Slide 1: Seminar on ROLE OF MEDIA IN BUSINESS SEMINAR ON ROLE OF MEDIA IN BUSINESS: Submitted By:- GROUP-III Dulal Chanra Sahu Sl.No-14 Ravi Kant Sahoo Sl.No-12 Sumit Behera Sl.No-15 NishiPrabha Nanda Sl.No-11 Sushree Roul Sl.No-13 SEMINAR ON ROLE OF MEDIA IN BUSINESS What is the role of media in relation to business?: What is the role of media in relation to business? The role of media in relation to business firms is that there is a marketing communication, in which one Promotes a product by means of media., make it advertising, print adds, billboards, and etc. About Media ……: About Media …… We as economies simply can’t ignore the Role of Media and its power, which has been always the point of debate and has changed fortunes of many business houses. Although reliability of media is some times under questions and the way they work is also coming under purview of doubts; still we are bound to follow the information provided through media. We often associate media with burning facts, emotional breakdowns through unrevealing scandals and there is no popularity and success in media based organization without some thing special. A list of different types of media advertising includes: newspaper, radio, television, yellow pages, magazines, billboards, and specialty advertising. The 4 Roles of Media Advertising as part of an overall marketing plan. : The 4 Roles of Media Advertising as part of an overall marketing plan. Role number 1: To help your business build market equity. This is the front of mind awareness or dominance in the market place. An example is thinking about the term "pizza"...doesn't Dominoes come to mind first? Role number 2: Advertising in media helps to create positioning for your business in the market place. This is how your consumer perceives your product (i.e. high priced, highest quality, etc...). The 4 Roles of Media Advertising as part of an overall marketing plan.: The 4 Roles of Media Advertising as part of an overall marketing plan. Role number 3: Advertising can create a sense of immediacy and urgency in attracting people to your business. This gives them a reason to visit today, but not necessarily a reason to buy today. Role number 4: Media Advertising can help educate your consumer to the benefits of your product or service. However most advertising is "institutional" in nature, and therefore unproductive in an overall marketing plan unless combined with other marketing strategies. Role Of Social Media In Business : Role Of Social Media In Business Nowadays social media plays a vital role in all business and marketing circles. Social media marketing is the best platform to promote your site through social media channels (for example Flickr, Twitter, Facebook) and you will get more number of visitors and huge amount of traffic. And also without spending huge amount of money you can generate more number of visitors and returning visitors. Social media is the best way to promote your business, for instance if you are selling product or publishing ad, then social media is the best way to make your website profitable in a less span of time. The main advantages of media applications are: : The main advantages of media applications are: Branding about product Multi-way communication is enabled Relationship and conversation Free or low cost to the end user Connecting peoples and sharing information about their products. Slide 9: THANK YOU Question?: Question?