RAISE Tradeshow follow up

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Trade Show Follow Up: 

Trade Show Follow Up Presented By: Chris Hamilton STAD Consulting Renee Hall Raise Marketing Inc.

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Agenda Follow up 1 Great Process to Get More Sales Do’s and Dont’s

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Follow Up Call or email Have more than one option Have an entry level and one other option Potentially make the back up educational Ask to add them to your monthly newsletter

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How to follow up

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Timing As soon as you can Do not wait any more than two weeks

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The Process

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The Stats 80% of leads are not followed up on 80% of leads are not ready to buy 80% of leads don`t buy until after the fifth contact

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The Math Start with 100 20% of 20% = 4 Less than five touches = 0.8

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Could be: Start with 100 80% of 80% = 64 FIVE + touches = 51.2

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So… Even if half of the leads where to potentially buy in the future, then you will have a 32X`s greater chance of getting business!

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The Process Email Campaign 4, 14, 30 and 30 repeat Segment Track See the links they click on

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Email Campaign Add names to the email service Craft a follow up letter Send the letter Track the clicks Create follow up emails Track and follow

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See Who Opened:

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See How May Opens:

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What They Clicked:

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Follow Up See who clicked How much they clicked See what they clicked Build a plan of attach Get the business!!!

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Email Services Awebber Constant Contact Vertical Response MailChimp

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Do’s & Dont’s

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Do’s Follow up Have a call to action Have an offer Don’t want to buy??? Get their permission to add to newsletter Don’t have permission to email? Call and ask Evaluate what worked and what didn’t

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Dont’s Don’t email if you don’t have permission Do NOT add to email newsletter if they didn’t give you permission Don’t wait too long Don’t forget to continue sending information

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One Last Trick…

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Offer Provide unique promotional offerings to giveaway at the tradeshow and create a memorable booth atmosphere Setup process Do lead nurturing for you

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For upcoming Net Casts: http://www.raisemarketing.ca/webinars Email us to get updates of our weekly events Upcoming Net Casts

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How to Reach Us Renee Hall Renee.hall@raisemarketing.ca 403.270.7997 Chris Hamilton chris@SalesTipADay.com 403-775-6969 Ext. 1