AH Reputation Management Services

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Reputation Management Services

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Introduction How do we live our lives in a world where the Internet records everything and forgets nothing — where every online photo, status update, Twitter post and blog entry by and about us can be stored forever? http://www.nytimes.com/2010/07/25/magazine/25privacy-t2.html

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Online reputations are volatile because is is much easier for bad news or inaccurate information to spread and influence both new and traditional media channels. This can dramatically impact a company, brand or individual ’ s reputation. Online Reputations

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Strategy of Content Creation Using a strategy of content creation and connection we help our clients to weave the web they want.

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Digital Defense Is your digital presence strong enough to withstand a crisis? Are you telling your story on the first page of the search engine results? Are your credentials ranking in the search results? Are you leveraging New Media for your name, for your brand, for your company? What do people see on the first page of Google when they search for you? http://hbr.org/2010/12/reputation-warfare/ar/1

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6 Most people read and click on the first page of the search results in an F shaped pattern. Searcher behavior studies using eye tracking reveals a map of where people look on the Google search results page. The first ten results received 89.71% of all click-through traffic

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7 Monitor and Analyze what People see on the first two page of Search Search results are collected weekly. Each listing is scored for: Position Sentiment Ownership

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8 Compare and Track Progress Monitor Changes in: Sentiment % Position of Listings Change over time Search Results change as: Search Engines update News happens New chatter in social media

Reputation Management Three Strategies:

Reputation Management Three Strategies Management Manage the first page of search for brand keyword p hrases. Crisis Management Message from brand positioned at the top of critical search queries. Clutter Campaign Generate a diversity of results on the first page for a keyword phrase.

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Sample Project Timeline January February March April May June July August September October November December Name Space Benchmark Response Strategy Finalized Namespace Build Linking Plan Implementation Public Relations Content Web site updates to expand and strengthen online presence Weekly monitoring and reporting

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We Identify and Optimize your assets online. Monitoring To evaluate and measure the current search results and identify opportunities for improvement ; Strategy Includes defining achievable goals and objectives, as well as identifying the right assets and activities needed to achieve results ; Implementation We provide ongoing consultation and work with you to create assets that will achieve top rank in the search results ; Reporting We track progress against the goals. Search and Social Expertise

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BtoB and BtoC Search Engine Marketing Resource Website Analysis To evaluate and measure the current search results and identify opportunities for improvement ; Keyword Analysis Includes defining achievable goals and objectives, as well as identifying the right assets and activities needed to achieve results ; Competition Analysis We provide ongoing consultation and work with you to create assets that will achieve top rank in the search results ; Reporting We track progress against the goals. SEO and PPC Expertise

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A CEO with multiple negative stories online.A strategy for protecting his namespace and a plan for maintaining his reputation over time. A diversified portfolio representing his past accomplishments and positions, as well as his philanthropy and civic activities. Case Study Problem: Solution: Result:

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“ Google is not a search engine. Google is a reputation-management system. And that ’ s one of the most powerful reasons so many CEOs have become transparent: Online, your rep is quantifiable, findable, and totally unavoidable... once you know the new rules, you can use it to control your image in ways you never could before. ” Clive Thompson Wired Magazine

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Rebecca Bilbao is an experienced, international executive who for over 20 years has been helping companies with innovative solutions to fit their needs. She began her career at Apple Computer and has been in the tech industry her entire career most recently with Visible Technologies managing online reputation campaigns for a select list of Forbes and Fortune 100 clients. Rebecca Bilbao ’ s experience includes search engine optimization, search engine marketing, reputation management campaigns, crisis communications response as well as ongoing campaigns to build, monitor and manage digital brand presence. Rebecca Bilbao

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Contact rbilbao@abrahamharrison.com phone office: phone cell: +1 (202) 570 4878 +1 (425) 445 3925

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