maketing

Presentation on Marketing : 

Presentation on Marketing Welcome A mar mit jay rvind Presented By:

What is Marketing? : 

What is Marketing? Customer satisfaction at a profit. Social and managerial process whereby individuals and group obtain what they need and what through creating and exchanging products and values with others.

Simple Marketing System : 

Simple Marketing System Goods/services Money

Why need Marketing? : 

Why need Marketing? Plays an important role in society Vital to business survival, profits and growth Offers career opportunities

Nature and role of Marketing : 

Nature and role of Marketing All modern organizations engage in marketing so as to be able to please and win the loyal support of their customers Gillette engages in marketing to find out about the needs and requirements of shavers banks engage in marketing research to find out about its customers financial services requirements

Cont.. : 

Cont.. The Chartered Institute of Marketing uses the following definition of marketing:'Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.'

The Scope of Marketing : 

The Scope of Marketing Places Properties Organizations Information Ideas Goods Services Experiences Events Persons

Slide 8: 

goods Events & experiences Services Ideas information properties Scope of Marketing

Terminologies of Marketing : 

Terminologies of Marketing Demarketing Marketers And Prospects Offering And Brand Metamarket Value and Satisfaction Competiton Marketing Channels

Demarkeitng : 

Demarkeitng Marketers attempt to reduce the demand for a product when the demand for the product is greater than the manufacturer’s ability to produce it.

Marketers And Prospects : 

Marketers And Prospects A marketers is someone who seeks a response from another party, called the prospect If two parties are seeking to sell something to each other, we call them both marketers

Offering And Brands : 

Offering And Brands Companies put a set of benefits to customers to satisfy their need is called offering A brand is an offering from a known source. E.g. Mc Donald, Adidas, Bata etc

Slide 13: 

What is a brand ? Branding is a combined effort of the company which is projected to the consumer. Company Brand Consumer Marketing Design

Metamarket : 

Metamarket Metamarket is a cluster of complementary products and services that are closely related in the minds of consumers, but spread across a diverse set of industries

Value And Satisfaction : 

Value And Satisfaction Value is a combination of quality, service and price. Buyers choose between different offering based on which she perceives to deliver the most value Satisfaction reflects a person’s judgments of a product’s perceived performance in relationship to expectation If Performance = Expectation (satisfied) If performance < Expectation (dissatisfied) If Performance > Expectation (Delighted)

Competition : 

Competition Competition includes all the actual and potential rival offerings and substitutes a buyer might consider. e.g. Coke = Pepsi (actual) Coke = new launching ( Potential) Coke = Lemon water, juice (Substitutes)

Marketing Channels : 

Marketing Channels Communication Channels? newspapers, magazine, radio, TV, mail, posters, internet etc Distribution Channels? Distributors, wholesalers, retailers and agents etc 3. Service Channels? Bank, insurance companies, warehouse etc.

Slide 18: 

Thank You All