CHANNELS AND IMAGE DIFFERENTATION ppt

CHANNELS AND IMAGE DIFFERENTATION :

CHANNELS AND IMAGE DIFFERENTATION SUBMITTED BY: VINAL KOTHARI (GK038) NITIKA MUNJAL (GM061) RAVISH MAGAJWALA (GM065)

Positioning:

Positioning Positioning is the result of differentiation decisions. It is the act of designing the company's offering and identity (that will create a planned image) so that they occupy a meaningful and distinct competitive position in the target customer's minds.

Slide 3:

How you differentiate your product or service from that of your competitors and then determine which market niche to fill. What's your customer really buying from you? How's your product or service different from those of your competitors? What makes your product or service unique?

DIFFERENTIATION:

DIFFERENTIATION It is the act of designing a set of meaningful differences to distinguish the company's offering from competitor's offerings. Volume industry Stalemated industry Fragmented industry Specialized industry

Dimensions of Differentiation :

Dimensions of Differentiation Channel differentiation: Image differentiation

Channel differentiation—AMUL The taste of India:

Channel differentiation—AMUL The taste of India Companies can achieve competitive advantage through the way they design their distribution channel’s coverage, expertise and performance. Coverage:- more than 10000 villages of Gujarat village milk producers union State level marketing federation is established Provides better communication between two stages

Expertise of the channel managers :

Expertise of the channel managers Amul has justified its undisputed leadership in foods business by creating 5000 Amul preferred outlets in a record time which exclusively sell wide range of Amul products. This has been possible due to strong brand equity and immense consumer support. We now have now ambitious plans of creating 10,000 Amul parlours by 2012. Amul Parlours are successfully operating in more than 1400 towns at high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions and a whole lot of Centres of Excellence.

Performance of the channel:-:

Performance of the channel:- GCMMF is India's largest exporter of Dairy Products. It has been accorded a "Trading House" status. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 11 years. Many of our products are now available in the USA, Gulf Countries and Singapore. Consumer Packs: Amul Pure Ghee Amul Butter Amul Shrikhand Amul Mithaee Gulabjamun Nutramul Brown Beverage Amul Cheese Amul Malai Paneer Amul UHT Milk (Long Life) Amul Gold Milk Amul Taaza Double Toned Milk Amul Lite Slim and Trim Milk Amul Fresh Cream Bulk Packs: Amul Skimmed Milk Powder Amul Full Cream Milk Powder

Amul parlour-Only one distribution channel:

Amul parlour-Only one distribution channel

Image differentiation-AMUL:

Image differentiation- AMUL Identity is designed by the company and through its various actions company tries to make it known to the market. Symbols Written and audio visual media Atmosphere of the physical place Events organized or sponsored by the company

Adds of Image differentiation of Amul:

Adds of Image differentiation of Amul

All products of Amul:

All products of Amul

Written media:

Written media

Current Add Of Amul:

Current Add Of Amul

Thank you:

Thank you