principles of communication

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Presentation Transcript

Introduction to Business Communication : 

Introduction to Business Communication Communication for Executives Niagara University

Terms and Ideas : 

Terms and Ideas Communication Purposes Communication Process Communication Context Genres of Communication Communication Barriers Communication Ethics

Purposes for Business Communication : 

Purposes for Business Communication Provide factual information Inform readers about or provide information Clarify and condense information State precise responsibilities Persuade and make recommendations

Usage of Business Communication Channels : 

Usage of Business Communication Channels Listening 45% Reading 16% Speaking 30% Writing 9%

The Communication Process : 

The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback

Kinneavy’s Triangle : 

Kinneavy’s Triangle

Communication Context : 

Communication Context Purpose Audience Medium Genre/Conventions Technologies

Types of Communication : 

Types of Communication Nonverbal Less structured, harder to classify More spontaneous, less control Verbal More structured, easier to study Conscious purpose, more control

Genres of Communication : 

Genres of Communication Written Communication Oral Communication Mixed Communication

Written Communication : 

Written Communication Letters Memos Email Reports/White Papers Web sites Promotional Materials Other written documents

Oral Communication : 

Oral Communication Meetings Conference calls Phone calls Presentations Video or audio recordings Other forms of oral communication

Mixed Communication : 

Mixed Communication Web sites PowerPoint presentations (spoken and written communication) Performance reviews

Internal Communication : 

Internal Communication Official structure Formal chain of command Up, down, across formal power lines The grapevine Informal networking Unofficial lines of power

External Communication : 

External Communication Formal contacts Marketing Public relations Informal contacts Employees Managers

Communication Barriers : 

Communication Barriers Perception and language Restrictive environments Distractions Deceptive tactics Information overload

Overcoming Barriers : 

Overcoming Barriers Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages

Audience-Centered Approach : 

Audience-Centered Approach Understand biases Consider education Factor in age Recognize status Acknowledge style

Communication Ethics : 

Communication Ethics Recognize ethical choices Make ethical choices Motivate ethical choices

Works Cited : 

Works Cited The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.