MARC - Class 1

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Managerial economics : 

Managerial economics Class 2 11 October 2009

Teaching Methodology : 

Teaching Methodology Seminars Presentation of concepts and theories Discussion and debates on underlying business issues and problems Workshops Case Studies Group work Review of topics covered

Class Communications : 

Class Communications Weblog: http://powru.blogspot.com Lecture slides, useful links, announcements Follower group E-mail: rampowru@gmail.com

Business Environment I : 

Business Environment I Objectives Fundamentals of business environment Analysis of Economy and Politics Understanding of Laws

Recap : 

Recap Week 1 Critical Thinking Approach to Business Studies Internal and External environment Case Analysis – Entry into a new market

Case Study Method : 

Case Study Method Critical thinking Analysis of issues Solution to the problems Execution plan

Business Environment : 

Business Environment

Competency Model : 

Competency Model VRIO/ IVORY Imitation Valuable Organized to exploit Rare You

Porter’s Five Forces Model : 

Porter’s Five Forces Model Industry Analysis

Case Study : 

Case Study Premium real estate company in India Holds telecom license across several circles in India Branded homes in 22 major cities Diversified into hotels, slum redevelopment, schools Rs.8,900 crores debt; Rs.2,500 crores revenue Leading European telecom firm Operations in 14 countries including Pakistan, Russia, Bangladesh Innovative services like PCOs, Healthline, in-flight, child lock Rs.90,000 crores revenue; Rs.31,000 crores debt Unitech sells 60% stake in wireless business to Telenor

Survey Information : 

Survey Information

Telecom Market Survey : 

Telecom Market Survey Emerging technologies: 3G spectrum allocation due in 2009-10 in India 4G services to be offered in advanced markets WiMax services available only for B2B segment IPTV and VoIP becoming popular

Market Share : 

Market Share

Case Analysis : 

Case Analysis Assess the competitive environment of the Indian telecom market on behalf of Telenor-Unitech. Recommend generic business strategies for Telenor-Unitech to gain initial market share.

Marketing Strategy : 

Marketing Strategy Scope of Business Activities Degree of Product Differentiation