Principles of Communication

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Added: June 25, 2009 This Presentation is Public 
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Introduction to Business Communication :Introduction to Business Communication Communication for Executives Niagara University


Terms and Ideas :Terms and Ideas Communication Purposes Communication Process Communication Context Genres of Communication Communication Barriers Communication Ethics


Purposes for Business Communication :Purposes for Business Communication Provide factual information Inform readers about or provide information Clarify and condense information State precise responsibilities Persuade and make recommendations


Usage of Business Communication Channels :Usage of Business Communication Channels Listening 45% Reading 16% Speaking 30% Writing 9%


The Communication Process :The Communication Process Sender has an idea Sender encodes the idea Sender transmits the message Receiver gets the message Receiver decodes the message Receiver sends feedback


Kinneavy’s Triangle :Kinneavy’s Triangle


Communication Context :Communication Context Purpose Audience Medium Genre/Conventions Technologies


Types of Communication :Types of Communication Nonverbal Less structured, harder to classify More spontaneous, less control Verbal More structured, easier to study Conscious purpose, more control


Genres of Communication :Genres of Communication Written Communication Oral Communication Mixed Communication


Written Communication :Written Communication Letters Memos Email Reports/White Papers Web sites Promotional Materials Other written documents


Oral Communication :Oral Communication Meetings Conference calls Phone calls Presentations Video or audio recordings Other forms of oral communication


Mixed Communication :Mixed Communication Web sites PowerPoint presentations (spoken and written communication) Performance reviews


Internal Communication :Internal Communication Official structure Formal chain of command Up, down, across formal power lines The grapevine Informal networking Unofficial lines of power


External Communication :External Communication Formal contacts Marketing Public relations Informal contacts Employees Managers


Communication Barriers :Communication Barriers Perception and language Restrictive environments Distractions Deceptive tactics Information overload


Overcoming Barriers :Overcoming Barriers Adopt audience-centered approach Foster open communication climate Commit to ethical communication Create lean, efficient messages


Audience-Centered Approach :Audience-Centered Approach Understand biases Consider education Factor in age Recognize status Acknowledge style


Communication Ethics :Communication Ethics Recognize ethical choices Make ethical choices Motivate ethical choices


Works Cited :Works Cited The majority of the slides for this presentation were taken from Prentice Hall’s Business Communication Today (2003) PowerPoint presentation.