_in_EU5 Hay, R. (2011, October 20th). Mobile Social Media Access Growing in Leaps and Bounds . Retrieved November 27th, 2011, from WindowsObserver.com: http://www.windowsobserver.com/2011/10/20/mobile-social-media-access-growing-in-leaps-and-bounds / Luttrell, M. (2011, October 21st). Mobile Social Networking: The Latest Explosion . Retrieved November 27th, 2011, from TG Daily: http:// www.tgdaily.com/mobility-brief/59186-mobile-social-networking-the-latest-explosion Meyer- Gossner , M. (2010, September 24th). The World is Mobile Social Networking . Retrieved November 27th, 2010, from The Strategy Web: http:// www.thestrategyweb.com/the-world-is-mobile-social-networking