google story

PRESENTATION ON GOOGLE:

PRESENTATION ON GOOGLE

INTRODUCTION:

INTRODUCTION Google is a widely search engine that uses text matching techniques to find the web pages that are important and relevant to user’s search The word Google comes from the misspelling of word googol which refers to 1 followed by 100 zeros. The company is running millions of server worldwide.

HISTORY :

HISTORY Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California The Initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion. The company is listed on Nasdaq and London stock exchange under ticker symbol GOOG and GGEA respectively.

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Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

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Google Inc. Type Public (NASDAQ Industry Internet, Computer software Founders Sergey M. Brin Lawrence E. Page Area served Worldwide Key people Lawrence E. Page (CEO, Co-Founder and President, Products) Eric Schmidt (Executive Chairman Sergey M. Brin (Co-Founder and President, Technology) Revenue US$23.651 billion (2009 ) Operating income US$8.312 billion (2009 ) Profit US$6.520 billion (2009 ) Total assets US$40.497 billion (2009 ) Total equity US$36.004 billion (2009 ) Employees 24,400 (2010 ) Subsidiaries YouTube , On2 Technologies, GrandCentral , Picnik , Aardvark, AdMob

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Google’s business model How Google makes money trough Targeted Advertising

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Search – Find – Ad – click!$$ (1) NO changes in Googles Core Business since 1998: “Google does search ” Ability to offer the best , fastest , ubiquous ( PC&Mobile devices ), reliable and easy to use SEARCH services Users FIND highly relevant information Google exposes highly relevant text , image , animated or video ADS to the user As soon as a user clicks on the sponsored links or ads Google CHARGES his client

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Search – Find – Ad - click!$$ (2) Buying Cycle “AIDA” – “Googled”: Source: Google Adwords Attention SEARCH 2. Interest FIND OK 3. Desire ADS 4. Action CLICK/$

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Adwords and Adsense Google’s cash cows

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Adwords (1) Google’s cash cow –Simple but highly effective Simple text based ads Can you imagine that these little text ads could generate billions of dollars of revenue for Google? They do!

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Adwords (2) Google’s cash cow –Simple but highly effective Simple text based ads: Example

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Adwords (3) Contextual targeting on Google’s Content Network: Here > NY Times How does it work ? Banner-Ad Served by Google

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Adwords (4) Contextual targeting on Google’s Content Network: Here > games.com VideoAd Served by DoubleClick (Google) 14

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The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience .

SWOT ANALYSIS :

SWOT ANALYSIS STRENGTHS Brand equity Consistent innovations The most efficient search engine Wide range offerings Concentration on consumers WEAKNESSES All the products not known to the consumers Over dependence on contextual advertising for revenue

SWOT ANALYSIS :

SWOT ANALYSIS Opportunities Search continues… Today is the world of computer literacy Mobile technologies add another opportunity. Cheaper global telecommunication costs open new markets Threats Legal issues about information stores Threats from core competitors (developing search engine) Users get confused.

Global Market Share in Search:

Global Market Share in Search Total search in year 2010  99.57 Bn Google is doing 138.1 Mn search per day

GOOGLE USERS:

GOOGLE USERS

Google’s Global Presence:

Google’s Global Presence 21 Countries at Present

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Google Growth

IMPORTANT M&A’S:

IMPORTANT M&A’S Picasa Key hole Double click You tube Flickk Android Dodgeball

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24 GOOGLE PRODUCTS & EVOLUTION 1996 1998 2000 2002 2006 2004 2010 ?

GOOGLE PRODUCTS:

GOOGLE PRODUCTS This list of Google products includes desktop products M obile and online products released or acquired by Google.

DESKTOP PRODUCTS:

DESKTOP PRODUCTS Google Chrome - Web browser Google Desktop- Desktop search application Google Earth- Virtual 3D globe that uses satellite imagery Gmail Notifier - Alerts the user of new messages in their Gmail account Picasa- Photo organization and editing application.

Mobile and Online Products:

Mobile and Online Products News- Allows the user to access Google News in a mobile-optimized view. YouTube- Free video sharing Web site. iGoogle - Mobile version of iGoogle that can be easily customised with modules Orkut - Connect and share with friends Docs- Document, spreadsheet and presentation application SMS Channels

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COMPETITION ZONE

COMPETITIVE ZONE:

COMPETITIVE ZONE SEARCH

COMPETITIVE ZONE:

COMPETITIVE ZONE Advertising

COMPETITIVE ZONE:

COMPETITIVE ZONE SOCIAL NETWORKING

GOOGLE BRAND EVOLVED:

GOOGLE BRAND EVOLVED Keep focused on the user Never settle for the best regarding search algorithms improving response speed and accuracy of results Get and keep the best brains, brightest and most motivated on board

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Strategic global and local acquisitions in Digital and traditional Advertising Mobile search, advertising and content is the future Worldwide presence with local focus on content acquisition

CORPORATE VALUES:

CORPORATE VALUES DON’T BE EVIL A central tenant of don’t be evil was never compromising The integrity of search results.Google’s statement of philosophy clarified. We never manipulate rankings to put our partners higher in our search results

TECHNOLOGY MATTERS:

TECHNOLOGY MATTERS Googles management was deeply commited to leveraging leading edge technology. This commitment was evident in ongoing research to improve google’s search algorithms and its software for serving advertisers.

MAKE OWN RULES:

MAKE OWN RULES Google’s founder had a penchant for unconventional management practices. Their “owners mannual “ highlighted several examples including their refusal to provide earning guidance to wallstreet analysts or to “smooth” earnings to create the appereance of steady growth.

Ten Things:

Ten Things 1 Focus on the user and all else will follow. 2 It's best to do one thing really, really well. 3 Fast is better than slow. 4 Democracy on the web works. 5 You don't need to be at your desk to need an answer. 6 You can make money without doing evil. 7 There's always more information out there. 8 The need for information crosses all borders. 9 You can be serious without a suit. 10 Great just isn't good enough.

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GOOGLE OFFICE ENVIORNMENT

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GOOGLE “”DOODLES””

CRITICISM OF GOOGLE:

CRITICISM OF GOOGLE PAGE RANK. Page rank manipulation. Page ranking related lawsuits. Google bombing. 2. COPYRIGHT ISSUES. Google print. Copyright problems. PRIVACY.

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4. POTENTIAL FOR DATA DISCLOSURE. Gmail. Google buzz. Street view. 5. OTHER CENSORSHIP. Web search. You tube.

FUTURE OF GOOGLE:

FUTURE OF GOOGLE

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Below are 3 Google Labs experiments Google Squared Google Goggles Aardvark

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Google Squared A trend with search engines is displaying search results in different ways such as with images rather than just text; however, when a search engine starts packing results with too many options it can decrease the effectiveness of getting to results you want quickly.

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Google Goggles Google Goggles is different than the Gmail Goggles tool that saves you from potential embarrassment after a few too many cocktails and almost sending off that email on Gmail.  Google Goggles allows you to use a picture taken on your mobile phone as a search query.

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Aardvark The beauty of this tool is unlike other social tools like Facebook you don’t need to build up a network before you can get answers.

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“Some say G oogle is God. Others say G oogle is S atan. But if they think G oogle is too powerful, remember that with search engine unlike other companies, all it takes is a single click to go another search engine.” - Sergey Brin

THANK YOU :

THANK YOU Source : www.google.com