Application of research in the areas of management

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Application of research in the areas of management:

Application of research in the areas of management By:- Rahul kushwaha

Marketing research:

Marketing research marketing research is the systematic gathering, recording and analyzing of data about problem relating to the marketing of goods and services :- american marketing association

Scope of marketing research:

Scope of marketing research Product research Customer research Sales research Promotion research

Stages in the marketing research process:

Stages in the marketing research process Problem definition Research design Data collection Data analysis interpretation

Major market research agencies in india :

Major market research agencies in india Operations research group (ORG) National council of applied economic research(NCAER) Indian market research bureau(IMRB) Marketing and research group(MARG)

Finance research:

Finance research BEA (break even analysis) Capital budgeting Ratio analysis Portfolio management

HR APPROACH:

HR APPROACH Training and development Recruitment Manpower planning Labor welfare study Performance appraisal system Leadership style.

THANKYOU:

THANKYOU

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