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report on parle


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CONTENTS History Pre manufacturing Process Parle products Competitor of Parle Products Parle quality Parle society Philosophy Parle Agro Products Competitors of Parle Agro Market Share of Frooti Targeted Market 2


HISTORY OF PARLE Established in 1929 1 st brands – Parle Glucose and Parle Monaco Multimillion US $ company Market leader in many products Won acclaim at the Monde selection since 1970 40% share of the total biscuit market 15% share of the total confectionery market


Continue……………. 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries Parle has largest such manufacturing units in India Total turnover 2000 crores It has provided its products to the mass with the affordable range.


introduction Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. Parle has 10 mother units in India and more than 50 CMUs (Contract Manufacturing Units). 5

Introduction contd…….:

Introduction contd ……. Parle is the company in world which runs on its own capital. All production is done in their own plants. They have their own machines for manufacturing of packaging and printing material. 6

Pre – manufacturing Process:

Pre – m anufacturing Process Raw material is brought from the suppliers . First the raw material is kept in Quarantine then send for testing. Then the raw is undergoing 3 tests: - A . Physical test: - They measure the quantity of raw material & send to the B . Chemical : - In this the raw material are treated various indicators which detect the adulterants in raw material . C . Biological : - They check whether there are some micro-organisms present in the raw material. If found in less quantity they add edible preservatives or else it is send back to the supplier. 7


Biscuits Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams Milk Shakti Parle 20-20 Cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera 8


Confectionery Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Bite Xhale Poppins 2 in 1 Eclair Kismi Toffee Golgappa Kisme Toffee Bar Melody Softee Mazelo Parle Lites 9


Snacks Musst Bites Jeffs Cheeslings Musst Stix & Musst Chips Sixer Sixer Zeera 10


TARGETED MARKET Primary Market Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and more buying power; Working People; Housewives; and Elderly people. 11


Cont… Secondary Market Travel Industry – Airlines, Railways and local transport systems. Recreational- Movie theatres,Malls,etc. 12


PARLE QUALITY Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract. 13


PRICING STRAGIES OBJECTIVES Learn the major strategies for pricing imitative and new products. Understand how companies find a set of prices that maximizes the profits from the total product mix. Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes. 14


Continue……………… Now available in Re 1,Rs 2, Rs 4 to Rs 25 packet Profit margin for distributors is 4% and for retailers is 10-12% Pricing advantage of Parle brand in other products


HISTORY In 1929 a small company by the name of parle product emerge in india whileUnder british rule.A small factory was set upIn suburbs in mumbai to manufacture sweets and toffiees.A decade later it as up graded to manufature biscuit as well.Since then the parle name has grown in all direction. won intrnational fame and has been sweeting people live all over india and abroad apart From factories in mumbai and banglore parley also has factories in bahadur garh (HARYANA) and neemrana (RAJASTHAN).which are largest confectionary plant in country seven manufacturing unit and fifty one manufacturing units on contract.


Continue………. 70%market share in glucose biscut is capturd by parle -g as compare to britania tiger (17-18%) I T C Sunfeast 8-9%. Last year sell is 35 billion Ricognised by iconic white and yellow wax paper or wrapper with depiction of young girl covring the front. Parle derived from the name of the indian railway station vileparle near mumbai . Primarly eaten as a tea time snacks.


Continue………………………. Penetration Strategy -- keeping high quality and maintains low price. Previously sets its price as per the geography, freight cost for reaching remote places is quite high. As per the G’dsouza , Coordinator of Parle products, variation of the price of Parle-G from Rs.4-5 in different states. But due to factories at strategic locations Parle-G is moving towards Uniform Pricing all over the INDIA.


Continue…………………. Alternatives to Increasing Price Reducing product size, using less expensive materials, unbundling the product Buyer reactions to price changes must be considered

Pricing Strategy of Parle-G:

Pricing Strategy of Parle-G First Question crops up How Parle-G maintained its price of Rs.4.00 for the last 12 yrs?????????????


PRICING STRAGIES OBJECTIVES Learn the major strategies for pricing imitative and new products. Understand how companies find a set of prices that maximizes the profits from the total product mix. Learn how companies adjust their prices to take into account different types of customers and situations. Know the key issues related to initiating and responding to price changes. 21

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There are many ways to price a product. Let's have a look at some of them and try to understand the best policy/strategy in various situations .


Society 23 Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack , Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja , inviting schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri . Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands of families participate and celebrate the occasion on a grand scale. These events give us a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family. Parle – The world of Happiness.

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