Rajesh Jain 2G - Empowering Regional Language on Mobile

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Empowering Regional Language on Mobile

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MatruBhasha:

MatruBhasha Empowering Regional Language on Mobile

Languages in India : the Veracity:

Languages in India : the Veracity

Language facts:

Language facts Indian Population is 122 Cr Non English Speaking Population is 78 Cr Indian Telecom Scenario 72% Population has Mobile Phones Means, about 56 Cr Non-English Speaking Population is Mobile User In Rural areas, YOY 11.6% income growth has been seen (FY 2011-12) Rural Market Growth is the next big thing.

Article:

Article The conference pointed out that the seamless access of Indian languages over the mobile web would be possible if the specific issues for enabling mobile ecosystems were addressed. This requires active involvement of all stake holders ranging from mobile device manufacturers, service providers, Research community and the users.

Eco System Issues:

Eco System Issues There is not Standardized Eco System to support Indian languages over mobile phones An active and equal buy-in is required from Device Manufactures Service Providers Development community Research Community Due to the above, there is no standardized solution which can work in all possible aspects.

Regional language on Mobile : User Experience Issues:

Regional language on Mobile : User Experience Issues Wherever, Indian languages are offered, it has aesthetic issues Character set rendering has issues Typing in Phonetic is not supported Screen shot of Message in regional language with aesthetic problems Screen shot of Message in regional language with issues in Maatras

Regional language on Mobile : Technology Embedding Issues:

Regional language on Mobile : Technology Embedding Issues Most Regional Language Technology is embedded at OS Library Level Means, OS Library Tweaking Increased chances of OS Instability Tweaking of OS Library means Increased Costs Not across board Memory / ROM – foot print Most technologies fails to offer Regional Language as application at VM Level (Virtual Environments like J2ME, VRE, MRE, APK) No firmware tweaking (OS / VM) No Instability Application Virtual Machine & Application Framework OS Libraries OS Kernel

Regional language on Mobile : Compatibility Issues :

Regional language on Mobile : Compatibility Issues Even if at UI level Indian language is offered, Across devices seamless compatibility issues exist Typing - Phonetic mostly not supported There is no way to conduct information exchange Value added services, Information based Entertainment, Mobile web, etc.

Why other solutions fail:

Why other solutions fail Regional Language Technology is a stand alone situation (E.g. Nokia Live Tools) ++ Nokia Press Release Complex, non-user friendly solutions Language barriers / limitations Across devices non-compatibility Very large foot print (about 500k) Limited to individual brand(s) Lack of Service Distribution Lack of Telecom Operator Buy-in Lack of true benefits for the end consumers

Solution: Introducing MatruBhasha:

Solution: Introducing MatruBhasha

MatruBhasha : User Experience Issues Addressed:

MatruBhasha : User Experience Issues Addressed Patented technology with complex algorithm Which handles a very complex character set of Regional Languages in a very small footprint Much better level of aesthetics Accurate character set rendering Typing in Phonetic is supported

Regional language on Mobile : Technology Embedding Issues Addressed:

Regional language on Mobile : Technology Embedding Issues Addressed Offer Regional Language as Application at VM Level (Virtual Environments like J2ME, VRE, MRE, APK ) No firmware tweaking (OS / VM ) Complete Stable Independent of the OS Layer No dependency on native fonts what so ever Very small footprint Application Virtual Machine & Application Framework OS Libraries OS Kernel

A Complete solution :

A Complete solution Provide 12+ Indian Languages Very Intuitive and User friendly UI Ease of usage due to seamless integration Uniformity across Applications – Personal, Communication, Utility, Entertainment, etc. Platforms – Brew, MTK, Java, Android, RIM, etc. Effects Enabling mobile devices to become True India centric More acceptability in audience Increased sales

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MatruBhasha Client Matrubhasha Platform 3rd Party VAS Platform Operator Linked VAS Platforms Operator Billing Platform 3rd Party mCommerce & Utility Services Mobile Operator

Information Based Services : News:

Information Based Services : News मैच डे पैक गणेश राशिफल समाचार चुट्कुले Matrubhasha चुनिये E मुख्य सूची Matrubhasha समाचार संदेश सिर्फ रु. ३०/३० दिन रु.५/५ दिन रु.२/प्रयास चुनिये पीछे Matrubhasha मुख्य सूची कृष्णा के अतिरिक्त जल बंटवारे पर अंतिम निर्णय करते हुए कृष्णा जल विवाद न्यायाधिकरण ने आंध्र प्रदेश को जल का अधिकतम हिस्सा आवंटित किया।

SMS – P2P Communication:

SMS – P2P Communication I Need to understand how this will work so that I can illustrate the example

Self Care:

Matrubhasha चुनिये बाहर बिल जानकारी टॉक प्लान सेवायें नयी योजनायें Matrubhasha चुनिये बाहर वर्तमान बिल जानकारी पिछले 3 बिल्स पिछले 3 भुक्तान Matrubhasha वापस वर्तमान लागू शुल्क:रु.११०८ अंतिम तारीख: १५-नोव-२०१० बाकी शुल्क: रु.१२०० अधिकतम सीमा: रु.२००० Matrubhasha वापस पिछले 3 बिल्स- 25-ऑक्टोबर-2010:रु.१४०० 25-सेप्टेंबर-२०१०:रु.१२५० 25-ऑगस्ट-२०१०:रु.११७० Matrubhasha चुनिये बाहर वर्तमान बिल जानकारी पिछले 3 बिल्स पिछले 3 भुक्तान Self Care

Banking / Utility:

Banking / Utility Matrubhasha चुनिये मुख्य सूची जमा राशि पूछताछ पिछली ३ गतिविधियाँ चेक़बुक अनुरोध चेक़ की स्थिती जाने चेक़ को रद्द करें Banking Sample Matrubhasha चुनिये मुख्य सूची बिजली बिल भुक्तान मोबाइल बिल भुक्तान टेलीफ़ोन बिल भुक्तान डी टी एच गैस बिल भुक्तान Bill Pay Sample

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And, many more possibilities in Indian Languages on Mobile.. Means, more acceptability

Our Development Roadmap:

Our Development Roadmap

How to offer MatruBhasha and Why to offer?:

How to offer MatruBhasha and Why to offer? How to offer Embed MatruBhasha on device at VM level – as an Application Offer plethora of options to the end users in Indian Languages Why to offer Offer all major Indian languages Patented Technology Very Complex algorithm for 12+ Indian languages in single package Very less (>80K) memory allocation to language support, which means less space utilization on phone to offer languages more space for other lucrative items which can be bundled on the mobile phone We offer MatruBhasha Client + MatruBhasha Platform + Connectivity with all major Telecom Operators + Various 3 rd party Platforms / solutions

Relationship with Telecom Operators:

Relationship with Telecom Operators

MatruBhasha – Making Business Sense:

MatruBhasha – Making Business Sense Works across platforms – Brew, Java, Symbian, Android, RIM, MTek , etc. Business Lower space – Take it to much lower config . Devices Multiple Languages – More acceptability in Non-English Markets Increased Sales Connectivity with ALL MAJOR TELECOM OPERATORS A complete Eco System

MatruBhasha – Making Business Sense:

MatruBhasha – Making Business Sense Unmatched benefits to Device Manufacturer Opportunity to Exclusively Brand Mobile phone in Regional Languages Provide an Exclusive CRICKET Mobile Phone under which the buyers receives regular CRICKET Updates for 3 months for FREE! Provide an Exclusive DEVOTIONAL Mobile Phone under which the buyers receives regular Alerts on his choice of God for 3 months for FREE ! Offer Exclusive Deals to the Mobile Phone Buyers Offer VAS Services FREE for initial 1 Month Offer Exciting deals on Food & Beverages Offer Exciting Deals on Movie Tickets We offer charges per device to Pre-burn MatruBhasha on device.

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