logging in or signing up classification of services ravi.garg13 Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 27982 Category: Education License: All Rights Reserved Like it (13) Dislike it (0) Added: March 26, 2009 This Presentation is Public Favorites: 6 Presentation Description No description available. Comments Posting comment... By: 5233 (31 month(s) ago) sir pls send this superb ppt at (firstname.lastname@example.org). i think it is very beneficial to one and everyone.. thankyou 2 u Saving..... Post Reply Close Saving..... Edit Comment Close By: pallavikhanikar (41 month(s) ago) sir......plz send me this ppt at(email@example.com) Saving..... Post Reply Close Saving..... Edit Comment Close By: pallavikhanikar (41 month(s) ago) sir......plz send me this ppt at(firstname.lastname@example.org) Saving..... Post Reply Close Saving..... Edit Comment Close By: muke9595 (49 month(s) ago) sir pls send this superb ppt at (email@example.com). i think it is very beneficial to one and everyone.. thankyou 2 u (Mukesh,Pune) Saving..... Post Reply Close Saving..... Edit Comment Close By: priyanka.sangolgi (55 month(s) ago) This presentation does not have the information in reference to the title and it is ambiguous...... Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Presented BY Ravi Garg Classification of Services Slide 2: “Any activity or benefit that one party can offer to another that is essentially intangible & does not result in the ownership of anything. It’s production may or may not be tied up to a physical product.” Services Slide 3: Services Vs Goods Slide 4: Characteristics of Services Slide 5: Classification of Services It is required to design & apply marketing techniques to completely satisfy the customer & increase profits & identify new emerging services. Classifications can be done on following basis: Classification by Industry Classification by Target Effect Skill level of service provider (Professional/ Nonprofessional) Labor intensiveness (People-based/Equipment-based) Degree of customer contact (High / Low) Goal of the service provider (Profit /Nonprofit) Slide 6: Classification By Industry Entertainment industry Education Telecommunications Finance & Insurance Transportation Public utilities Government services Health Hospitability Industry Business services Telecommunications Trading Slide 7: Classification By Target Effect Based on Degree Of Customer Involvement: ( Lovelock) People Processing: Services aimed at physical care e.g. Healthcare, clinics, restaurant, hospitals, hair stylists, fitness centers Mental Stimulus Processing: Services aimed at mind of customer e.g. Education, information, entertainment, consulting, psychotherapy Possession Processing: Services aimed at physical possession & tangible assets e.g. repair & maintenance, laundry, repair services, landscaping, house cleaning services Information Processing : Services for intangible assets e.g. Banking, legal consultation, brokerage, financial services. Slide 8: Skill level of service provider Teacher Doctor Engineer Accountant Slide 9: Labor intensiveness Mechanic Electrician Labor Plumber Artisan Slide 10: Degree of customer contact High Degree (Every day) – TV channels, mobile etc. Moderate Degree (Regular) – Teacher, Barber, washer man etc. Low Degree ( Occasional ) – Priest, Doctors etc. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.