Rajesh Jain 2G - Business and Technology for Value Added Services

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Business and Technology for Value Added Services

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Business and Technology :

Business and Technology for Value Added Services

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R Packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Background of Promoters:

Background of Promoters Osiyan is promoted by a group with diversified business interests. Group’s business interest include: Infrastructure – Construction, Power & Hotels Distributors - Titan Watches, Cellular Phones, LPG Cylinders, etc. Warehousing for FCI KPO – for Euro money and several Investment Bankers Bullion, Stock & Commodities - members of BSE, NSE, MCX, NCDEX, etc. & Authorized Dealers for RBI Aggregate annual turnover of group companies held by promoters exceeds Rs . 20,000 Cr(2011-12). Group started IT and Telecom business in 1997.

Telecom Business:

Telecom Business Ventured in telecom in 2001 – USSD for Swisscom Offices in Mumbai, Bangalore, Chennai, Delhi & Vadodara – India Total team strength of 450+ Strong on development team – with 275 + engineers Strength in Technology – recognized by all NEPs

Global Presence – 40+ Operators in 22+ Countries:

Global Presence – 40+ Operators in 22+ Countries NORTH AMERICA Bechtel, USA INDIA Vodafone (16 networks) BSNL Loop Tata Teleservices Reliance Telecom MTNL (2 networks) Spice (2 networks) MTS Idea Cellular Etisalat DataCom OMAN Nawras Oman Mobile AFGHANISTAN MTN AFRICA BOL, Tanzania AFRICA Celtel, Uganda SRI LANKA MobilTel BHUTAN BTL BANGLADESH Telebarta Grameen Phone Banglalink LAOS ETL INDONESIA Hutchison NEW ZEALAND Econet Wireless BRUNEI DST AFRICA Zain, Nigeria

Relationship with Telecom Operators in these countries:

Relationship with Telecom Operators in these countries

Solution Provider to Several Corporates:

Solution Provider to Several Corporates

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Innovations is the Key Element:

Innovations is the Key Element 1995 - Call Centre Suite 2003 – LBS 2005 – Preferred Roamer 2005 – USSD Gateway 2006 – USSD SDP 2010 – SMS Router & SMS Campaign Manager – with Nokia 2010 – E-governance solutions for NGOs – DoT project 2011 – EMG 2011 – Matrubhasha We generate 500 Crore Top-line annually for Telecom Operators with our solutions in India

Business Applications of Tech Platforms:

Business Applications of Tech Platforms

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Slide12:

Telecom & VAS Text Voice Data (GPRS / Brew) Billing Video SDP LI Messaging Call Management Roaming M-Commerce Only Telecom VAS Technology Company to have Platforms for ALL Protocols developed in-house Gateway / SMSc

Differentiators:

Differentiators Our unique strengths is All required solutions under single roof E.g. Infotainment Text Portal E.g. CRBT E.g. Mobile Commerce Network Solutions, IN Solutions, Reporting solutions Preferred Roamer - This is a domain of few companies worldwide Legal Intercept Solution - Domain of few Israel based companies eTop -up solutions : deployed for Navras Telecom Money remittance : deployed for Al Jaber , Navras Telecom, Oman Telecom Banking solutions in tie-up with Movida (Visa), NPCI, Barclays , Federal Bank, HSBC, ICICI, UTIITSL. All platforms have been deployed in more than one operator

Differentiators:

Differentiators Connectivity to all telecom operators in India for various solutions Transactional volume handling capacity USSD / SMS : 5mn MO Trnx / Day 20mn MT Trnx /Day Central Management Service Gateway (CMSG)– single window for external world across mediums Connectivity SOAP / XML over Http / Https Arguably the only VAS technology company to have such wide array of telecom technologies under one roof. All developed in-house All deployed with more than one operator Some of them patented or patent pending

Our Competencies:

Our Competencies We have dedicated team of engineers who have competency on these domains and protocols.

Our Solution Bouquet :

Our Solution Bouquet Messaging Infrastructure VAS Managed Services M-Commerce Call Management Lawful Interception Roaming USSD Gateway USSD Applications Bulk Messaging Portal Unified Messaging Voice SMS Video SMS Voice mail Video Mail Tele-voting IVR Single Platform Profile Manager Campaign Manager WAP Portal Development Content Management Platform Subscription Manager IN Prepaid Business Intelligence & Reporting SRF / IN-IVR Self Care Online Charging EIR SDP IVR Portals USSD Services Tele-voting CRBT - Personalized, Ads & reverse CRBT Missed Call Alert Advertisement Platform SMS Gateway Electronic Top Up Micro Payments Bill Payment Funds Transfer CRBT Missed Call Alerts USSD Collect Call Video Portal and Apps MRBT Lawful Interception Preferred Roamer Welcome SMS Virtual Local Number USSD Call back

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

USSD:

USSD Deployment & Management of USSD Gateway Subscription / per call based Mobile Originated Solutions Infotainment services on alerts, Interactive Games, Quiz based contests & Tele-voting Self care. Call back & Collect Call Utility Applications M-Banking on Bank account – Enquiry / Transect / Request LPG Cylinder Ordering for Oil & Gas Companies Customised solutions for various Corporate Businesses Active user base of approx. 18+ million, 55+ million daily activities. USSD interactive sessions with multi language support PCI-DSS compliant

USSD:

USSD

SMS - GSM & CDMA:

SMS - GSM & CDMA Bulk SMS Group SMS Content Delivery Platform Missed Call Alerts Terminating SMSc Welcome SMS Mobile Banking Tele-voting Handling 2,800 TPS PCI-DSS compliant

Voice:

Voice CRBT Voice Portal Voice Services over IVRs Unified Messaging System Outbound Diallers One of the largest global installation on SIP Voice SMS Tele-voting Call Center Solutions Approx. 40,000+ seats over past decade

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Banking Tie ups with VISA Jv, NPCI, ICICI, HSBC:

Banking Tie ups with VISA Jv , NPCI, ICICI, HSBC Tie-up with Movida – VISA JV, NPCI, ICICI Bank, HSBC, etc . Solutions for Mobile based payments Money transfer Transaction via USSD Regional Language based solution – MatruBhasha

M-Commerce:

M-Commerce Services Utility Bill Payments Money Remittance Micro Payments Mobile Banking Solution Interfaces - SMS, USSD and IVR ISO 8583 support Serving 300K transactions per day Interfacing to - Ericsson IN, Geneva Billing, Oracle ERP

M-Commerce:

M-Commerce

M-Commerce for Operators:

M-Commerce for Operators Electronic Recharge Prepaid to Prepaid Transfers Serves 500K subscribers Supports 70,000 transactions per day Complied to OMA enabled architecture Voucher Management ATMs and POS integration Multi tiered distribution structure

M-Commerce for Operators - Electronic -Top Up:

M-Commerce for Operators - Electronic -Top Up

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Matrubhasha Multilingual Application Like DSTK on Chip or Phone Memory:

Matrubhasha Multilingual Application Like DSTK on Chip or Phone Memory Lightweight mobile client with universal platform, which works with Java, RIM, Android, MRE / VRE Tried & Tested Live & Functional in Tata and R- Comm Tried & Used by about a million users Unique Features GPRS / SMS Toggling Supports all Indian languages Capability to pop-up from network - like DSTK

Matrubhasha – Development Roadmap:

Matrubhasha – Development Roadmap

Tie-up with a MediaTek JV: Mobile Phone Platform JV for Application Pre-burn:

Tie-up with a MediaTek JV: Mobile Phone Platform JV for Application Pre-burn Taiwanese Mobile Chipset manufacturer MTK has large presence 40% market share in India Around 70%-80% share in non-Nokia phone market We have tied up as technology and business strategy partners with a MTK JV. App will be pre-burned on chip

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling . Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Self Care Platform:

Self Care Platform Handling 40 million messages per day with 1500 TPS System is upgraded to handle 65 million messages per day with 3000 TPS Key Features - Deployed on Sun E25k Servers Scaling up to 72 UltraSPARC IV+ processors with 1TB main memory Process all incoming SMS and USSD request from the Network to the backend Customer Care and Billing centre

Self Care Platform:

Self Care Platform

CMSG - Central Management Services Gateway :

CMSG - Central Management Services Gateway Coupling between USSD Gateway(s) and the existing Company’s Mobile Platform is reduced Offers flexibility to add new MNO’s Maintain a central store of config(s). Roll-out of services and functionalities to all MNO’s from a central system seamlessly. Standard protocols / formats based communication between CMSG application and existing applications. Potential opportunity to reuse existing logic / to reduce effort. Easier maintenance due to an identified layer that facilitates all communication. All text based service across operators & Corporates is services through CMSG

CMSG - Central Management Services Gateway :

CMSG - Central Management Services Gateway

Campaign Manager:

Campaign Manager Campaign Manager gives the power to create target-based marketing campaigns rapidly and cost-effectively. Menu based and alert based campaigns Reporting and analysis Bandwidth processor User friendly GUI for administration CSV, XLS format for uploading the MSISDNs

U&R Packs & Profiling:

U&R Packs & Profiling We have a proven model on selling VAS We can sell U&R Packs SMS, Voice, GPRS, Data plan, Recharge etc. We Manage Business Rules Parking Daily Charging with IN Direct Codes for effective selling Reminders on renewals Send messages based on profiling Offer services suitable to customers

U&R Packs & Profiling:

U&R Packs & Profiling Provides real-time DND Scrubbing Enables the platform to recognize the ‘Promotable’ target audience Enables the opportunities for promotions O ver alerts – USSD / SMS Using the PCN & Balance Enquiry Provides Profiling of Subscriber’s Usage pattern Identify subscriber’s usage on Local & STD voice minutes SMS Usage Data Usage Recharge pattern, etc. Provides connectivity with IN system For real-time update on subscriber’s account

U&R Packs & Profiling:

U&R Packs & Profiling Sell U&R Packs to the subscribers Sell SMS, Voice, GPRS, Data plan, Recharge etc. to the subscribers Effectively Manage Business Rules Toggling & Parking Daily Charging with IN Direct Codes for effective selling Reminders on renewals Profiling enables to provide Customized & Suitable Promotions Based on subscriber’s usage pattern. Control ‘what’ is being promoted to ‘whom’ Promotional Alerts, PCN & Balance Check messages Sell STD minutes to the user who uses STD frequently Sell SMS pack to the user who uses SMS frequently, ETC.

U&R Packs & Profiling:

U&R Packs & Profiling Due Profiling and Real-time DND Scrubbing Based on Subscriber's usage pattern Send suitable Promotional Alerts to the subscriber Provide subscribers with relevant PCN & Balance enquiry messages Effectively sell all types of U&R packs Complete 360 degree revolution in selling services to Pre-Paid segment Also can be provided with ‘Self-care’ model Based on user’s profile Provide him with his customized menu of relevant offers Let the user pick what he wants Sell beyond retail chain, instantly

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Solutions - Lawful Interception:

Solutions - Lawful Interception Installation for Circuit Switch and Packet Switch Networks Integrated with major switch vendors like, Huawei, ZTE Supports up to 4,80,000 intercepted calls per day Key Features Both Voice and Data Interception capabilities Complies to ETSI / CALEA recommendations Secure communications between the system & security agencies Audit Trail related to target provisioning & intercepted data distribution (relevant for Operator) Ensures data confidentiality

Solutions - Lawful Interception:

Solutions - Lawful Interception

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Intelligent Network (IN):

Intelligent Network (IN ) Deployed SINAP – INAP Gateway Partner to IBM for their SDP Deployed WIN Prepaid for a green field CDMA operator in East Africa Deployed CAMEL based Online Charging System in 2003

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

3G Video Platform Solution Architecture:

3G Video Platform Solution Architecture

Solutions - 3G Applications :

Solutions - 3G Applications Video on Demand ( Video Portal) Video Mail Video SMS Video Ring Back Tone Mobile TV Video OBD

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Solutions - Collect Call:

Solutions - Collect Call Mobile Collect Call lets the subscribers make calls even when they are out of balance. The called party will make the payment as per mutual agreement between caller and called party. Pre-paid and Post-paid users can avail this service. Call Patching will be done by the collect call server The rate plan is done by billing systems

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

E-Governance:

E-Governance POC done in Karnataka – India for the country’s largest development projects - NREGA - National Rural Employment Guarantee Act NRHM - National Rural Health Mission Bhoomi – Land Records ICDS – Anganwadi - Integrated Child Development Services Main Highlights Timely reporting from field Real-time Data capture from mobile using GPRS / SMS Real-time Data updating and reporting Regional Language intuitive GUI for data capture

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

Content: Text, Audio and Video:

Content: Text, Audio and Video L argest bouquet of text with wide variety of text content Content in 10+ Indian Languages Covering wide range of genres – Audio content News on Voice, Devotional Music, Folk Music, Astrology on Voice, Audio Discourses on Spirituality and Self-awareness Video Video Lectures on Spirituality and Self-awareness, Exclusive content on Cricket Off Field, Cinema Celebrity Content. + Devotional + Life Style + Sports + News and Finance + Relationship + Events & Festivals + Entertainment + Utility + Edutainment + Infotainment + Wellness + Day Packs, etc.

Contents:

Contents About Us Promoters & Telecom Business Business Acumen Technology Differentiators Technology Highlights USSD, SMS and Voice Mobile Commerce Applications Solution Platforms Self-care, CMSG, Campaign Manager, U&R packs & Profiling. Lawful Interception IN Integration 3G Solutions Collect Call E-Governance Content Case Studies

USSD - TATA DoCoMo (India):

USSD - TATA DoCoMo (India) Deployed 1200 TPS USSD Center with following: Tele-voting Self Care Campaign / Profile Manager Collect Call Infotainment Services Core: NSN Key Features: USSD messages in multiple languages SMS redirector Dynamic Menu Browser Interactive sessions Modular solution – Scalability down to tier level GUI based Menu creation

IVR - BSNL South (India):

IVR - BSNL South (India) IVR Project Overview New IVR deployment for BSNL SZ BSNL has 5 Locations in south Zone Handling IN Selfcare System Capacity – 240 E-1s Each tone player supports 48 E-1s ( 24+24) Can act as IN – SRF Redundancy Multi language Reporting Project Overview Dimensioned for 16 million subs Handling 23 TB of data. Connected to billing , Recharge and VAS nodes for CDRs Customer care Project Overview The Web interfaces are provided to CC agents Realtime data updating is done at the billing systems

OBD / USSD - Reliance (India):

OBD / USSD - Reliance (India) Outbound Dialing – High capacity & efficiency solution with 300+ E1 on SIP connectivity Making more than 1 crore voice call daily USSD center – operating at 600+TPS, soon to be increased by 2000+ TPS High efficiency SMS Centre

SDP - Zain (Nigeria) :

SDP - Zain (Nigeria) Successfully live for 4 month with Zain Nigeria Full OPEX model for revenue share Content aggregation currently., in dialog with 4 more operators in India and Africa for SDP

SDP - Zain (Nigeria):

SDP - Zain (Nigeria) Management & Delivery Database Content & Portal Management CP Management Customer Care Content Acquisition Device Manager Charging Pull Engine Subscription Database Subscription Manager SOAP Provision Activation Workflow Charging IVR Module Messaging Gateway MMS Proxy SMS Proxy Charging Server Profile Manager & Campaign Scheduler Query Engine Connectors Rules Engine Profile DB Centralized CDR & Reporting Data acquire ETL SQL Loader SMPP Email OLAP engine Data Reports CDR SDP WAP Gateway PPG SMSC MMSC USSD Gateway MSC HTTP PAP CIMD MM7 SMPP ISUP Charging Gateway 1 CORBA UCIP FTP Charging Gateway 2 Charging Gateway N Telco Provisioning Telco Customer Care Telco MS Operations SOAP HTTP Telco GNOC Telco Support Mechanism Telco Process Refinement SDP Lifecycle Mgmt. Content Partner Eco System USSDProxy Delivery Interfaces ( SMS/USSD/IVR/MMS/WAP Push) User Management

VAS Suite - BOL (Tanzania):

VAS Suite - BOL (Tanzania) Deployed entire VAS Suite CRBT WIN Prepaid System CDMA - SMSC Electronic Recharge Missed Call Alerts Tele-voting

Self-care - Hutch (Indonesia) :

Self-care - Hutch (Indonesia) In partnership with Tech Mahindra Self Care Platform Interfaces to USSDC, SMSC, OSS, BSS Deployed on Sun E25k Servers Scaling up to 72 UltraSPARC IV+ processors with 1TB main memory Currently handing 1,500 TPS Being upgraded to 4,000 TPS

Case Studies: MTNL (India):

Case Studies: MTNL (India) Deployed Signaling Relay System A critical node handling all “Location Update” messages Non availability of this node leads to call outage Highly available platform USSD Gateway & Centre Missed Call Alert Equipment Identification Register Bulk SMS / Alert System

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