Tata motors


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the whole ppt is about TATA motors . in this u can see the challenges faced by them and r they in leading.


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PowerPoint Presentation:

Tata Motors limited

PowerPoint Presentation:

Tata Motors Limited 2 Jamshedji Tata is regarded as the "father of Indian industry”

PowerPoint Presentation:

Tata Motors Limited 3 History Tata group was founded by Jamshedji Tata . Tata motors is a part of Tata group. The company was established in 1945 as a locomotive manufacturing unit. I t tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954. In 1992, it entered Small vehicle segment. The headquarter of Tata group is in Mumbai.

Company Profile:

Company Profile TML is currently headed by Ratan Tata . Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML - world's fourth largest truck manufacturer. world’s second largest bus manufacturer. Tata Motors Limited 4

Product Profile:

Product Profile Passenger Cars & Utility vehicles Tata Sumo/Spacio Tata Safari Tata Indica Tata Indigo Tata Winger Tata Magic Tata Nano Tata Xenon XT Tata Xover (2009) Tata Manza (2009) Commercial Vehicles Tata Ace Tata Starbus Tata Globus Tata Marcopolo Bus Tata Novus Tata 407 EX Military Vehicles Tata LSV Tata 407 Troop Carrier Tata Winger Passenger Mini Bus Tata Motors Limited 5

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Tata Motors Limited 6

Joint Ventures & Acquisitions:

Joint Ventures & Acquisitions In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea. In 2005, Hispano Carrocera – Spanish bus manufacturing company. In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building. In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover (JLR) business. Tata Motors Limited 7


SWOT-Analysis Strength Market leader in Automobile Industry. Huge employee base. Aggressively acquiring foreign brands to increase its global presence. Produce low price car with low fuel consumption. Weakness Return on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market. Not able to meet safety standards in their vehicles. Opportunities Advantage of their low cost car by entering into third world countries where people have low purchasing power. Should focus in developing luxury cars. Joint ventures in other countries allow TATA motors to easily enter into new market. Threats Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing. Low safety standards can impact the sales. Tata Motors Limited 8

PowerPoint Presentation:

Tata Motors relies heavily on its sales in India. Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet. Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market. Tata Motors Limited 9 Challenges

PowerPoint Presentation:

Tata Motors Limited 10 Tata Motors is India’s largest automobile company, with consolidated net profit of 9,274 crore (US$2.07 billion) in 2010–11. Revenue 123,133 crore (US$27.46 billion)(2011)Net income 9,274 crore (US$2.07 billion)(2011) Total assets $20.192 billion (2010) Total equity $2.224 billion (2010)Employees50,000 (2010) Market Share (Approximately) – Commercial Vehicles - 64% Passenger Vehicles - 13% Financial Information


Milestones Indica - India’s first fully indigenous passenger car. Sierra - India’s first sports utility vehicle launched in 1992. Tata Motors acquires Daewoo Commercial Vehicle Company in 2004. Tata Motors gets listed on the NYSE in 2004. Acquisition of Jaguar and Land Rover in 2008. Tata Motors launches ‘Nano’ - The People's Car in 2009. Tata Motors Limited 11


Awards India's Most Trusted Car Brand. 'Golden Peacock Environment Management Award' in 2003. Forbes Global 2000 list for the year 2005 - Tata Motors ranked at 1215. Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for business excellence in 2005. Tata Motors bagged National Award for Excellence in Cost Management in 2006. Tata Motors - Investor Relations, ranked first in India in 2008. Tata Motors Limited 12

PowerPoint Presentation:

Tata Motors Limited 13 Conclusion Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all – T rust A cceptability T ransparency A ccountability

Thank You:

Thank You Tata Motors Limited 14 By-Raunak Runwal

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