OB FINAL PPT

Slide 2:

CULTURAL DIVERSITY IN BUSINESS

TEAM MEMBERS:

KRITHIKA SHETTY 208 HRISHIKESH CHUMBLE 190 AMIRTHA SUNDARAM 183 MILIND NAIK 219 POONAM POPAT 225 RAKESH RAJDEV 227 TEAM MEMBERS

INTRODUCTION:

INTRODUCTION C C ulture is pervasive. U U nderstanding cultural beliefs, values and perceptions of others is a key to success and vice-versa. L L earning diverse cultural heritage is rewarding, inspiring and empowering. T T eamwork in the increasingly global and diverse workplace is impossible without cultural intelligence. U ‘ U s’ and ‘Them’ cultural programming and divide can be eased through better understanding of ‘their’ perceptions. R R apport starts with understanding of where the other people are coming from and acceptance of their point of view and style. E E xploiting cultural diversity is a key to unlimited innovation and growth.

Slide 5:

Culture in general is concerned with beliefs and values. “Culture " refers to a group or community with which you share common experiences. Cultural diversity is the variety of human societies or cultures in a specific region, or in the world as a whole.

DIMENSIONS OF CULTURE:

DIMENSIONS OF CULTURE High Context v/s Low Context Monochronic v/s Polychronic Future v/s Present v/s Past Orientation Quantity of Time Individualism v/s Collectivism

GESTURES:

GESTURES A gesture is a form of non-verbal communication. Gestures include movement of the hands, face, or other parts of the body. Gestures allow individuals to communicate a variety of feelings and thoughts.

The Three Most Common Cross-Cultural Gestures :

The Three Most Common Cross-Cultural Gestures THE RING

THE THUMB UP:

THE THUMB UP

Slide 10:

THE V-SIGN

LANGUAGE:

LANGUAGE

How Cultural Diversity affects Business :

How Cultural Diversity affects Business There is no better arena for observing a culture in action than business . Business practices are shaped by deeply-held cultural attitudes. It is important to recognize that people from different cultures have are different in a variety of ways.

FACTORS TO BE CONSIDERED:

FACTORS TO BE CONSIDERED Role of the Government and Bureaucracy Business Meetings Communication Seniority, Meritocracy and Decision Making Gifts and Personal Favors

INDIAN PERSPECTIVE:

INDIAN PERSPECTIVE

Slide 15:

Oldest culture People live in twenty-eight states and seven union territories speaking arrays of languages. Yet, India presents a massive market opportunity for companies

EFFECTIVE MANAGEMENT:

EFFECTIVE MANAGEMENT Valuing diversity Building cultural understanding and awareness Developing a framework for building effective international management teams

EXAMPLES:

EXAMPLES Ford is an American multinational company and 2 nd largest automaker. Operates in 6 continents and with 345000 employees. Commitment to Diversity is the core value of the company. Took number of initiatives Today FORD is as diverse as the world itself.

PEPSODENT:

PEPSODENT

OTHER EXAMPLES…….:

OTHER EXAMPLES……. When coloring in 800,000 pixels on a map of India, Microsoft colored eight of them a different shade of green to represent the disputed Kashmiri territory. The difference in greens meant Kashmir was shown as non-Indian, and the product was promptly banned in India. Microsoft was left to recall all 200,000 copies of the offending Windows 95 operating system software to try and heal the diplomatic wounds. It cost them millions . The fast food giant McDonald’s spent thousands on a new TV ad to target the Chinese consumer. The ad showed a Chinese man kneeling before a McDonald’s vendor and begging him to accept his expired discount coupon. The ad was pulled due to a lack of cultural sensitivity on McDonald’s behalf. The ad caused uproar over the fact that begging is considered a shameful act in Chinese culture

CONCLUSION:

CONCLUSION E very company should work on diversity. “Diversity works best when its driven from the top, and is part of the way we relate to one another no matter where we are in the company .” “ Making the link between diversity and work life balance is critical .” “ Recognising that contributing to our communities complements our diversity vision.”