Conceptualization, Operationalization and Measurement:

Conceptualization, Operationalization and Measurement Concepts, Levels of Measurement, and Measurement Validity.

Aspects of Measurement Validity in Social Research :

Aspects of Measurement Validity in Social Research What is a Concept in sociological research ? Concept : 1. Mental Constructs , or images, developed to symbolize ideas, persons, things, or events. (symbolic interaction) 2. An Organized principle used to differentiate those classes of phenomena with common characteristics from other classes of phenomena. Are we measuring what we intend to measure ? OR , Are we measuring the correct Concept ?

Conceptualization:

Conceptualization In Deductive research , conceptualization helps to translate portions of an abstract theory into specific variables that can be used in testable hypotheses. In Inductive research , conceptualization is an important part of the process used to make sense of related observations. Conceptualization is the process of specifying what we mean by a term. ( A clear, verbal specification of your variable (concept) so that others know what it is and can place cognitive borders around it.

Conceptualization Continued…:

Conceptualization Continued… If we hypothesized that lower social status in college students directly correlates to an increase in deviant behavior , then what exactly is Deviant Behavior ? (The conceptual DV we are measuring) - Deviant Behavior as: Causing physical harm, Talking out loud in class, Underage Drinking, etc, etc.

The Multi-Dimensions of Conceptual Definitions:

The Multi-Dimensions of Conceptual Definitions What is a Table ? What is a Car ? What is Religiosity ? 1. Ideological Dimension 3. Ritualistic Dimension 2. Experiential Dimension 4. Consequential Dimension 5. Intellectual Dimension * What about VS BIG TALL

Concepts in Research:

Concepts in Research Conflicts in Measurement Validity 1. All concepts are Multi-Dimensional What do we mean by social status? Lets do a study to see if there is a Direct relationship between Social Status of parents and Deviant Behavior in college students. Social Status Power Privilege Prestige Indicators O E I G R E A B R Income Possessions, Fashion, Teeth, Self-Report, Jewelry, etc. Process of Conceptualization And Operation-alization

Operationalization:

Operationalization In Social Research, there are Operations of Measurement . Operation : A procedure for identifying or indicating the value of cases on a variable. (Instructions) Operationalization: The process of specifying the operations that will indicate the value of cases on a variable

Operationalization:

Operationalization The Measure (Or observation scheme) The Application Self administered questionnaire Male E-Mail Interview Face-to-face Phone Scoring/ Coding/ Scaling

Lets say we were to Operationalize the effects of “Sending Flowers and Get well cards” to a Patient, as a method of “Increasing Health.”:

Lets say we were to Operationalize the effects of “Sending Flowers and Get well cards” to a Patient, as a method of “Increasing Health.” Shorter hospital stays – Operationalized as “ Days spent in the hospital ” Normal heart rates and blood pressures – Operationalized in “ Beats per minute ” and “ Diastolic and systolic pressures ”. Increased morale – Operationalized by asking patients a series of questions about their attitude, current outlook, emotions. How will we measure “Increasing Health”of Patients ?

Slide 10:

Levels of Measurement The Level of Measurement is the mathematical precision with which the values of a variable can be expressed. The Nominal (name) level of measurement, which is qualitative , has no mathematical interpretation; The Quantitative levels of measurement—Ordinal, Interval, and Ratio—are progressively more precise mathematically. When we know a variable’s level of measurement, we can better understand how cases vary on that variable and so understand more fully what we have measured. Nominal Ordinal Interva l Ratio

*CAUTION * :

*CAUTION * LEVELS OF MEASUREMENT CANT BE DETERMINED WITHOUT CONSIDERING BOTH THE CONCEPT AND THE MEASURE (Conceptualization and Operationalization)

Wienir’s Interval Examples Income as a measure of wealth Likert scales ?

Slide 18:

A ratio level of measurement represents fixed measuring units with an absolute zero point . Zero, in this situation, means absolutely no amount of whatever the variable indicates. On a ratio scale, 10 is two points higher than 8 and is also two times greater than 5. Ratio numbers can be added and subtracted, and because the numbers begin at an absolute zero point, they can also be multiplied and divided (so ratios can be formed between the numbers). Ratio Measures

Slide 19:

Ratio Measures There are 1/3 fewer pets in photo #2. Photo #1 The variable is “Number of pets on the couch” Photo #2

Wienir’s Ratio Examples:

Wienir’s Ratio Examples # Kids #Behaviors Rates Comparison of how many times as intense #s depending on the conceptual definition e.g. pillars

More Ratio Examples :

More Ratio Examples City Size S.S. Stephens Rating Scale

Differentiation between LOM:

Differentiation between LOM Ratio : Is there an absolute zero point? Interval : Is there a standard measure between rankings ? Ordinal : Are there rankings between categories ? Nominal : Are there categories