logging in or signing up Small Business Guide to Marketing IT Services rajkhera Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 21, 2011 This Presentation is Public Favorites: 0 Presentation Description Specific marketing strategies that help small IT services firms generate leads and boost sales. Comments Posting comment... Premium member Presentation Transcript Small Business Guide to Marketing IT Services: 1-800-475-1415 1 Small Business Guide to Marketing IT Services Copyright 2011 MailerMailer LLC Recipe for nurturing leads to boost salesOutline: http://content.mailermailer.com 2 Outline Who do you buy from? Trash your web site (if it’s “brochure-ware”) Becoming a trusted source Reinforce with consistent touches Email, social media and other strategiesWho do you find interesting?: 3 Who do you find interesting? At work or on Facebook or Twitter: Those who talk about themselves – “me” Those who share information – “you” http://content.mailermailer.comWho do you trust?: 4 Who do you trust? When you don’t know a person or an entity, what makes you trust them? Those who talk about what they offer and how good they are – “me” Those who listen, educate and comfort you without pressure – “you” http://content.mailermailer.comMe vs. You Marketing: Me vs. You Marketing Me What we do Our projects How good we are Preferred words: “Our Services” “Our Clients” “Our Staff” “We can help you” You What you do Your goals What problems need solving? Preferred words: “How to…” “White Paper on…” “Free Report on…” “We can help you” 5 http://content.mailermailer.com Same end goal. Very different level of trust.Slide 6: 6 What types of content are on your site? “You” Marketing or “Me” Marketing http://content.mailermailer.comSlide 7: 7 Which one would you trust? Buy from? http://content.mailermailer.comWhat is your web site’s focus?: What is your web site’s focus? Our services Our capabilities Our clients Our projects Our staff 8 http://content.mailermailer.comWhat is your web site’s focus?: What is your web site’s focus? Our services Our capabilities Our clients Our projects Our staff 9 http://content.mailermailer.com Only talks about me, me, me!Instead, Add Something They Want: Instead, Add Something They Want 10 Resources for Small Businesses 5 handy Windows productivity tricks that you didn’t know 10-point customer retention checklist to review every quarter How to write the best job descriptions that attract the best candidates Video: 4 ways to inspire your staff http://content.mailermailer.comFind and Use Hot Keywords: Find and Use Hot Keywords Keyword search: best interview questions: 11 http://content.mailermailer.comAdd Something for Each Market Segment: Add Something for Each Market Segment The Money Person 4 inexpensive ways to upgrade your staff’s technical skills Maximizing ROI for your technology investment The Manager The 10 Best Interview Questions to Ask Podcast: Come work for us - Company Perks The Marketing Person Does social media make sense for your company 12 http://content.mailermailer.comRe-purpose Content All Over: Re-purpose Content All Over Blogs Email newsletters Tweets eBooks White papers Podcasts Videos Webinars 13 http://content.mailermailer.comSummary: Summary Use the best ingredients (choose keywords carefully for SEO) Start with something that others find interesting Sprinkle in blogs, reports, videos Add email marketing, news announcements Repurpose content to multiply your ROI Don’t stop stirring or it will get stale 14 http://content.mailermailer.comContact: 15 Contact MailerMailer.com content@mailermailer.com 301-825-5658 x800 http ://content.mailermailer.com http://content.mailermailer.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Small Business Guide to Marketing IT Services rajkhera Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 21, 2011 This Presentation is Public Favorites: 0 Presentation Description Specific marketing strategies that help small IT services firms generate leads and boost sales. Comments Posting comment... Premium member Presentation Transcript Small Business Guide to Marketing IT Services: 1-800-475-1415 1 Small Business Guide to Marketing IT Services Copyright 2011 MailerMailer LLC Recipe for nurturing leads to boost salesOutline: http://content.mailermailer.com 2 Outline Who do you buy from? Trash your web site (if it’s “brochure-ware”) Becoming a trusted source Reinforce with consistent touches Email, social media and other strategiesWho do you find interesting?: 3 Who do you find interesting? At work or on Facebook or Twitter: Those who talk about themselves – “me” Those who share information – “you” http://content.mailermailer.comWho do you trust?: 4 Who do you trust? When you don’t know a person or an entity, what makes you trust them? Those who talk about what they offer and how good they are – “me” Those who listen, educate and comfort you without pressure – “you” http://content.mailermailer.comMe vs. You Marketing: Me vs. You Marketing Me What we do Our projects How good we are Preferred words: “Our Services” “Our Clients” “Our Staff” “We can help you” You What you do Your goals What problems need solving? Preferred words: “How to…” “White Paper on…” “Free Report on…” “We can help you” 5 http://content.mailermailer.com Same end goal. Very different level of trust.Slide 6: 6 What types of content are on your site? “You” Marketing or “Me” Marketing http://content.mailermailer.comSlide 7: 7 Which one would you trust? Buy from? http://content.mailermailer.comWhat is your web site’s focus?: What is your web site’s focus? Our services Our capabilities Our clients Our projects Our staff 8 http://content.mailermailer.comWhat is your web site’s focus?: What is your web site’s focus? Our services Our capabilities Our clients Our projects Our staff 9 http://content.mailermailer.com Only talks about me, me, me!Instead, Add Something They Want: Instead, Add Something They Want 10 Resources for Small Businesses 5 handy Windows productivity tricks that you didn’t know 10-point customer retention checklist to review every quarter How to write the best job descriptions that attract the best candidates Video: 4 ways to inspire your staff http://content.mailermailer.comFind and Use Hot Keywords: Find and Use Hot Keywords Keyword search: best interview questions: 11 http://content.mailermailer.comAdd Something for Each Market Segment: Add Something for Each Market Segment The Money Person 4 inexpensive ways to upgrade your staff’s technical skills Maximizing ROI for your technology investment The Manager The 10 Best Interview Questions to Ask Podcast: Come work for us - Company Perks The Marketing Person Does social media make sense for your company 12 http://content.mailermailer.comRe-purpose Content All Over: Re-purpose Content All Over Blogs Email newsletters Tweets eBooks White papers Podcasts Videos Webinars 13 http://content.mailermailer.comSummary: Summary Use the best ingredients (choose keywords carefully for SEO) Start with something that others find interesting Sprinkle in blogs, reports, videos Add email marketing, news announcements Repurpose content to multiply your ROI Don’t stop stirring or it will get stale 14 http://content.mailermailer.comContact: 15 Contact MailerMailer.com content@mailermailer.com 301-825-5658 x800 http ://content.mailermailer.com http://content.mailermailer.com