Retail-Store-Operations-and-Store-Management-Demo

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Retail Store Operations and Store Management

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Objective Explain the Types of Floor Plans Explain the Various Elements of Retail Store Operations Explain What is Store Design and Layout Explain the Role of Signage in Retail Stores Explain What are Planograms Explain the Types of Visual Product Placement Explain What is Impulse Buying Explain the Role of Coupons in Retail Marketing Explain What is Guerrilla Marketing Explain What is Up Selling Describe the Responsibilities of a Store Manager Explain the Purpose of Mannequins In Retail Stores List Tips for Efficient Store Operations and Management Explain What is Inventory Management Describe Factors Affecting Buying Decision of Customers

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Introduction Rachel Smith is a housewife who shops for her groceries every month. ‘You & Us’ is a supermarket that is located at about 45 minutes drive from Rachel’s home. There is also another supermarket, ‘Groceries & Daily Needs’ which is located on the same street as that of Rachel’s home. Rachel could in fact walk to ‘Groceries & Daily Needs’ for her grocery needs. Rachel’s home You & Us 45 minutes drive Groceries & Daily Needs

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Introduction ‘You & Us’ has a better store atmosphere than ‘Groceries & Daily Needs’ as it has good air-conditioning and better arrangement of shelves for easy access. The aisle space between the shelves is also larger in ‘You & Us’ which allows easier movement with the trolley. There are many billing counters for making the payments so that Rachel does not have to wait in long queues for making the payment.

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Introduction The ‘Refund and Returns’ policy at ‘You & Us’ is more flexible than at ‘Groceries & Daily Needs’. ‘You & Us’ allows to exchange the returned product against any product in the store of the same value. However, ‘Groceries & Daily Needs’ allows to exchange the returned product only by a product of the same category such as beverages against beverages, food grains against food grains, clothes against clothes etc.

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Introduction Therefore, you can see that in spite of stocking almost the same brands and products, Rachel prefers ‘You & Us’ over ‘Groceries & Daily Needs’ due to the store conditions and management. Effective and efficient store operations and store management play a crucial role in the success of any retail business.

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Introduction The various store management and store operations factors that may affect the customer’s buying decision such as follows: Store Display and Presentation of Products Ambience of the Store Customer Treatment Store Design and Layout Other Factors such as discounts, coupons, exchange offers etc. Let us learn about store operations and store management in detail.

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Elements of Retail Store Operations The following are the various elements of retail store operations: Store Atmosphere Cash Handling Safety and Security Customer Service Refunds and Returns Visual Merchandising Training Program Inventory and Stock Management Let us look at each in detail.

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Tips for Effective Store Design and Layout The store must offer a positive ambience to the customers. The customers must leave the store with a smile. The trial rooms should have mirrors and must be kept clean. Do not dump unnecessary boxes or hangers in the trial room. The signage displaying the name and logo of the store must be installed at a place where it is visible to all, even from a distance. Don’t add too much information. The following are a few tips for effective ‘store design and layout’:

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Types of Floor Plans Let us look at each in detail. Straight Floor Plan Diagonal Floor Plan Angular Floor Plan Geometric Floor Plan Mixed Floor Plan

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What are Planograms? You know that buildings are constructed with the help of architectural drawings. An architectural drawing creates a rough print of the building on paper which gives an idea about the floor plans, location of rooms, lobby and so on.

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What is a Signage? A ‘Signage’ is any visual representation which gives information to the customers about a store, any office, building, street, park and so on. Signage helps the customers to easily reach their desired destination or locate a building by simply following the instructions displayed on the signage.

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Store Manager The hierarchy within a retail store is generally as follows: General Manager Store Manager All employees of the store (Floor Manager, Cashier, Department Manager, Assistant Store Manager etc.)

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Responsibilities of the Store Manager The store is kept clean, is well lit, ventilated and offers a positive ambience to the customers. Mannequins are kept at the right place to attract the customers into the store and rotated frequently. Shelves and racks are properly stocked and products do not fall off the shelves. The merchandise should be according to the season as well as the latest trends. A store manager must also ensure the following:

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This is a DEMO Course On – Retail Store Operations and Store management. Join MSG Premium Membership and Get Access to around 120 Courses + New courses added every week. What You Get: View All Courses Online. Download Powerpoint Presentation for Each Course. Do the Knowledge Checks for Each Course. ManagementStudyGuide.com

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