Business Module

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ads on mobile

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Business Module :

Business Module By Ravi Yarlagadda

Slide 2:

The number of telephone subscribers in India increased to 861.48 million at the end of April 2011 from 846.32 million at the end of March 2011, thereby registering a growth rate of 1.79 per cent

Slide 3:

India has emerged as one of the youngest and fastest growing economies in the world today. One of the sectors that has shown the signs of profitability and contributed significantly to the country's economy is the telecom industry

Slide 4:

the Indian telecom market has gained recognition as one of the most lucrative markets globally

Slide 5:

becoming customer centric is key to the long term competitive advantage, as many players offer similar features

Slide 6:

Today, numerous industry challenges are forcing telecom companies to streamline operations and increase competitive agility. These challenges include: Convergence of services, Industry Consolidation & Increased Competition and Diminishing Revenue Streams

Slide 7:

Solution

Slide 8:

Ads on Mobile

Advertising channels…:

Advertising channels… Television – All visual ads Radio – Ads on frequency Print Publications – All printed ads Internet – pop ups, flash message, sky scrapper Direct Mail Signage – sky writing, banner, mobile billboard Mobile Devices

Traditional Advertising Decline by 18.1%:

Traditional Advertising Decline by 18.1%

Types of Mobile advertising…..:

Types of Mobile advertising….. SMS ads MMS ads Couponing Hyperlinks APP display ads Flash Movies Banners Mobile Site Push notifications

Three new mobile advertising Techniques…:

Three new mobile advertising Techniques… In application Mobile Video Location Based

Where it can be deployed???:

Where it can be deployed??? Operator Portal Mobile Portal Off – Line Media On – Line non Mobile Media

Strategies:

Strategies Push Pull service

Why Mobile ads…..:

Why Mobile ads….. About 24 billion mobile phones have been sold around the world last year and globally there are more mobile phones than pc’s World wide over 300 billion text messages are exchanged across the world’s mobile networks every month 30 million GPRS users

Slide 16:

Mobile reaches where other media cannot.

Slide 17:

Mobile websites lead the pack for mobile marketing investment. The iPhone is the leading platform for mobile marketing strategy. Social networking leads the pack of current and planned mobile marketing activities.

33% of companies have a mobile marketing strategy :

33% of companies have a mobile marketing strategy

62% of marketers plan to have a mobile marketing strategy within the next 12 months :

62% of marketers plan to have a mobile marketing strategy within the next 12 months

82% of companies plan to increase mobile marketing investment over the next 12 months :

82% of companies plan to increase mobile marketing investment over the next 12 months

Mobile websites lead the pack for mobile marketing investment :

Mobile websites lead the pack for mobile marketing investment

Only 23% of marketers have advertised on mobile platforms. Only 23% of marketers have advertised on mobile platforms.:

Only 23% of marketers have advertised on mobile platforms. Only 23% of marketers have advertised on mobile platforms.

Today's consumer…..:

Today's consumer….. Smart and multitasking Ruthlessly questions, challenges advertising messages. Filters out unwanted advertising Constantly on-the-go!!!

Today’s advertiser….. :

Today’s advertiser….. Concern as the mass media effectiveness decreases. Try to understand the new media consumption habits. Beginning to get use to measuring effectiveness and ROI…. Learns new advertising and buying models

Slide 25:

Mobile ads will become a big business……

Slide 26:

Experts have predicted that over a year mobile advertising will become a 20 Billion dollar business…..

Slide 27:

And every one knows how accurate experts can be….

Slide 28:

“There is a world market for may be five computers” Thomas Watson, chairman of IBM 1943

Slide 29:

“No one”, he declared," will ever need more than 640 k of RAM” Bill gates 1982

3 Questions which we need to answer advertiser:

3 Questions which we need to answer advertiser Why would the users want to see it or interact with it?? Why would advertisers will pay for it??? Why is it different and better than any other media????

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