Colour by admin riz

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complete color theory ppt presentations for download.

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PowerPoint Presentation:

INFORMATION

PowerPoint Presentation:

WORKING WITH COLOUR

PowerPoint Presentation:

If it was there would not be so many books about it or so many web sites devoted to the topic. This is not an easy topic! HELP is at hand. DON’T PANIC! NEXT SLIDE PLEASE

COLOUR THEORY:

COLOUR THEORY What we see What we see is called the GAMUT. This is the full Visible Gamut and is sometimes known as LAB.

COLOUR THEORY:

COLOUR THEORY Colour Spaces Devices are not able to use all the colours that we can see. You need to know that converting RBG to CMYK can lead to unexpected colour shifts. This is because the colours are from a smaller Gamut and are represented by dots in only the four process colours. How CMYK is put onto the paper.

COLOUR THEORY:

COLOUR THEORY Colour Mixing Systems ADDITIVE MIXING SUBTRACTIVE MIXING CMY RGB This is the way that colour is produced for Monitors , TVs, Projectors, Scanners and anything else that uses three colour (RGB) light. This is the way that colour is produced when light is reflected from the object. That is when a surface is coloured as in printing or any form of painting. There are two different systems as shown.

COLOUR THEORY:

COLOUR THEORY Properties of Colour HUE SATURATION TEMPERATURE BRIGHTNESS This is the name of the colour Also called Chroma or Intensity. This is the strength or purity of the hue. It is the absence of black, white or grey in the hue. This is the relative lightness or darkness of a colour. Adding white lightens and makes a TINT. Adding black darkens and makes a TONE. The terms WARM and COOL are applied to express what colours “feel” like. Warm colours come forward and cool colours go into the background. TEMPERATURE Warm Cool BRIGHTNESS Tint Tone Hue SATURATION Saturated HUE Warm Cool Warm Cool Red Yellow Blue

THE COLOUR WHEEL:

THE COLOUR WHEEL Subtractive Artists’ Primary Colours Primary Secondary Tertiary red yellow blue purple orange green

COLOUR MEANING:

COLOUR MEANING PRIMARY COLOURS. PASSION: LOVE: ENERGY: EXCITEMENT: HEAT: POWER. AGGRESSION: ANGER: REVOLUTION: IMMORALITY. It has very visible, which is why stop signs, stoplights, and fire equipment are usually painted red. Red brings objects to the foreground. In advertising, red is often used to evoke erotic feelings. Red is widely used to indicate danger. Light red represents joy, passion, sensitivity, and love. Pink signifies romance, love, and friendship and feminine qualities. Dark red is associated with willpower, rage, anger, leadership, courage, longing. Red is a very intense and is the most dominant colour. It raises blood pressure and stimulates the heart rate. Fire & Blood

COLOUR MEANING:

COLOUR MEANING PRIMARY COLOURS. WISDOM: OPTIMISM: JOY: IDEALISM: ENERGY JEALOUSY: COWARDICE: CAUTION Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Yellow to creates pleasant, cheerful feelings. Bright, pure yellow gets attention. Yellow is seen before other colours when placed against black. Yellow and Black are used for warnings. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy. Dull (dingy) yellow represents caution, decay, sickness, and jealousy. Light yellow is associated with intellect, freshness, and joy. Yellow is warming. It makes you cheerful, stimulates mental activity, generates muscle energy. When overused, yellow may have a disturbing effect and babies cry more in yellow rooms Sunshine

COLOUR MEANING:

COLOUR MEANING PRIMARY COLOURS. KNOWLEDGE: COOLNESS: PEACE: LOYALTY DEPRESSION: COLDNESS: DETACHMENT Blue is associated with depth and stability. Blue is a masculine colour. Dark blue is a preferred colour for corporate America. Blue sends objects to the background. Blue promotes products and services related to cleanliness Blue suggests precision when promoting high-tech products. Avoid using blue when promoting food. Blue with warm colours creates high-impact designs. Light blue is associated with health, healing, tranquility, softness. Dark blue represents knowledge, power, integrity, and seriousness. Blue has a calming effect on the mind and body. Blue slows human metabolism and suppresses appetite. Blue is strongly associated with tranquility and calmness. Sea & Sky

COLOUR MEANING:

COLOUR MEANING SECONDARY COLOURS. Plants & Nature FERTILITY: MONEY: NATURE: HEALING: HARMONY GREED: JELOUSY: ENVY: INEXPERIENCE Green is the most restful colour. Green has a strong attachment to safety. Green is often associated with medicine and health. Green is cool and sends objects to the background. Green promotes products and services related to health. Dark green is associated with ambition, greed, and jealousy. Yellow-green can indicate sickness, cowardice, discord, and jealousy. Aqua is associated with emotional healing and protection. Olive green is the traditional color of peace. Green is a calming, relaxing and refreshing colour. Green means GO.

COLOUR MEANING:

COLOUR MEANING SECONDARY COLOURS. LUXURY: WEALTH: WISDOM: MYSTICISM: NOBILITY EXCESS: EXAGGERATION: CRUELTY Purple combines stability of blue and the energy of red. Purple seems to be an artificial colour. Purple has a feminine and romantic quality. Purple can be used for promoting children’s products. Purple is useful for feminine design. Light purple evokes romantic and nostalgic feelings. Dark purple evokes gloom and sad feelings. It can cause frustration. Purple means rich. Royal & Rich

COLOUR MEANING:

COLOUR MEANING SECONDARY COLOURS. ENERGY: HEALTH: ACTIVITY: DETERMINATION CRASSNESS: LOUDNESS: TRENDINESS Orange combines energy of red and the happiness of yellow. Orange is associated with joy, sunshine and the tropics. Orange give a sensation of heat. Orange is highly visible. Orange can be used for promoting foods and toys. Orange highlights the most important parts of a design. Dark orange can mean deceit and distrust. Red-orange means desire, pleasure, domination, aggression. Orange increases oxygen supply to the brain. Orange stimulates mental activity. Orange stimulates the appetite. Autumn & Citrus

COLOUR MEANING:

COLOUR MEANING BLACK & WHITE BLACK POWER: AUTHORITY: ELEGANCE: MYSTERY FEAR: EVIL: MOURNING: SECRECY: HEAVINESS Black makes objects look smaller. Black makes other colours look brighter. Night & Death Light & Purity WHITE PERFECTION: VIRTUE: CLEANLINESS: TRUTH FRAGILITY: ISOLATION White is a perfectly balanced colour. White is so bright it can cause headaches.

SETTING UP COLOURS:

SETTING UP COLOURS CMYK and RGB Settings There are many sources for the information to produces specific colours on screen There are many books that explain about working with colour and they often have tables that give the specifications of colours. Digital Colour and Type by Rob Carter. ROTOVISION ISBN 2-88046-688-1 Colour Design Workbook by Morioka & Stone ROTOVISION ISBN 1-59253-192-X Colour Index by Jim Krause NORTH LIGHT BOOKS ISBN 0-71531-397-5

COLOUR PALETTES:

COLOUR PALETTES One source for the information about Graphics Matters is:- http://www.dynamicgraphics.com The site has lots of useful links for you to explore.

COLOUR PALETTES:

COLOUR PALETTES past articles from the magazine Available information There are many palettes available and they give Pantone, CMYK & RGB information including -

USING COLOUR PALETTES:

USING COLOUR PALETTES Examples of the use of creative and dynamic graphic designs are given. Explanations and discussion of the projects are provided by the designers and others involved in the project. “Those original Karim Rashid [packaging] designs were very inspirational for us,” says Tim Roper, CP+B executive vice president and creative director. “We immediately saw a company that wants to take some risks.”

USING COLOUR PALETTES:

“The idea of using colors as your palette that complement a pink grapefruit, or a cucumber, or lavender, or eucalyptus mint is very intentional and purposeful.” Background color for the the pink grapefruit execution was C0 M45 Y40 K0. Fonts maintaining the cool, clean tone in the booklets and website are Avenir Black, Avenir Roman, and Recycle. USING COLOUR PALETTES This is useful information for candidates as it shows them the way to justify the decisions that they are making.

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