Communicating Right

Communicating Right : 

Communicating Right A presentation for Indian Sport By Horizon Sports

Sport as Industry in India : 

Sport as Industry in India Indian sport is coming of age as an industry by itself with greater accent on professionalism Sportspersons are embracing new ideas Organisations are getting more aware of their responsibilities towards stakeholders Indian sports fans are increasingly becoming consumers of televised sport and media is catering to that demand

Significance of Sport in India : 

Significance of Sport in India Indians around the world come together in support of Indian sport Mittal Champions Trust, Olympic Gold Quest as good examples of industry leaders joining in Indian corporate leaders take part in sport themselves Anil Ambani and Anand Mahindra run the Mumbai Marathon

World Comes Home to India : 

World Comes Home to India Nearly 75 per cent of International Cricket Council’s revenue is generated from India NBA has taken its first steps in India World football has a huge market Formula One is keen to get started in India International Hockey Federation eager to ensure that the Indian market is catered to European Golf Tour has India on its calendar

Indians venturing out, too : 

Indians venturing out, too Indian corporate entities are investing in teams and events across the world Some examples: Kingfisher in Formula One: Force India Mahindra in 125cc MotoGP: Mahindra Racing VH Group (Venky’s): Blackburn Rovers Lanco Infratech Australian hockey

The Wheel of Sport : 

The Wheel of Sport The athlete is the hub of The Wheel of Sport Coaches, trainers and other support staff, sports officials, venue owners, sponsors, media, government agencies, NGOs etc are all spokes that support The Wheel of Sport The Wheel of Sport can keep spinning well only if all its spokes are in top shape and complement one another

Importance of Communication : 

Importance of Communication Communication is the reciprocal sharing of information, ideas and opinion between all stakeholders It is the secret of an organisation’s success or the root of its problems It ensures that the athletes and the teams’ performances are conveyed to fans It ensures that The Wheel of Sport is seen to be spinning well

What can be done : 

What can be done Athletes, support staff and organisations can improve their communication skills All communication that goes out to the media and others is carefully processed This can be achieved through Workshops/ training sessions for athletes and Communications consultancy in developing all communications

Horizon Sports : 

Horizon Sports Is a sports communication consultancy Helps Indian sports industry adapt to new market conditions Will conduct workshops for sportspersons, sports officials and professionals to improve communication skills Offers well-researched information to all stakeholders of Indian sport

Horizon Sports : 

Horizon Sports Can help you to create content for Website Literature that you send out Newsletters Brochures and folders Media releases and Prepare your stakeholders for media interaction

The Driving Force : 

The Driving Force G Rajaraman One of India’s top sports communication professionals with over 28 years experience in diverse media platforms; He now heads a team of professionals who are committed to ensure that Indian sport and its patrons finds their due in the media.