7P’S OF BANKING INDUSTRY

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7P’S OF BANKING INDUSTRY:

7P’S OF BANKING INDUSTRY PRESENTED BY:- MANISH MANOVAR NEEHARIKA NEERAJ

PRODUCT:

PRODUCT Bank accounts Different loans Investment services Demat accounts Online banking Mobile banking

PRICE:

PRICE Interest Fees/ commission Interest paid by bank

PLACE:

PLACE Establishment and functioning of a network of branches Other offices ATM Telephone banking Video banking Mobile banking

PROMOTION:

PROMOTION Advertising Publicity Sales promotion Personal selling Push and pull strategy

PEOPLE:

PEOPLE Employees as internal customers Quality human resources

PROCESS:

PROCESS System used to assist the organisation in delivering the services Aids to the promotion of customer satisfaction Speeding delivery of services Reducing the paper work Standardization of procedure Customization Simplicity

PHYSICAL EVIDENCE:

PHYSICAL EVIDENCE Reports Punchlines Employees uniform Signage:-logo Tangibles

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