Youtube History - RMIT

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Added: October 28, 2009 This Presentation is Public 
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HERE IS A LIL HISTORY OF THE LEADING ONLINE VIDEO SHARING WEBSITE IN THE WORLD… :HERE IS A LIL HISTORY OF THE LEADING ONLINE VIDEO SHARING WEBSITE IN THE WORLD… QUITE IMPRESSIVE YO!!!


THE BRAINS BEHIND YOUTUBE!!! :CHAD HURLEY YOUTUBE WAS FOUNDED IN FEBRUARY 2005 BY: STEVE CHEN JAWED KARIM THE BRAINS BEHIND YOUTUBE!!!


CASH TIME!!! $$$ :CASH TIME!!! $$$ OFFICIALLY LAUNCHED JUST ONE MONTH LATER IN DECEMBER 2005 IN NOVEMBER 2005 YOUTUBE RECEIVED FUNDING FROM SEQUOIA CAPITAL


ME AT THE ZOO :THE FIRST VIDEO EVER UPLOADED IS CALLED “ME AT THE ZOO” IT IS A VIDEO OF JAWED KARIM AT THE SAN DIEGO ZOO, WHICH WAS SHOT BY YAKOV LAPITSKY ME AT THE ZOO


THE TAKEOVER! :THE TAKEOVER! IN NOVEMBER 2006, GOOGLE INC. PURCHASED YOUTUBE IN ONE OF THE MOST TALKED ABOUT ACQUISITIONS! ….$1.65 BILLION!!! BALLIN’!!!!!


PARTNERSHIPS DEALS! :PARTNERSHIPS DEALS! YOUTUBE STRUCK MANY PARTNERSHIP DEALS WITH CONTENT PROVIDERS SUCH AS: NBA CBS UNIVERSAL MUSIC GROUP WARNER MUSIC GROUP THE SUNDANCE CHANNEL


PARTNERS PROGRAM :IN MAY 2007 YOUTUBE ANNOUNCED THE ‘PARNERS PROGRAM’ IT IS A REVENUE SHARING ARRANGEMENT TO CUT IN SOME OF ITS BIGGEST PRO-AM PRODUCERS ON THE REVENUE GENERATED FROM THEIR VIDEOS PARTNERS PROGRAM


EXPANDING! :EXPANDING! JUNE 2007 YOUTUBE LAUNCHED LOCAL VERSIONS IN: ITALY JAPAN NETHERLANDS POLAND SPAIN THE U.K. IRELAND FRANCE BRAZIL


IN VIDEO ADVERTISING! :IN VIDEO ADVERTISING! IN AUGUST 2007 YOUTUBE INTRODUCED ‘IN VIDEO AD’S “IN VIDEO AD’S” ARE A SET OF FLASH OVERLAYS DISPLAYED IN THE LOWER PORTION OF VIDEOS ADVERTISERS AR CHARGED PER IMPRESSION AND THE RESULTING REVENUE WILL BE SHARED WITH THE CLIP CREATOR


COPYRIGHT PROTECTION! :COPYRIGHT PROTECTION! OCTOBER 2007 YOUTUBE ANNOUNCE “YOUTUBE VIDEO IDENTIFICATION” THIS WILL HELP COPYRIGHT HOLDERS IN PROTECTING THEIR CONTENT WITH THIS SERVICE COPYRIGHT HOLDERS UPLOAD FULL COPIES OF THEIR CONTENT TO THE SERVICE AND COMPLEX ALGORITHMS ARE APPLIED AGAINST YOUTUBE’S LIBRARY OF CLIPS TO SEE IF ANY MATCH THE UPLOADED CONTENT COPYRIGHT HOLDERS CAN THEN EITHER HAVE YOUTUBE REMOVE THE VIDEOS IN QUESTION OR ALLOW YOUTUBE TO SERVE ADVERTISING ALONG WITH THE CONTENT AND SPLIT THE RESULTING REVENUE


MILESTONES! :MILESTONES! DECEMBER 2008 YOUTUBE REACHED 1 MILLION VIEWERS OCTOBER 2009 YOUTUBE REACHED 1 BILLION VIEWS PER DAY


TENSION WITH WARNER! :TENSION WITH WARNER! DECEMBER 2008 RIGHTS TALKS BETWEEN YOUTUBE AND WARNER MUSIC GROUP BROKE DOWN AFTER THEY FAILED TO AGREE TO PAYMENT TERMS LEADING TO THOUSANDS OF WARNER’S VIDEOS BEING TAKEN DOWN


PROBLEM SOLVED! :OCTOBER 2009 YOUTUBE ANNOUNCED THAT WARNER VIDEOS WILL RETURN TO THE VIDEO SITE AFTER A NINE MONTH DISPUTE WARNER WILL NOW GET AN EVEN LARGER SHARE THAN BEFORE BECAUSE IT IS ALSO BEARING THE BURDEN OF SELLING ADS PROBLEM SOLVED!


ALL GOOD FOR YOUTUBE! :ALL GOOD FOR YOUTUBE! YOUTUBE NOW HAS PARTNERSHIPS WITH THE ALL 4 MAJOR RECORDING LABELS YOUTUBE GAINS BY ENSURING THAT VIEWERS WANTING WARNER MUSIC WILL HAVE A REASON TO VISIT THE SITE


THANKS TO THESE SITES! :THANKS TO THESE SITES! http://cdn.mikeabundo.com/wp-content/uploads/2007/01/chad-hurley.jpg http://www.ubergizmo.com/photos/2007/11/steve-chen.jpg http://upload.wikimedia.org/wikipedia/en/8/86/Jawed.jpg http://zelos.zeit.de/bilder/2006/43/leben/you-tube-410.jpg http://www.thomevincent.com/blog/images/epub/sequoia.gif http://www.thetechherald.com/media/images/200815/google_logo_5.jpg http://weblogs.baltimoresun.com/business/consuminginterests/blog/cash.gif http://travel.smart-guide.net/wp-content/uploads/2008/04/cash.jpg http://www.techcrunch.com/2009/10/09/youtubes-new-logo-shouts-from-the-rooftops-1-billion-views-per-day/ http://www.businessinsider.com/2008/12/youtube-hits-100-million-viewers-hulu-surges http://news.uk.msn.com/uk/article.aspx?cp-documentid=14933680 http://theunsignedguide.com/news/651/youtube-strikes-music-video-deal/ http://urbanchristiannews.com/ucn/images/800px-Warner_Music_Group_logo.jpg http://www.teehanlax.com/blog/wp-content/uploads/warner_youtube.jpg http://www.thetechherald.com/media/images/200813/SonyBMG_Logo_1.jpg http://www.wired.com/images_blogs/photos/uncategorized/2007/05/21/677pxemi_logosvg.png http://stan.uio.no/blog/isne/youtube_logo.jpg