Hindustan unilever limited

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Hindustan unilever limited:

Hindustan unilever limited By:- Rahul Kushwaha

Company profile of:

Company profile of Hindustan unilever limited is india’s largest fast moving consumer goods company, touching the live of two out of three indians with over 20 distinct categories in home and personal care product and food and beverages. They endow the company with a scaled of combine volume of about 4 million tonnes and sale of nearly rs 13718 cr.

Thing to know about :

Thing to know about Hul is country’s largest exporter, recognized as a “GOLDEN SUPER STAR TRADING HOUSE” by the government of india . Mission that inspires hul is “ADD VITALITY OF LIFE” HUL brands are manufactured over 40 factories across india . HUL is focusing on health & hygienic, education , women empowerment, water management.

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It has research center i.e. HURC in mumbai and banglore which has 200 high qualified scientist & technologist. HUL also contributes in case of national calamites such as earthquake In gujrat and sunami in south india through welfare measures In 2001 the company started a program called SAKTI in which they provide opportunities to rural women to improve their livelihood & standard of living .

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HUL is also running a rural health program lifebuoy SWATHYA CHETANA which include adoption of hygienic practices among rural indians , so as to avoid diseases .

BRANDS OF :

BRANDS OF Home & personal Food water

Home & personal :

Home & personal Personal wash care laundry oral care lux surf excel pepsodent Life boy rin closeup Liril sun light Humam Dove skin hair & cosmetic Pears fair & lovely sunslik natural Rexona ponds clinic vaseline

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Deodrant colour axe lakme rexona

Food products:

Food products Tea coffee food Brook bond brook bonds bru kissan Lipton anapurna Ice-cream Kwality -walls

Water products:

Water products water purifier pureit

Swot analysis:

Swot analysis Strength Weakness Threats Opportunities

strength:

strength Largest market share. Largest exporter of country Efficient man power having 15000 employees over 1300 manager Strong distribution network HURC since from 1958 which has 200 highly qualified scientists and technologists Reaching out 135000 villages & directly reaching to rural consumer through there SAKTI program .

Weakness :

Weakness HUL is steadily losing its market share is segment including shops, hair ,oral and skin care as economic growth slows and competition increases.

Opportunities :

Opportunities It can switch to new brands in segments like confectionary , medicines etc. diversification

Threats :

Threats HUL is facing increased competition with the entry of cigaretuee maker and hotel company ITC ltd. Also facing competition from P & G.

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