Personal Branding and Image Building PPT

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Identity Loyalty Value Perception Awareness Personal Branding & Image Building

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Explain What is Personal Branding Describe the Purpose of Personal Branding Explain the Factors involved in Personal Branding Explain How to Build A Personal Brand Explain Role of Self Esteem in Personal Branding Describe the Elements for Building Personal Brand Explain the Steps for Building Personal Brand Explain What is an Elevator Pitch Explain the Steps to Develop Effective Elevator Pitch Describe the Strategies of Personal Branding List the Characteristics of a Good Personal Brand List the Benefits of Personal Branding Describe Ways to Communicate Personal Brand List the Various Personal Branding Mistakes List the Tips for Building a Good Personal Brand Course Objectives

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Introduction Look at some of the products shown: Audi Car Canon Digital Camera Royal Enfield Bike Rolex Wristwatch

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Introduction What do you think is common between the products shown on the screen?

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Introduction That common thing that is shared by all the given products is ‘Brand and Image’.

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Introduction Now, look at the images of a few people shown: Princess Diana Mother Teresa Michael Jackson Steve Jobs

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Introduction What do you think is common among the given people?

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Introduction You must have guessed it right. Yes, although the given people belong to different fields, the one thing in common between them.

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Introduction That common thing that is shared by all the given people is ‘Brand and Image’.

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Introduction This branding that is associated with human beings is known as ‘Personal Brand’.

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Introduction So, it is important that you understand that ‘Branding and Image Building’ is something that is not limited to only products and companies but can be applied to human beings also.

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Introduction So, what do you think is each person’s brand shown earlier?

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Introduction To understand and know a person’s brand, you should think about what is the ‘single idea’ that comes to your mind when you think about that person.

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Introduction As shown, the following may be a single idea that comes to your mind: Princess Diana: The People’s Princess Princess Diana: The People’s Princess

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Introduction As shown, the following may be a single idea that comes to your mind: Mother Teresa: Humanitarian Mother Teresa: Humanitarian

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Introduction As shown, the following may be a single idea that comes to your mind: Michael Jackson: King of Pop Michael Jackson: King of Pop

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Introduction As shown, the following may be a single idea that comes to your mind: Steve Jobs: Innovator Steve Jobs: Innovator

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Introduction Let us learn about ‘Personal Branding and Image Building’ in detail.

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What is Personal Branding? Tom Peters first introduced the term ‘Personal Brand’ in his 1997 book called The Brand Called You. Personal Branding is the process of creating a powerful, well-defined, positive idea about an individual that would come to mind whenever any person thinks of that particular individual. So, a Personal Brand is the public perception of a person’s personality, skills or values.

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The tangible and intangible characteristics of a personal brand are managed through Personal Branding and Image Building. The tangibles for personal brands include the person himself, his characteristics, experience, qualification, remuneration etc. Whereas, the clients’ experience with the personal brand forms the intangibles. What is Personal Branding and Image Building?

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Different traits in a person help shape their complete personality. Hence, Personality = Qualities + Abilities + Weaknesses Personality plays a vital role in building a personal brand because it is the complete personality of an individual that ultimately becomes the brand and image. Role of Personality in Personal Branding

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How to Build A Personal Brand? The various strategies that you can use to build a personal brand are as follows: Know what you want: What is your purpose in impressing others? In order to persuade others, you must have the end in mind. Impress: Impress others through your charm and speech patterns. Remember that people want to work with someone they admire and respect. Give value for money: Money is always a motivator. It may be the easiest and quickest way to get what you want, but your services should give them their value for money.

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Characteristics of person with low self esteem Afraid of competition and challenges Lacks initiative Pessimistic Shy Indecisive Lacks self acceptance Blames others Low aspiration esteem Low Self Esteem

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Value Proposition: Your value proposition is the amount of value that you as a brand hold. This means that your value proposition is what you stand for. This includes several factors such as your appearance, personality, competencies and strengths. Value Proposition Association Composition Differentiation Marketability Value Proposition

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Step 1: Be Authentic Step 1: Be Authentic The first and the most important step for building your personal brand is to remember that you should always be yourself. This means that you should not try to emulate someone else blindly and try to build a brand that is not genuine or is fake. So, you should always be genuine in order to build trust in you among others.

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Step 2: Decide on Your Area of Expertise These are the areas in which you hold expertise. In order to identify your areas of expertise, you should try to find out what truly drives you and motivates you. You should try to identify what professional activities bring value to you. Step 2: Decide on Your Area of Expertise

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How to Build a Strong Personal Brand? A strong personal brand is like an asset. It can be used as collateral for gaining trust, getting opportunities and portraying oneself as an asset. A strong personal brand is a means of attaining higher customer loyalty. A strong personal brand is a major driver of creating value proposition for the customer. It is important that in order to make a strong impact, a personal brand should be strong. There are a few characteristics that make a ‘strong’ personal brand, which are as follows:

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Characteristics of a Good Personal Brand An individual who has built a good personal brand is that who: Has a good image Has a good attitude Is a good Communicator Takes ownership and responsibility Is prompt and orderly Uses proper speech Follows office etiquette, rules and policies Has Integrity and honesty Let us look at each in detail.

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Real Life Example You will now try to understand how Abraham Lincoln, the renowned American President was not only a great leader but also a great personal brand. Abraham Lincoln was born on February 12, 1809. He became the 16th President of the United States. His tenure as the President of the United States lasted from March 1861 until his assassination in April 1865.

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This is a DEMO Course On – Personal Branding & Image Building. Register Today and Get Access to many FREE Courses. What Do you Get: View All Courses Online. Download Powerpoint Presentation for Each Course. Do the Knowledge Checks for Each Course. ManagementStudyGuide.com

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