AZIZ ULLAH

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AZIZ ULLAH 1431-112020 MBA (MARKETING) ABDUR REHMAN 1431-112005 MBA (MARKETING) :

AZIZ ULLAH 1431-112020 MBA (MARKETING) ABDUR REHMAN 1431-112005 MBA (MARKETING)

MILK COLLECTIOIN :

MILK COLLECTIOIN

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Pakistan is the world's fifth largest producer of milk, yet milk is very fragile in our hot climate, and distribution historically depended on a network of suppliers and middlemen. Without refrigeration, the milk arrived in towns already soured or adulterated with preservatives, such as vegetable oil or caustic soda. When Milk pack Ltd began operations, such was the state of affairs that though the milk was cleaned, pasteurized and sterilized at the Milk pack factory in Sheikhupura , its shelf-life in summer was, at most, four weeks. By contrast, in Europe, UHT milk had a shelf-life of six months. Something had to be done. Milk pack immediately took measures to improve milk quality and the collection system; when Nestlé entered in 1988, these efforts were stepped up.

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Milk pack set up reception centers with cooling facilities where farmers and dodhies , small-time milk merchants, could bring their wares. It was a simple solution, but difficult in practice: importing the stainless steel chilled containers required was prohibitively expensive. By 1988, the company purchased 120 tons of milk a day from 26,000 farmers. After acquiring a share in Milk pack Ltd in 1988, Nestlé immediately began investing in milk cooling tanks. Between 1988 and 1992, 100 milk tanks were installed. 1992 onwards, with full support from the Nestlé headquarters in Switzerland, reorganization of the milk collection operation and the provision of agricultural technical assistance became top priorities. The investment paid off. Within a decade, Nestlé's purchase of fresh milk had quadrupled, and the number of small farmers selling milk to Nestlé tripled

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5.2> Milk Collection System This is the  story of Nestlé's dairy products; from humble beginnings on tiny farms in Sheikhupura district, all the way to your table! Step 1 A small farmer in rural Sheikhupura district milks his buffalo twice a day and takes about 4 liters to one of Nestlé's 500 Village Milk Collection Centers.

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Step 2 At the Village Milk Collection Centre the farmer's milk is poured into aluminum churns. The agent checks the milk's freshness and purity, and enters the quantity into the farmer's logbook. He takes it to Nestlé's Secondary Reception and Cooling Stations, about 2-4 kilometers away. Step 3 The Secondary Reception Station has a large electrically powered cooling tank. A milk and the milk's acidity. Once satisfied, he takes the milk to the Main Reception and Cooling Stations inspector measures the fat content, the non-fat solids content,. Step 4 At the Main Reception and Cooling Stations the milk is poured into huge tanks and thoroughly checked for quality. The milk is then dispatched to the factories. Step 5 At the Sheikhupura and Kabirwala factories, the milk is processed and packed into the familiar Nestlé cartons you can find in your grocery store. It is checked for quality thrice before being released for sale. Some is processed into yogurt, powdered milk, or other dairy products.

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Our Factories

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Sheikhupura Factory

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Kabirwala Factory Islamabad Factory

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Human Resource

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The Human Resource department is dedicated to our employees, and ensures that we have all the right people with the right skills, in the right places at the right time. Understanding that our people are the bedrock of all our business strategies, it is our mandate to enhance their skills with cutting-edge training and provide them with world-standard facilities.

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Agri Services

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Nestlé has a long tradition of helping the farmers who provide our raw material. Nestlé Pakistan is committed to continuing this tradition; we consider it a way of engaging in a mutually profitable partnership with our suppliers. Thus, ever since we took over the milk collection system in 1992, our Agricultural Services have endeavoured to help the farmers of the milk district with their husbandry.

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Improving Feed Even before calling Nestlé in, Milkpak Ltd. had tried to ensure that milk cows were given fresh fodder during the summer.  Our teams are always prepared to offer practical advice. We have planted a variety of fodder crops, which we demonstrate to farmers on field days. We also provide training on best practices in animal husbandry.

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Story of a Small Farmer

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Asif Ikram is a typical small farmer. He owns two hectares of land and lives in a mud house in a village of 1800 people. He has electricity but no running water.

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