logging in or signing up 32894813-apple-iPhone-ppt rarr Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 494 Category: Science & Tech.. License: All Rights Reserved Like it (1) Dislike it (0) Added: August 21, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: syed1100 (14 month(s) ago) i need this presentation please mail me Saving..... Post Reply Close Saving..... Edit Comment Close By: Zanura (20 month(s) ago) Check out Apple's New iPod nano with Multi-Touch Product Review http://www.authorstream.com/Presentation/Zanura-508183-new-ipod-nano-with-multi-touch-product-review/ Saving..... Post Reply Close Saving..... Edit Comment Close By: saranjit (21 month(s) ago) To whom concerned with, I'm a post-graduated student who is studying the management course. This presentation is very useful for my course. Could you please allow me to download this presentation or sent me an email (nottingham_toey@hotmail.com). Thanks in advances Saranjit Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Mobile phone Market : Mobile phone Market In 2007 iPhone was launched Major competitors : Major competitors BlackBerry HTC Microsoft mobiles Nokia Motorola Slide 4: Your Life in your pocket Slide 6: iPhone Primary Contractors Technology : Technology The Touch screen The sensors The Internet Mac OS X Objectives : Objectives I year objectives - aiming for 2%market share of US & UK - unit sales volume 4,45000 II year objectives - achieve 10% market share - unit sales volume 12,45000 Target Market : Target Market Distribution : Distribution AT&T and major cellular providers like Verizon Apple online & Apple stores Major third party online retailers like Amazon.com All major electronics retailers - wall mart - Best Buy - Circuit city Distributors in INDIA - Bharti Airtel - Vodafone Carriers : Carriers Communication : Communication Emphasize on brand prominently Associate iPhone with iPod’s groundbreaking lineage Massive TV campaign in June Newspapers Social Networking sites Apple sites Marketing Mix : Marketing Mix June: Major market rollout at AT&T and Apple stores August: Availability will expand to mass vendors November: New Ad campaign for holidays Early 2008: Build buzz for next generation iPhone 2009: Major technical upgrades, e.g. 3D ability 2010: Goal of at least 50% market share Market Penetration : Market Penetration Pricing strategy Market skimming - Release new product at high premium - Skim the greatest possible margin - Once sales volume begins to decrease at the original price - Incrementally lower the price to increase sales - Repeat this until stable price with acceptable margin is determined What happened : What happened In September’ 2007, barely 10 weeks after the launch of iPhone, Apple announced a steep price cut for the product. The 4GB version was made inoperable while the 8GB version was available at US $ 399 and a 16 GB version was to be introduced at US $ 499. The early adopters who had waited in queues to buy the product at a much greater price were discontented and annoyed and they therefore took a legal action against Apple and AT&T for the price cut. This issue had a negative effect on Apple’s share prices. SWOT Analysis : SWOT Analysis CORE COMPETENCY --- USER EXPERIENCE : CORE COMPETENCY --- USER EXPERIENCE Organizational Hierarchy : Organizational Hierarchy Key Success factors : Key Success factors Financials : Financials First year sales revenue : $ 2.5 billion avg. Wholesale price $500 per unit, Variable cost $250 Total volume: 10 million $50 million fixed cost Break even at 200,000 units After Break even Apple will make profit of $1.25 billion minus $50 million fixed cost OS used in smart phones in 2005 : OS used in smart phones in 2005 OS used in smart phones in 2010 : OS used in smart phones in 2010 Comparison : Comparison You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
32894813-apple-iPhone-ppt rarr Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 494 Category: Science & Tech.. License: All Rights Reserved Like it (1) Dislike it (0) Added: August 21, 2010 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: syed1100 (14 month(s) ago) i need this presentation please mail me Saving..... Post Reply Close Saving..... Edit Comment Close By: Zanura (20 month(s) ago) Check out Apple's New iPod nano with Multi-Touch Product Review http://www.authorstream.com/Presentation/Zanura-508183-new-ipod-nano-with-multi-touch-product-review/ Saving..... Post Reply Close Saving..... Edit Comment Close By: saranjit (21 month(s) ago) To whom concerned with, I'm a post-graduated student who is studying the management course. This presentation is very useful for my course. Could you please allow me to download this presentation or sent me an email (nottingham_toey@hotmail.com). Thanks in advances Saranjit Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Mobile phone Market : Mobile phone Market In 2007 iPhone was launched Major competitors : Major competitors BlackBerry HTC Microsoft mobiles Nokia Motorola Slide 4: Your Life in your pocket Slide 6: iPhone Primary Contractors Technology : Technology The Touch screen The sensors The Internet Mac OS X Objectives : Objectives I year objectives - aiming for 2%market share of US & UK - unit sales volume 4,45000 II year objectives - achieve 10% market share - unit sales volume 12,45000 Target Market : Target Market Distribution : Distribution AT&T and major cellular providers like Verizon Apple online & Apple stores Major third party online retailers like Amazon.com All major electronics retailers - wall mart - Best Buy - Circuit city Distributors in INDIA - Bharti Airtel - Vodafone Carriers : Carriers Communication : Communication Emphasize on brand prominently Associate iPhone with iPod’s groundbreaking lineage Massive TV campaign in June Newspapers Social Networking sites Apple sites Marketing Mix : Marketing Mix June: Major market rollout at AT&T and Apple stores August: Availability will expand to mass vendors November: New Ad campaign for holidays Early 2008: Build buzz for next generation iPhone 2009: Major technical upgrades, e.g. 3D ability 2010: Goal of at least 50% market share Market Penetration : Market Penetration Pricing strategy Market skimming - Release new product at high premium - Skim the greatest possible margin - Once sales volume begins to decrease at the original price - Incrementally lower the price to increase sales - Repeat this until stable price with acceptable margin is determined What happened : What happened In September’ 2007, barely 10 weeks after the launch of iPhone, Apple announced a steep price cut for the product. The 4GB version was made inoperable while the 8GB version was available at US $ 399 and a 16 GB version was to be introduced at US $ 499. The early adopters who had waited in queues to buy the product at a much greater price were discontented and annoyed and they therefore took a legal action against Apple and AT&T for the price cut. This issue had a negative effect on Apple’s share prices. SWOT Analysis : SWOT Analysis CORE COMPETENCY --- USER EXPERIENCE : CORE COMPETENCY --- USER EXPERIENCE Organizational Hierarchy : Organizational Hierarchy Key Success factors : Key Success factors Financials : Financials First year sales revenue : $ 2.5 billion avg. Wholesale price $500 per unit, Variable cost $250 Total volume: 10 million $50 million fixed cost Break even at 200,000 units After Break even Apple will make profit of $1.25 billion minus $50 million fixed cost OS used in smart phones in 2005 : OS used in smart phones in 2005 OS used in smart phones in 2010 : OS used in smart phones in 2010 Comparison : Comparison