REACH CAD and REACH Fashion Studio

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REACH Cut Planner is the proven industry standard Cut Planning tool that uses techniques in combinatorial optimization and decision support to let you save significant quantities of fabric.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V Practical / Lab based Courses BFAD-351 Grading 50 3 hrs. BFAD-352 Textile Designing 50 3 hrs. BFAD-353 Color Texture 50 3 hrs. BFAD-354 Traditional Indian Embroideries 50 3 hrs. BFAD-355 CAD-II 50 3 hrs. TOTAL 550 Internal Assessment Code No. Subject Marks Time BFAD-301 World Costumes 120+30 3 hrs. BFAD-302 Retailing Fashion Promotion 120+30 3 hrs.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V WORLD COSTUMES THEORY Course Code: BFAD-301 Duration of exam: 3 hrs M.M.: 150 Theory Exam: 120 Int. Assesment: 30 • Examiner will set nine questions in all • All the questions will carry equal marks • Question No. 1 will be compulsory consisting of 5-10 short type questions and spread over the entire syllabus • The remaining eight questions will be set from unit 1 and 2 four questions from each unit • The candidates are required to attempt five questions. Q. No. 1 will be compulsory and remaining four questions will be attempted selecting two questions from each unit. • Practical examination will be conducted externally. Unit-I • To understand the characteristics of the costumes of various parts of the world like: Egypt Crete Greece Rome. • To study the changes happened in clothing style of 1. Ancient Egypt. 2. Germanic Pre-history easy times 3. Ancient Greece 4. Ancient Rome. 5. Byzantine – middle age. 6. Romanesque. 7. Gothic. Unit-II • Modern age:- 1. Renaissance - Renaissance fashion Spanish fashion. Netherlands fashion. • Recent Times:- 1. Neoclassicism - English fashion. Director Empire. Biederineier.

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2. Romanticism - Neo – Rococo. The Victorian Era. 3. Art Novean - Belle Époque. Reform - Art Novean. • Present Day :- 20 th century 1. The Twenties. 2. The Thirties. 3. The Forties. 4. The Fifties. 5. The sixties. 6. The seventies. 7. The eighties. 8. The nineties. • Theme Presentation. REFERENCES Text books: • Phyllis Tortora Keith Eu Bank. Survey of Historic costumes. • Laver James Thames and Hudson. Costume and Fashion-A Concise History 2002. • Payinne. History of Costume. • Cassin Scott Jack. The Illustrated Encyclopedia of Costume and Fashion from 1066 to Present. Brockhampton Press 1997. • Cuming Valerie and Ribeiro Aileen. The Visual History of Costume Batsford 2002. • Walter Huchinson. Costumes of World Vol. II.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V RETAILING AND FASHION PROMOTION THEORY Course Code: BFAD-302 Duration of exam: 3 hrs M.M.: 150 Theory Exam: 120 Int. Assesment: 30 • Examiner will set nine questions in all • All the questions will carry equal marks • Question No. 1 will be compulsory consisting of 5-10 short type questions and spread over the entire syllabus • The remaining eight questions will be set from unit 1 and 2 four questions from each unit • The candidates are required to attempt five questions. Q. No. 1 will be compulsory and remaining four questions will be attempted selecting two questions from each unit. Unit-I • Retailing 1. Introduction to fashion retailing:-fashion retailing in the past and its changing dimensions 2. Types of retailers and ownerships: - specialty stores department stores mass stores promotional stores multiple-unit store chain department store group retail organization small and large store discount retailing mail order houses. 3. Elements of retail mix 4. Retail strategies:- value directed retailing service oriented retailing unique merchandising shopping as entertainment main street retailing global expansion 5. Retail pricing:- role of price decision within marketing strategies external and internal factors influencing price decision main methods of setting prices pricing strategies for new products price changes. 6. Record keeping: - unit control inventory and physical control.

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Unit -II • Fashion promotion 1. Planning and direction 2. Fashion advertising :- kinds of advertising co-operative advertising scheduling and planning media 3. Publicity: - campaigning special events and fashion shows. • Visual merchandising 1. Store planning and design. 2. Windows interiors 3. Elements of visual merchandising. 4. Departments and evaluations. REFERENCES Text books: • • • • Frings Gini Stephens. Fashion: from concept to consumer. Pearson publication 6 th edition. • • • • Ellen diamond. Fashion retailing. Pearson publication 2 nd edition. KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V GRADING PRACTICAL Course Code: BFAD-351 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Pattern Grading Fundamentals: Introduction Pattern terminology Grading terminology Grade distribution • Grading on the Cartesian Graph: The Cartesian graph Cardinal points Pattern orientation developing grade rules. • Methods of grading: Manual machine and computer grading. • Grading for the Basic Pattern Blocks: Grading procedures bodice front bodice back with shoulder dart sleeve skirt front and back pant front and back • Grading various style patterns: Princess line bodice circular skirt full roll collar etc. • Grading with specification chart

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REFERENCES Text books: • Cooklin G. Pattern grading for women’s clothes. Blackwell Scientific Publications London • Price. J. Zamkoff B. Grading techniques for modern designs. Fairchild publications New York. • Scheier M. The ABC’s of grading. Bronville New York. • Goulbourn Margartha. “Introducing Pattern Cutting Grading and Modelling” Batsford Pub. UK. • Shoben Maartin. “Grading” Batsford Pub. UK. • Price Jeanneand Zamkoff Bernard. “Grading Techniques for Modren Design” Fair child Pub.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V TEXTILE DESIGNING PRACTICAL Course Code: BFAD-352 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Role of Textile Designer • Types of Printed textile Designs: Motifs styles and layouts one way two way four way and tossed. • Design development by manipulating motif and its components: Spot designs. Border designs all over designs and pallove designs. • Textile designs from different parts of the world: Indian oriental African American European Persian etc. • Stylization of motifs from nature floral animal marine etc. • Different layout techniques for repeats: for border patterns and all over patterns • Experiments with colour combinations and colour ways • Rendering techniques: Swatch collection and development of designs from swatches • Theme based design development: for men women’s and kid’s wear selection of motif arrangement of motifs swatch preparation and illustration of design on croque • Development of designs for block screen yarn dyed and jacquard designs REFERENCES Text books: • A handbook of Designers Mary Paul Yates .W.W.Norton and Co • African Printed Textile Designs. Diana V. Horne Stemmer House • Textiles: A Handbook for Designers. Mary Paul Yates. W.W Norton and Co.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V COLOUR TEXTURE PRACTICAL Course Code: BFAD-353 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Introduction :- Basic Rendering techniques 1. Patterns:- Stripes checks Prints texture. • Rendering material / texture:- 1. Denim 2. Felt 3. Gauze 4. Net 5. Velvet 6. Knits 7. Fur 8. Silk 9. Wool. • Rendering Garments 2D 3D :- 1. Garment details- gathers folds pleats tuks. 2. Draping garments 3. Women’s wear- Trousers Dress Salwar- kameez Coats Jackets Sari 4. Men’s wear- Shirt Trouser Coat blazer. 5. Children’s wear • Accessories :- To be prepared in collage form:- 1. Hats 2. Scarves 3. Bags 4. Belts 5. Shoes 6. Gloves 7. Sunglasses • Jewellery basic drawing rendering:- 1. Necklace 2. Ear rings 3. Nose ring 4. Armlet 5. Finger ring

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REFRENCES Text books: • Bina Abling Fashion Sketch Book Fairchild publications. • Seaman Julian. Foundation in Fashion Designing and Illustration BT Batsford. 2001. • Mary Ganthe. Fashion and Color Rock port publishers. • Sumathi G.J. Elements of Fashion and Apparel Design New age International. KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V TRADITIONAL INDIAN EMBROIDERIES PRACTICAL Course Code: BFAD-354 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Making samples of:- 1. Kantha of Bengal 2. Phulkari of Punjab 3. Kasuti of Karnataka 4. Kasida of Kashmir 5. Chamba Rumal of Himachal Pradesh 6. Chikankari zardozi of Uttar Pradresh 7. Sindhi and Abla Bhart of Gujarat 8. Appliqué work of Orissa 9. Manipuri Embroidery REFERENCES Text books: • Jasleen Dhamija. Hand Woven Fabrics of India. Mapin Publishing Pvt Ltd 1989. • Savitri Pandit. Indian Embroideries. • Kamala Devi Chattopadhyaya. Indian Embroideries. Wiley Eastern Ltd New Delhi 1977. • Barbara Snooke BT. Encyclopedia of Needle Work. Bate ford Ltd. Heartside Press. • Pevel. Learning to Embroideries. Publications INC New York.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-V CAD-II PRACTICAL Course Code: BFAD-355 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Design Repeat. • Fabric design. • Texture Mapping • Color ways color separation. • Weave. • Spec. Creation • Story Boards. REFERENCES • Tutorials on Reach Fashion Studio Reach CAD Reach Style Manager. • Beazley Alison and Bond Terry Computer Aided Design and Product Development Blackwell 2003.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI Practical / Lab based Courses BFAD-371 Surface Ornamentation 50 3 hrs. BFAD-372 Portfolio Development-1 50 3 hrs. BFAD-373 Accessory Designing 50 3 hrs. BFAD-374 Project Work 50 3 hrs. BFAD-375 CAD-III 50 3 hrs. TOTAL 700 Internal Assessment Code No. Subject Marks Time BFAD-321 Fashion Communication 120+30 3 hrs. BFAD-322 Entrepreneurship 120+30 3 hrs. BFAD-323 Apparel Production Technology-II 120+30 3 hrs.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI FASHION COMMUNICATION THEORY Course Code: BFAD-321 Duration of exam: 3 hrs M.M.: 150 Theory Exam: 120 Int. Assesment: 30 • Examiner will set nine questions in all • All the questions will carry equal marks • Question No. 1 will be compulsory consisting of 5-10 short type questions and spread over the entire syllabus • The remaining eight questions will be set from unit 1 and 2 four questions from each unit • The candidates are required to attempt five questions. Q.No. 1 will be compulsory and remaining four questions will be attempted selecting two questions from each unit. Unit- I • Understanding clothing:-Purpose of clothing. 1. Protection of clothing 2. Modesty 3. Attraction and communication. • Clothing culture communication men and women’s clothing role and status of clothing. • Consumer behavior:- 1. Factors influencing consumer buying behavior - age gender balance location work wealth consumer profile psychographic and motivation other psychological approaches. Unit-II • PR and its importance in fashion:- 1. Role of fashion PR 2. PR method for fashion 3. Event planning 4. Wardrobe consultation 5. Trend forecasting

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• Organization of fashion shows:- 1. Types of fashion shows 2. Check points for fashion shows 3. Fashion designers and their work 4. National and international. • PR in future. REFERENCES Text books: • Blythe Jim. Marketing Communication. Pearson education. 2000. • Boyd Jr Westfall Starch. Marketing Research. Text and cases. • Costabtino Maria. Fashion Marketing and PR. Bt B Atsford ltd.1998. • Koiter. Marketing Management. Pearson education. 2003. • Mike Easey. Fashion Marketing Blackwell Science. 2002. KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI ENTREPRENEURSHIP THEORY Course Code: BFAD-322 Duration of exam: 3 hrs M.M.: 150 Theory Exam: 120 Int. Assesment: 30 • Examiner will set nine questions in all • All the questions will carry equal marks • Question No. 1 will be compulsory consisting of 5-10 short type questions and spread over the entire syllabus • The remaining eight questions will be set from unit 1 and 2 four questions from each unit • The candidates are required to attempt five questions. Q.No. 1 will be compulsory and remaining four questions will be attempted selecting two questions from each unit.

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Unit-I • Introduction to entrepreneurship development and factors influencing entrepreneurship • Entrepreneurial environment and its analysis • Government policies for setting up new enterprises • Opportunities in services service industries commercial banks and financial institutions • Planning SSI 1. Planning: its importance types and steps of planning 2. Steps of planning SSI 3. Technical dimensions for setting up an enterprise Unit-II • Forms of business organizations 1. Forms of ownership 2. Sole proprietorship 3. Partnership 4. Co-operative society 5. Joint-stock company 6. Public and private limited companies • Problems of small industry 1. Power shortages 2. Project planning 3. Finance 4. Raw material 5. Production constraints 6. Regulations REFERENCES Text books: • Harward Business Review on Entrepreneurship. Harward Business school press. • Abrams Grant Pass. Entrepreneurship: Strategies Resources. 2 nd edition. Oregon: oasis press. • David H. Bangs. The Business Planning Guide. Upstar Publishing Company Chicago. • Marc J. Dollinger. Entrepreneurship: Strategies Resources. • Robert D. Hisrich Peters. Entrepreneurship. Tata-Mc Graw Hill.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI APPAREL PRODUCTION TECHNOLOGY-II THEORY Course Code: BFAD-323 Duration of exam: 3 hrs M.M.: 150 Theory Exam: 120 Int. Assesment: 30 • Examiner will set nine questions in all • All the questions will carry equal marks • Question No. 1 will be compulsory consisting of 5-10 short type questions and spread over the entire syllabus • The remaining eight questions will be set from unit 1 and 2 four questions from each unit • The candidates are required to attempt five questions. Q.No. 1 will be compulsory and remaining four questions will be attempted selecting two questions from each unit. Unit-I • Fusing technology:- 1. Support material their importance. 2. Base cloth 3. Coating system machinery and equipment 4. Quality control • Sewing technology:- 1. Components of sewing - stitches seams feed system threads ticket number. • Basic sewing machines: - general sewing over locking safety stitching blind stitching button holes bastacking button sewing special sewing machine. • Finishing and pressing process trimming finishing process. Unit-II • Production technology:- 1. Common characteristics of production systems. 2. Manual system. 3. Making through 4. Section or process system 5. Progressive bundle system 6. Mechanical transport system

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7. Selective conveyor belt system 8. Unit production system 9. Quick response system • Quality control from design dispatch:- 1. Introduction to quality control 2. Purpose 3. Quality definition 4. Sampling 5. Terms 6. Characteristics • Quality control department and its functions:- 1. Quality level 2. Quality specification 3. Tolerances 4. NACERAP 5. ISO 9000 and total quality management REFERENCES Text books: • Carr Latham IV ED.. Technology of Clothing Manufacture • Gerry Conklin II ED.. Introduction to Clothing Manufacture

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI SURFACE ORNAMENTATION PRACTICAL Course Code: BFAD-371 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Quilting Patch work: - Introduction tools material techniques and types of embroidery – Cut work Cross stitch couching Glass work drawn thread work. • Crochet: - Introduction tools material techniques and types – Single double circular making crochet samples. • Special techniques: - Smocking ribbon work beads and sequence work hand fabric painting nail weaving. • Developing one product based on techniques of Surface Ornamentation one or more. REFERENCES Text books: • Shallaja Naik. “Traditional Embroideries of India” APH Publishing Corporation NewDelhi. 1996. • Snook Barbra. “Creative Art of Embroidery” Numbley Pub. Group Ltd London 1972. • Mathew Anne. “Vouge Dictionary of Crochet Stitches” David and Charles London 1989. • Anand M. R. “Textiles and Embroideries of India” Marg Publications Bombay 1965.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI PORTFOLIO DEVELOPMENT-1 PRACTICAL Course Code: BFAD-372 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 Unit-I • Developing portfolio for mass production 1. Male – • Casual wear • Formal wear • Party wear • Sportswear • Power wear • Preparation of -spec sheet swatch sheet flat sketch sheet 2. Kids – • Casual wear • Formal wear • Party wear • Sportswear • Power wear • Preparation of -spec sheet swatch sheet flat sketch sheet Unit-II • Developing portfolio for High Fashion 1. Mood board preparation for male:- Preparation of Inspiration sheet Theme sheet Forecast color sheet Client profile sheet Design Preparation sheet construction of any one garment with spec sheet. 2. Mood board preparation for kids:- Preparation of Inspiration sheet Theme sheet Forecast color sheet Client profile sheet Design Preparation sheet construction of any one garment with spec sheet.

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REFERENCES Text books: • Bina Abling. Fashion Illustration. • Harold Carr. Fashion Design Product Development. • Marian L. Davis. Visual Design Dress. • Linda Tain. Portfolio Presentation for Fashion Designers 2 nd Edition. Magazines/ Journals: • Global Apparel • Image Business of Fashion. • INDIA Vogue/INTERNATIONAL VOGUE • Fashion ELLE • In touch with fashion • Hi-blitz • Moda • Glad rags • Brides Now

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI ACCESSORY DESIGNING PRACTICAL Course Code: BFAD-373 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • • • • Introduction to accessory design: - various types of shoes handbags hats and gloves etc. • • • • Collection of materials related to the accessories based on different themes: - tribal ethnic contemporary traditional and fusion file work with theory picture sample. • • • • Collection and presentation of materials related to the accessories based on different themes: - tribal ethnic contemporary traditional and fusion file work with articles. • • • • To create accessories from each theme head dress foot wears handbags jewelry belts gloves etc. REFERENCES Text books: • Jay Diamond Ellen Diamond. .Fashion Apparel and Accessories. • France Borel. The Splendor of Ethnic Jewelry. NJ Abram Inc New York. • Mookherjee Ajit. 5000 Designs and Motifs from India. Dover Publications Inc. 1996. • Judith Rasband. Strategies for Women. Delmar Publishers London. • Mc Jimsey and Harriet. Art and Clothing Selection. Iowa State University Press Jowa. • Jacob Solinger. Apparel Manufacturers Handbook.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI PROJECT WORK PRACTICAL Course Code: BFAD-374 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Visit to the Craft Mela/Handicraft Unit/Handicraft Cottage Industry. • Documentation of the Craft Mela/Handicraft Unit/Handicraft Cottage Industry. • Adaptation of traditional designs from craft items and modifying as per modern trends. • Development of any utility craft items. • Documentation and project proposal for developed utility craft item. • Presentation. REFERENCES Text books: • Douglas Bullis. Fashion Asia Thames and Hudson. 2000. • Polhemus Ted. Style Surfing What To Wear in 3 rd Millennium Thames and Hudson 1996. • Mookherjee Ajit. 5000 Designs and Motifs From India Dover Publications Inc. 1996. • Prakash K. Ideas – Rajasthan Folk Art English Edition 2003. • Walter Hutinson Costumes of the World.

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KURUKSHETRA UNIVERSITY KURUKSHETRA BACHELOR OF FASHION AND APPAREL DESIGN BFAD SEMESTER-VI CAD-III PRACTICAL Course Code: BFAD-375 Duration of exam: 3 hrs M.M.: 50 Practical Exam: 50 • Pattern Making. • Grading skirt trouser shirt girls top etc. • Marker Making 1. Marker making of one garment. 2. Marker making of various garments having same size. 3. Marker making of various garments of different sizes.

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