Beyond Basix

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A Diverse Market Called India…

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A BOOMING Outbound Market.

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Emerging as the world's fastest-growing outbound market - second only to China.

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Number of Indians travelling overseas is set to rise from around 15 million today to 50 million* by 2020. * Source Tourism Australia.

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Indians travelling to Asia-Pacific alone spent $13.3 billion in 2011. This figure is set to zoom to $91 billion by 2030, making Indians the second-biggest spenders , after China, in the world on overseas travel. Source - Amadeus-Frost & Sullivan tourism industry report.

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The size of the pie is growing bigger each day…

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And so is the opportunity to grab a share of it … The size of the pie is growing bigger each day…

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The Question Is… Are YOU Ready For It ?

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A market of this size needs extensive reach…

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… And a sustained presence & visibility.

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That can only be achieved by taking on a local partner who is already connected to the outbound market …

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… Someone who UNDERSTANDS not only your needs but also has a deep understanding of the way the market functions.

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And your search for a Marketing Representative in India…

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Ends Here !

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Why Have A Presence In India

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Direct AND regular access to the travel trade as against being one of the many overseas operators without any permanent presence in the market.

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FULL TIME presence in India as against annual or periodical visits. Ensures continuous visibility, awareness, product updates to the trade leading to sustained brand building.

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Edge over the competition.

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Eyes and Ears in India mean timely actions and reactions based on real time market situations.

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A Brief Look At This Market Called India

The Outbound Industry Structure :

The Outbound Industry Structure End-Customer Trade Leaders Inbound Local DMC Transporter Hotel / Tourism Product Wholesaler cum Retailer Pure Wholesaler Dot Coms Retail Agents Boutique Agency

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Industry

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FACT - Enough suppliers for all services but only a handful are popular in the Indian market.

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FACT - Some suppliers have been quick to tap the potential and have made their mark in the Indian market through direct presence.

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FACT - Client influences the Agency to book a product / service due to referral; OR

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FACT - Agency margins and in some cases, the relationship with the supplier dictates the choice of the product / service / supplier.

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Industry Imbalances

The Imbalances :

The Imbalances A very haphazard structure.

The Imbalances :

The Imbalances No clear distinction between Tour Operators / Travel Agents or Retailers / Wholesalers.

The Imbalances :

The Imbalances Reward-friendly and Reward-driven. Easily swayed by Profit and Perceived Potential.

The Imbalances :

The Imbalances Positively swayed if they have a relationship with the Supplier / Vendor.

The Imbalances:

The Imbalances No fixed formulae applicable in garnering their support.

The Imbalances:

The Imbalances Management as well as the frontline staff of the Indian Travel Trade lack adequate Product Knowledge.

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Our Objectives

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Objectives To understand YOUR Objectives for the Indian market; and

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Objectives Use our in-depth knowledge of the Indian market to fine-tune YOUR India Objectives, based on market conditions and scenarios.

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General Objectives As Perceived By Us Create awareness for your products & services in the trade. Impart thorough product knowledge to the trade.

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General Objectives As Perceived By Us Demonstrate to the trade through positioning why YOUR products & services score over the competition. Generate desire to sell your products & services.

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General Objectives As Perceived By Us Devise Marketing & Sales strategies for India market. Identify and execute Advertising, Promotional & PR opportunities.

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General Objectives As Perceived By Us Identify and create potential partners with a right mix from the Leaders, Wholesalers, Retailers & Dotcoms.

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General Objectives As Perceived By Us Devise a Rewards program for the trade. Support them with Collaterals.

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Our Role

Our Role:

Our Role Achieve each of the agreed objectives. Be your eyes and ears in India. Be your advisor in India on Marketing & Sales strategies.

Our Role:

Our Role Participate in Trade Events on your behalf. Undertake PR activities. Any other liaison / peripheral activity.

Our Role:

Our Role Assist in identifying potential Indian partners. Assist in formulating a pricing strategy for the Indian Market.

Our Role:

Our Role Assist in formulating a Rewards program for the trade. Conduct Product Training workshops for the Trade.

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Be YOUR window in India. In A Nutshell

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For YOU

Your Benefits:

‘Own Office Benefits’ without the associated infrastructural costs and overheads. Your Benefits

Your Benefits:

Increase in business from India in the very first year. Increased business during lean period. Your Benefits

Your Benefits:

Deeper penetration into the market. Increased Brand Loyalty. Wider range of supporters. Your Benefits

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Why Us

Why Us ?:

25 + years of trade exposure. 5 years of “objective hands on" experience in outbound marketing. Why Us ?

Why Us ?:

Out-of-the-box thinking for guaranteed results. Why Us ?

Why Us ?:

Ability to promote the product. Excellent rapport with the Trade. Why Us ?

Why Us ?:

Top personnel: “Hands On” on the job. Why Us ?

Why Us ?:

An organisation with excellent work ethics and professionalism. Why Us ?

Need More Info ?:

If you are interested in knowing more, or require a specific proposal based on your requirements, please contact Rajiv Bajaj on the coordinates below: rajiv@beyondbasix.in www.beyondbasix.in Phone: 91-11-45647681 Mobile: 91-9650940009 Need More Info ?

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Services Beyond The Basics

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