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LinkedIn & Facebook :LinkedIn & Facebook facebook & Why? :Social-networking sites are more popular than porn sites.Reuters, 9/16/2008 Social-networking sites are more popular than email.The Nielsen Company, 3/9/2009 272 million people Why? The old communication modelwas a monologue :The old communication modelwas a monologue Newspaper Magazine Billboard Radio Television Only 14% of people trust advertisements :Only 14% of people trust advertisements 78% of people trust the recommendations of other consumers The new communication modelis a dialogue :The new communication modelis a dialogue First, build the foundation :First, build the foundation Bring them in… :Bring them in… Facebook :Facebook Let’s begin… Let’s get an idea of Facebook users :Let’s get an idea of Facebook users 200+ million members on Facebook More than half are 18–24 years old Users between 35–54 years old logging in during the first half of 2009 grew 276% Dude, How’d I Do? by By Bill Perry, ASTD T+D Magazine, July 2009 Users in that age bracket double every 2 months Where to start? :Where to start? Profile Group Page Where to start? :Where to start? Profile Group Page Where to start? :Where to start? Profile Group Page http://www.facebook.com/unl.edu Get Insight :Get Insight Encourage interaction :Encourage interaction Discussion Board :Discussion Board Events :Events Links :Links Notes :Notes Photos :Photos Video :Video Promote your page :Promote your page It’s all about sharing… LinkedIn :LinkedIn Let’s get started… LinkedIn :LinkedIn Create a Group :Create a Group Bring them in… :Bring them in… Create a Group :Create a Group Create a Group :Create a Group Make it official :Make it official Subgroups :Subgroups Subgroups :Subgroups Manage Newsfeeds :Manage Newsfeeds Manage Newsfeeds :Manage Newsfeeds Send an Announcement :Send an Announcement Send Invitations :Send Invitations Pre-approve People :Pre-approve People Pre-approve People :Pre-approve People LinkedIn :LinkedIn Let the interaction begin… Discussion :Discussion News and links :News and links Jobs :Jobs Bring them in… :Bring them in… http://swap.unl.edu :http://swap.unl.edu For more information on today’s topic, visit http://itgtraining.unl.edu For more training options, visit Thank You :Thank You Ranelle Maltas rmaltas2@unl.edu 472-0585 Slide 45:® University of Nebraska–Lincoln
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