logging in or signing up Jeffrey Gitomer Little Book Of Leadership Extra Web Cast refreshedit Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 65 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: May 18, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Jeffrey Gitomer’s Little Book Of Leadership Extra: Jeffrey Gitomer’s Little Book Of Leadership Extra Tactics to Attract Qualified Sales Leads Presented By: Chris Hamilton Sales Tip A Day www.SalesTipADay.com Kersten Kloss Refreshed IT www.RefreshedIT.comAgenda: Agenda Online Offline - Real World Tactics that can be used with your strategiesDisclaimer: Disclaimer This is not a “how to” presentation but instead a “Possibilities” presentation Not every thing - but a starting point Not everything here works for everyonePurpose: Purpose Find Sales Leads Generate Sales LeadsOnline: OnlineGoogle: Google 71% of all searches 40% are Local 89% on the 1st page 80% of all Google users do local searches You Tube is 5 th most visited site and 2 nd most visited social networking siteGoogle Statistics: Google Statistics In 40% of searches a location is used 82% of people using a location in their phrase are in buy mode & either: Browse the site Contact the business Or Leave 33 people out of 100 will buy a product or service like yours if you are found on GoogleGoogle Places: Google Places Internet Yellow Pages Potential 1st page ranking Targeted Local Results Emphasis for Google Claim your listing today Several key things need to be done to your listingGoogle Merchant: Google Merchant Sell Stuff online? Have a retail location? Great way to get high rankings Now adding location results with quantities - Want it now!Google Alerts: Google AlertsYou Tube: You Tube 2nd largest search engine Multiple dips - blog etc. Keep video to 2 to 3 minutes Keyword target Location target 53X more effective “How To” works wellOnline Video: Online Video Currently 69% By 2013 - 90% 80% vs. 10%/20% Not the wave of the future - It’s the here and now! Don’t wait to startExecutives Online: Executives Online Frequency which US Executives view work related videos online Source: eMarketer.comBehaviour of Executives: Behaviour of Executives Source: eMarketer.com Behaviour of Executives after viewing online contentBlogs: Blogs Google loves fresh content Speak to your audience Should write at least weekly Industry thought leader Use other forms to engage - Twitter Facebook etc.Commenting on Blogs: Commenting on Blogs Great way to get noticed Do not be “salesy” Leave name and contact infoTwitter: Twitter Use it to help engage Push and pull Target on keywords/location Use to promote other areas - Blog, seminars eventsTwitter Advanced Search: Twitter Advanced SearchSocial Networks: Social Networks Facebook LinkedIn Flickr Connect and ShareSlideShare / Scrib’d: SlideShare / Scrib’d Upload Presentations Upload video (SlideShare) Include contact infoMobile Marketing: Mobile Marketing 97.2% of retailers do not use mobile coupons 89.3% of retailers do not promote sales or specials 27% of Americans who receive alerts go on to buy Texts are viewed 70% to 100% Mobile coupons are redeemed at 10X’s the rate of normal couponsEmail Marketing: Email Marketing Use your existing clients Get new clients from website Targeted Continual marketingThe Math: The Math 100 visitors per day 2% sign up 6% uptake on offers Weekly newsletter or offer 453 sales leads per year! Image: jscreationzsHow to Capture Names: How to Capture Names Give something of value Top 10’s or lists Educational based Solve problems CouponsWOM: WOM Add This Tell a Friend Email linksSocial Netcasts: Social Netcasts Your own TV station Build Trust Webinars suck Add Social CRM Deeper visibilityWebsite Fixes - SEO: Website Fixes - SEO Simple to do Meta description acts as advertisement Titles & Keywords Analytics Flash is a killer New Content CONTACT FORM!!!!!!!Article Submission: Article Submission Written article that can be picked up Write a blog? Submit twice Articles get picked upEvent Listing: Event Listing Craigslist Kijiji LinkedIn Facebook EventBrite Your website - Blast to worldPress Releases: Press Releases Promote events, new products, services Free Get high search engine resultsYour Email: Your Email Add information in your signature line Promote products/services Entice people to take actionPurpose: Purpose Search results drive visitors Visitors become prospects Prospects become clientsReal World: Real WorldReferrals: Referrals Ask 40%+ vs. 2% 18% for 66% All built on trust Referral programs on Customer correspondenceNetworking: Networking Meetups Chamber Events Your own networking events Go where the clients areWrite a Book: Write a Book Lulu Small Inexpensive 100/100 $6.80/ea Be an industry leaderPublic Speaking: Public Speaking Lots of organizations are looking for speakers Free to paid Educational in natureYour Business Card: Your Business Card Are you using the back? Is your card unique Can you make it a coupon? A Loyalty Card?Your Voicemail: Your Voicemail Leave product information Entice people with offer Change frequently Image: Suat EmanSeminars: Seminars Hold a seminar Educate people Free or Paid Educational in natureCustomer Appreciate Event: Customer Appreciate Event Hold on a regular basis Make it fun Bring a friendTell Everyone You Know: Tell Everyone You Know Let people know what you do Get a 30 second pitch down Make it grab attention PracticeNews: News HARO Tv Radio Newspapers Have a storyThe Point: The Point This is a marathon, not a sprint!Final Thought: Go Where The Fish Are: Final Thought: Go Where The Fish Are Figure out your ideal client Go where they are Give them value Make them happy Keep them for lifeUpcoming Net Casts: Upcoming Net Casts For upcoming Net Casts: http://salestipaday.com/webinars/ or http://www.refreshedit.com/index.php/live Email us to get receive updates of our weekly eventsUpcoming: Upcoming Sales Boot Camp for Retail Sales Boot Camp for Online Contact Chris to be included Chris@SalesTipADay.comHow to Reach Us:: How to Reach Us: Kersten: kersten@RefreshedIT.com 403-775-6969 Ext. 2 Chris: chris@SalesTipADay.com 403-775-6969 Ext. 1 You do not have the permission to view this presentation. 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Jeffrey Gitomer Little Book Of Leadership Extra Web Cast refreshedit Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 65 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: May 18, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Jeffrey Gitomer’s Little Book Of Leadership Extra: Jeffrey Gitomer’s Little Book Of Leadership Extra Tactics to Attract Qualified Sales Leads Presented By: Chris Hamilton Sales Tip A Day www.SalesTipADay.com Kersten Kloss Refreshed IT www.RefreshedIT.comAgenda: Agenda Online Offline - Real World Tactics that can be used with your strategiesDisclaimer: Disclaimer This is not a “how to” presentation but instead a “Possibilities” presentation Not every thing - but a starting point Not everything here works for everyonePurpose: Purpose Find Sales Leads Generate Sales LeadsOnline: OnlineGoogle: Google 71% of all searches 40% are Local 89% on the 1st page 80% of all Google users do local searches You Tube is 5 th most visited site and 2 nd most visited social networking siteGoogle Statistics: Google Statistics In 40% of searches a location is used 82% of people using a location in their phrase are in buy mode & either: Browse the site Contact the business Or Leave 33 people out of 100 will buy a product or service like yours if you are found on GoogleGoogle Places: Google Places Internet Yellow Pages Potential 1st page ranking Targeted Local Results Emphasis for Google Claim your listing today Several key things need to be done to your listingGoogle Merchant: Google Merchant Sell Stuff online? Have a retail location? Great way to get high rankings Now adding location results with quantities - Want it now!Google Alerts: Google AlertsYou Tube: You Tube 2nd largest search engine Multiple dips - blog etc. Keep video to 2 to 3 minutes Keyword target Location target 53X more effective “How To” works wellOnline Video: Online Video Currently 69% By 2013 - 90% 80% vs. 10%/20% Not the wave of the future - It’s the here and now! Don’t wait to startExecutives Online: Executives Online Frequency which US Executives view work related videos online Source: eMarketer.comBehaviour of Executives: Behaviour of Executives Source: eMarketer.com Behaviour of Executives after viewing online contentBlogs: Blogs Google loves fresh content Speak to your audience Should write at least weekly Industry thought leader Use other forms to engage - Twitter Facebook etc.Commenting on Blogs: Commenting on Blogs Great way to get noticed Do not be “salesy” Leave name and contact infoTwitter: Twitter Use it to help engage Push and pull Target on keywords/location Use to promote other areas - Blog, seminars eventsTwitter Advanced Search: Twitter Advanced SearchSocial Networks: Social Networks Facebook LinkedIn Flickr Connect and ShareSlideShare / Scrib’d: SlideShare / Scrib’d Upload Presentations Upload video (SlideShare) Include contact infoMobile Marketing: Mobile Marketing 97.2% of retailers do not use mobile coupons 89.3% of retailers do not promote sales or specials 27% of Americans who receive alerts go on to buy Texts are viewed 70% to 100% Mobile coupons are redeemed at 10X’s the rate of normal couponsEmail Marketing: Email Marketing Use your existing clients Get new clients from website Targeted Continual marketingThe Math: The Math 100 visitors per day 2% sign up 6% uptake on offers Weekly newsletter or offer 453 sales leads per year! Image: jscreationzsHow to Capture Names: How to Capture Names Give something of value Top 10’s or lists Educational based Solve problems CouponsWOM: WOM Add This Tell a Friend Email linksSocial Netcasts: Social Netcasts Your own TV station Build Trust Webinars suck Add Social CRM Deeper visibilityWebsite Fixes - SEO: Website Fixes - SEO Simple to do Meta description acts as advertisement Titles & Keywords Analytics Flash is a killer New Content CONTACT FORM!!!!!!!Article Submission: Article Submission Written article that can be picked up Write a blog? Submit twice Articles get picked upEvent Listing: Event Listing Craigslist Kijiji LinkedIn Facebook EventBrite Your website - Blast to worldPress Releases: Press Releases Promote events, new products, services Free Get high search engine resultsYour Email: Your Email Add information in your signature line Promote products/services Entice people to take actionPurpose: Purpose Search results drive visitors Visitors become prospects Prospects become clientsReal World: Real WorldReferrals: Referrals Ask 40%+ vs. 2% 18% for 66% All built on trust Referral programs on Customer correspondenceNetworking: Networking Meetups Chamber Events Your own networking events Go where the clients areWrite a Book: Write a Book Lulu Small Inexpensive 100/100 $6.80/ea Be an industry leaderPublic Speaking: Public Speaking Lots of organizations are looking for speakers Free to paid Educational in natureYour Business Card: Your Business Card Are you using the back? Is your card unique Can you make it a coupon? A Loyalty Card?Your Voicemail: Your Voicemail Leave product information Entice people with offer Change frequently Image: Suat EmanSeminars: Seminars Hold a seminar Educate people Free or Paid Educational in natureCustomer Appreciate Event: Customer Appreciate Event Hold on a regular basis Make it fun Bring a friendTell Everyone You Know: Tell Everyone You Know Let people know what you do Get a 30 second pitch down Make it grab attention PracticeNews: News HARO Tv Radio Newspapers Have a storyThe Point: The Point This is a marathon, not a sprint!Final Thought: Go Where The Fish Are: Final Thought: Go Where The Fish Are Figure out your ideal client Go where they are Give them value Make them happy Keep them for lifeUpcoming Net Casts: Upcoming Net Casts For upcoming Net Casts: http://salestipaday.com/webinars/ or http://www.refreshedit.com/index.php/live Email us to get receive updates of our weekly eventsUpcoming: Upcoming Sales Boot Camp for Retail Sales Boot Camp for Online Contact Chris to be included Chris@SalesTipADay.comHow to Reach Us:: How to Reach Us: Kersten: kersten@RefreshedIT.com 403-775-6969 Ext. 2 Chris: chris@SalesTipADay.com 403-775-6969 Ext. 1