promotion of hospital business

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Promotion of business in Hospital M.H.A Victorious

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CONTENTS Promotional objectives Promotion - Mix Sales Promotion tools What is promotion ? Promotion Process

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What is promotion ? “promotion is communicating with the public in an attempt to influence them toward buying your products and/or services.”

Promotional objectives:

Promotional objectives To support sales increases To encourage trial To create awareness To inform about a feature or benefit To remind To reassure To create an image To modify attitudes

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Promotion - Mix Advertising Sales promotion Personal selling Direct mail Internet marketing Public Relations

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Advertising paid, non-personal, sponsor Identified public presentation offers legitimacy but suggests standardization pervasive, allows repetition allows amplifications by print, sound, color increase long-term awareness or short-term response

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Advertisement

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Public Relations Public Relations is also called publicity Press Releases Education and Training In –house journals Health exhibitions Special events Medical Camps Sponsorship

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Personal selling personal, paid, sponsor identified immediate feedback oldest, most powerful form of communication develops relationships forces buyer response very expensive longer term strategy than advertising

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Sales promotion “All the marketing activities other than advertisements , personal selling or Publicity that Stimulate customer purchasing and enhance dealer effectiveness.”

Sales Promotion tools:

Sales Promotion tools Free visits/ Consultations Money off price incentive Coupons/vouchers Short term discount

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Internet marketing The development of the world wide web has changed the business environment forever. Easily available health care information in all worlds Advertisers have now moved their money over to the internet as customers are on average spending more time online then watching TV. Popular ways to advertise seem to be with banners and pop ups.

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Who is the target audience? What do you want them to do? When do you want them to do it? How do they seek and acquire information? What information do they seek? How do they use the information? …all from the buyer behavior model Promotion Process

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THANK YOU