logging in or signing up market mix and matrix ramola Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 5686 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: May 17, 2009 This Presentation is Public Favorites: 6 Presentation Description GE matrix and marketing mix Comments Posting comment... By: seemasharma (33 month(s) ago) Dear sir, please send this presentation to dseemasharma@indiatimes.com . I am management student. This presentation will be very much useful to understand . Regards Seema Sharma Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript MARKETING MIX &GE MATRIX : MARKETING MIX &GE MATRIX By:- Suhail Ahmed Dar Swastika Singh Sunita Kumari Soumen Dhar Guided By:- Mr.Sarfaraz Karim Slide 2: Roadmap For The Presentation ROADMAP INTRODUCTION OF MARKETING MIX MARKETING TOOLS ABOUT GE MATRIX CLASSIFICATION BCG VS GE MATRIX STRATEGIES MARKETING MIX : MARKETING MIX MARKETING TOOLS : Product Price Place Promotion MARKETING TOOLS PRODUCT : Quality Features Options Style Brand name Packaging Sizes Services Warranties Returns PRODUCT PRICE : The value that is put on the exchange process List price Discount Allowances Payment period Credit terms PRICE PROMOTION : Advertising Personal selling Sales promotion Public relations Direct Marketing PROMOTION Place (Distribution) : Place (Distribution) Channels Coverage Locations Inventory Transport Slide 9: General Electric (GE) Matrix Slide 10: It is the management task concerned with the growth and future of business enterprise. It provides the route map for the firm and helps to take decision in the future with a greater awareness. STRATEGIC PLANNING Slide 11: Developed by McKinsey & Company in 1970’s. GE is a model to perform business portfolio analysis on the SBU’s. GE is rated in terms of ‘Market Attractiveness & Business Strength’ It is an Enlarged & Sophisticated version of BCG. ABOUT GE MATRIX Slide 12: Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength Slide 13: Market Attractiveness Annual market growth rate Overall market size Historical profit margin Current size of market Market structure Market rivalry Demand variability Global opportunities Slide 14: Current market share Brand image Production capacity Corporate image Profit margins relative to competitors R & D performance Promotional effectiveness Business Strength Slide 15: Strategies 2. Invest to Build Challenge for leadership Build selectively on strength 1. Protect Position Invest to grow Effort on maintaining strength 3. Build Selectively Invest in most attractive segment Build up ability to counter competition Emphasize profitability by raising productivity Slide 16: Strategies 4. Protect & Refocus Manage for current earning Defend strength 5. Selectivity for Earning Protect existing program Investments in profitable segments 6. Build Selectively Specialize around limited strength Seek ways to overcome weaknesses Withdraw if indication of sustainable growth are lacking Slide 17: Strategies 8. Manage for Earnings Protect position in profitable segment Upgrade product line Minimize investment 7. Limited Expansion for Harvest Look for ways to expand without high risk 9. Divest Sell at time that will maximize cash value Cut fixed costs and avoid investment meanwhile Slide 18: Study of TATA TATA IT (Information Technology) : TCS Consumer Durable : Automobiles, Titan etc. Textiles : Tata Fabrics, West Sides etc Slide 19: GE Matrix For TATA Business Strengths Market Attractiveness Low High Weak Strong IT Consumer Durables Textiles Slide 20: BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share) Slide 21: BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools THANKING YOU : THANKING YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
market mix and matrix ramola Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 5686 Category: Education License: All Rights Reserved Like it (4) Dislike it (0) Added: May 17, 2009 This Presentation is Public Favorites: 6 Presentation Description GE matrix and marketing mix Comments Posting comment... By: seemasharma (33 month(s) ago) Dear sir, please send this presentation to dseemasharma@indiatimes.com . I am management student. This presentation will be very much useful to understand . Regards Seema Sharma Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript MARKETING MIX &GE MATRIX : MARKETING MIX &GE MATRIX By:- Suhail Ahmed Dar Swastika Singh Sunita Kumari Soumen Dhar Guided By:- Mr.Sarfaraz Karim Slide 2: Roadmap For The Presentation ROADMAP INTRODUCTION OF MARKETING MIX MARKETING TOOLS ABOUT GE MATRIX CLASSIFICATION BCG VS GE MATRIX STRATEGIES MARKETING MIX : MARKETING MIX MARKETING TOOLS : Product Price Place Promotion MARKETING TOOLS PRODUCT : Quality Features Options Style Brand name Packaging Sizes Services Warranties Returns PRODUCT PRICE : The value that is put on the exchange process List price Discount Allowances Payment period Credit terms PRICE PROMOTION : Advertising Personal selling Sales promotion Public relations Direct Marketing PROMOTION Place (Distribution) : Place (Distribution) Channels Coverage Locations Inventory Transport Slide 9: General Electric (GE) Matrix Slide 10: It is the management task concerned with the growth and future of business enterprise. It provides the route map for the firm and helps to take decision in the future with a greater awareness. STRATEGIC PLANNING Slide 11: Developed by McKinsey & Company in 1970’s. GE is a model to perform business portfolio analysis on the SBU’s. GE is rated in terms of ‘Market Attractiveness & Business Strength’ It is an Enlarged & Sophisticated version of BCG. ABOUT GE MATRIX Slide 12: Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength Slide 13: Market Attractiveness Annual market growth rate Overall market size Historical profit margin Current size of market Market structure Market rivalry Demand variability Global opportunities Slide 14: Current market share Brand image Production capacity Corporate image Profit margins relative to competitors R & D performance Promotional effectiveness Business Strength Slide 15: Strategies 2. Invest to Build Challenge for leadership Build selectively on strength 1. Protect Position Invest to grow Effort on maintaining strength 3. Build Selectively Invest in most attractive segment Build up ability to counter competition Emphasize profitability by raising productivity Slide 16: Strategies 4. Protect & Refocus Manage for current earning Defend strength 5. Selectivity for Earning Protect existing program Investments in profitable segments 6. Build Selectively Specialize around limited strength Seek ways to overcome weaknesses Withdraw if indication of sustainable growth are lacking Slide 17: Strategies 8. Manage for Earnings Protect position in profitable segment Upgrade product line Minimize investment 7. Limited Expansion for Harvest Look for ways to expand without high risk 9. Divest Sell at time that will maximize cash value Cut fixed costs and avoid investment meanwhile Slide 18: Study of TATA TATA IT (Information Technology) : TCS Consumer Durable : Automobiles, Titan etc. Textiles : Tata Fabrics, West Sides etc Slide 19: GE Matrix For TATA Business Strengths Market Attractiveness Low High Weak Strong IT Consumer Durables Textiles Slide 20: BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share) Slide 21: BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools THANKING YOU : THANKING YOU